Sedgwick e0498336-d0105-sp7-module 01-30537a-assessment 01

A s s e s s m e n t 1 : M e e t i n g I n d u s t r y S t a n d a r d s
C U V GRD 5 0 6 A D e v e l o p g r a p h i c d e s i g n p r ac t i c e
O C a s s e s s m e n t c o d e : 3 0 5 3 7 / 0 1
A l l r i g h t s r e s e r v e d . N o p a r t o f t h e m a t e r i a l p r o t e c t e d b y t h i s c o p y r i g h t m a y b e r e p r o d u c e d o r u t i l i s e d i n a n y f o r m o r b y a n y m e a n s , e l e c t r o n i c o r m e c h a n i ca l ,
i n c l u d i n g p h o t o c o p y i n g , r e c o r d i n g , o r b y a n y i n f o r m a t i o n s t o r a g e a n d r e t r i e va l s y s t e m , w i t h o u t p e r m i s s i o n i n w r i t i n g f r o m t h e c o p y r i g h t o w n e r .
R e q u e s t s f o r p e r m i s s i o n t o m a k e c o p i e s o f a n y p a r t o f t h e w o r k s h o u l d b e m a i l e d t o C o p y r i g h t P e r m i s s i o n s , O p e n C o l l e g e s , PO B o x 1 5 6 8 , S t r a w b e r r y H i l l s NSW
2 0 1 2 .
A l l t e r m s m e n t i o n e d i n t h i s t e x t t h a t a r e k n o w n t o b e t r a d e m a r k s o r s e r v i c e m a r k s h av e b e e n a p p r o p r i a t e l y ca p i t a l i s e d . U s e o f a t e r m i n t h i s t e x t s h o u l d n o t b e
r e g a r d e d a s a f f e c t i n g t h e va l i d i t y o f a n y t r a d e m a r k o r s e r v i c e m a r k .
© O p e n C o l l e g e s P t y L t d , 2 0 1 4
B y C o l l e e n S e d g w i c k ( E 0 4 9 8 3 3 6 )

Assessment overview
Introduction
You are required to complete the Assessment 1 Industry research
project, which includes:
• Part A: Researching your industry.
• Part B: Legal issues relevant to your practice.
• Part C: Researching trends.
• Part D: Applying trends to your designs.
• Part E: Industry trends portfolio.
File naming
Once you feel confident that you have covered the learning
materials for this unit, you are ready to attempt this assessment.
To help Open Colleges manage your assessment, please use the
following file-naming convention: [student number]_[assessment]_
[assessment number].doc
For example: 12345678_21850a_01.doc.
Assessment submission
When you are ready to submit your assessment, upload the file in
OpenSpace using the Assessment Upload links in the relevant study
period of your course. The Student Lounge provides a ‘Quick Guide
to Uploading Assessments’ if you need further assistance. Uploading
assessments in OpenSpace will enable Open Colleges to provide you
with the fastest feedback and grading on your assessment.
It is important that you keep a copy of all assessment materials
submitted to Open Colleges.
Tips
We strongly recommend you complete all activities and
engage in the student forums throughout the module.
Elements and critical aspects
Assessment for this unit of competency is comprised of:
• CUVGRD506A Develop graphic design practice.
You will be assessed on your understanding of:
• develop an industry focus for design practice
• address key legal and safety requirements for graphic design
practice
• research and evaluate graphic design trends
• develop skills to meet trends
• develop own response to changing trends and technologies.
SUBMISSION
Instructions
• Integrate any feedback you may have received from peers
or your trainer into final work
• Collate parts A-E into a single PDF or ZIP file comprised of 5
PDFs.
• Follow file-naming conventions.
• Navigate to your Assessments page to submit.

Assessment 1 – Industry Research Project
Part A – Researching your industry
Nature of task: Research Project
Word count: 500
Required
• You are required to complete Progress
challenge 1.
• Integrate any peer and formative feedback
into finalised version.
Recommended
• Complete all activities.
• Engage in forum discussion.
Summary
• Save your final work as a PDF for final
submission.
Activity
Progress challenge 1: Researching your industry
For this task you are required to conduct research
into a design company within the field you wish to
work in (e.g. a fashion magazine). You may conduct
your research entirely from information online, but
you may like to set up a meeting or start email
correspondence with a representative from that
company to acquire some of the facts needed to
write this report. You must write a short response to
all of the following questions:
• What is the name of the company you are researching?
Within which industry to they fall? Why did you choose
this company over similar companies within this
industry?
• Who is the director/head of the company? Where did
they work previous to this role, and when did they
begin this role?
• What are the other roles within this company, and who
currently fills them? What is their background, and for
how long have they filled this position?
• What is the common pathway that these current
employees took to gain their roles at this company?
Did they all start out as interns, or does this company
only hire designers with five years or more experience?
• Are there any current vacancies? Propose a strategy
that you could implement to gain these positions.
• Does this company participate in any industry events, like
conferences, talks or seminars? If so, where and when?

Answer
The Company
It is not purely a design company but I chose the ABC (Australian
Broadcasting Commission). I would classify this industry under
Media (i.e. mass media, broadcasting) – this may include
coverage of a variety of topics like the performing arts, music,
sport, education, and advertising.
I have a myriad three main reasons for choosing the ABC:
1. Firstly, it has educational value;
2. Secondly, I believe the network attracts people who want
to work in the arts and media;
3. Thirdly, I could also choose other broadcasting networks
- SBS, Channel 9, Fox – however, the ABC’s influence has
been the most profound because I of the shows I used to
watch and the music I used to listen to.
(126 words)
Who is the Director or Head of the Company?
Michelle Guthrie (BA, LLB) – Managing Director1
 Studied an Arts/Law degree;
 Joined in May 2016;
 Background in both traditional broadcasting and digital
media;
 25 years’ of media experience;
 Companies she has worked for previously include B Sky B,
Google and Star TV.
1 Australian Broadcasting Commission (2016): About the ABC – Michelle Guthrie (BA, LLB),
Managing Director, in http://about.abc.net.au/profile/michelle-guthrie/[7/03/2017 3:00:58 AM]
Hon James Spigelman (AC, QC) – Chairman2
 He served the ABC since the 1st
April 2012 and will be
finishing on the 31st
March, 2017;
 Also did an Arts/Law degree;
 His background is mostly legal – he worked for both the
NSW State Government and the Australian Commonwealth
departments;
 His experience in cultural and educational institutions
included:
o Chair of the National Library of Australia between
2010 and 2012;
o Member of the Board of the Australian Film Finance
Corporation between 1988 and 1992 (Chairman
between 1990 and 1992);
o Member of the Board of the Art Gallery of New South
Wales between 1980 and 1988 (Deputy Chairman
between 1983 and 1988);
o President of the Museum of Applied Arts and Sciences
between 1995 and 1998.
(174 words)
What are the other roles at the company and who fills them?
Board members
The ABC expects its Board members to have a background in at
least one of the following fields3
:
1. The media industry, including broadcasting, digital media
2 Australian Broadcasting Commission (2016): About the ABC – James Spigelman (AC, QC),
Chairman, in http://about.abc.net.au/profile/the-hon-james-spigelman-ac-qc/[7/03/2017 3:00:19
AM]
3 Australian Broadcasting Commission (2013): (Selection criteria for the appointment of non-
executive Directors) Determination 2013, in The Australian Government Federal Register of
Legislation, https://www.legislation.gov.au/Details/F2013L02091[7/03/2017 4:08:59 AM]

and/or digital technologies;
2. Business or financial management;
3. Corporate governance, including managing large and/or
complex operations in the private, public or not-for-profit
sectors;
4. Cultural industry and/or cultural policy, including its
administration.
Other employment
Other employees fill roles as reporters, producers, broadcasters,
camera operators, web/UX designers and digital media experts4
.
(81 words)
What common pathways did these current employees take to get in
there?
One can get employment in the ABC through the following
channels:
1. Applying online5
;
2. Traineeship positions6
;
3. Indigenous opportunities7
;
(23 words)
Are there any current vacancies?
The ABC not only advertises on their own site about also sites like
LinkedIn8
and The Loop9
.
(18 words)
4 Australian Broadcasting Commission (2016): Working here - Meet our People, in http://www.abc.
net.au/careers/workinghere/ourpeople/[7/03/2017 2:50:23 AM]
5 Australian Broadcasting Commission (2016): ABC Careers – How to Apply, in http://www.abc.
net.au/careers/applicationtips/howto.htm[7/03/2017 2:43:20 AM]
6 Australian Broadcasting Commission (2016): ABC Careers - Developing our Talent,
http://www.
abc.net.au/careers/workinghere/developing.htm[7/03/2017 2:51:31 AM]
7 Australian Broadcasting Commission (2016): ABC Careers – Indigenous Employment, http://
www.abc.net.au/careers/indigenous/
8 LinkedIn (2017): Digital Media Planner (for the Australian Broadcasting Commission, in https://
www.linkedin.com/jobs/view/270037502?trk=jobs-home-jobsfe-redirect[7/03/2017 2:57:32 AM]
9 The Loop (2017): Australian Broadcasting Commission (TV), in The Loop, https://www.theloop.
Does this company participate in any industry events?
I do not know of any recent events the ABC participates in,
regarding the media industry.
(16 words)
(Total = 438 words)
com.au/ABC/overview[7/03/2017 2:06:16 AM]

Assessment
Part B – Legal issues relevant to your
practice
Word count: 300
Required
challenge 2.
Recommended
Summary
submission.
Activity
Progress challenge 2: Legal issues relevant to your practice
For this you will need to write a short report detailing the
legal requirements you will need to take into account
while creating work in your industry. Create a short report
that answers the following questions:
• Consider your chosen industry from Progress challenge 1.
What are the legal requirements you must adhere to in
your ideal graphic design role? Are there any that are
specific to your industry (e.g. fashion)? List at least five
key points.
• What does your current work practice consist of?
Describe your current work environment and outline
steps in which you will work towards creating a (legally)
safer working environment and an environmentally
sustainable professional practice.
• Consider the concept of intellectual property discussed
in the unit, what steps should you take to safeguard
your own work? How can you respect the IP of other
artists within your own practice?
SELF-CHECK - Submission A
Now that you have completed the progress challenge, you may
submit your work for feedback and discussion.
Answer
Part 1
I came across a position with the ABC, where I will most likely work
on a contract basis (advertised as a ‘freelance’ job), c/o The

Loop10
.
This position requires me to understand the ABC’s own policies
and procedures, including:
‘…the ABC’s aims, objectives and workplace values, together
with relevant policies and guidelines including Editorial Policies11
,
Child Protection Policy12
, Equity and Diversity13
, WH&S14
’.
It also requires me to understand the law in Papua New Guinea15
(part of the time spent on the job is in Port Moresby). Additionally,
I should have some knowledge about the Papuans and their
values and traditions. Should I get this opportunity to work in PNG,
it would mean both knowing how to protect myself as a woman
living and working there and trying to accurately portray what life
is like, particularly for the women and children there16
.
Part 2
Whether I remain in Australia Post, change jobs or start my
practice, the WH&S Act applies in any case. If freelancing, I
would have to draw up some kind of agreement between the
client and myself17
.
10 Australian Broadcasting Corporation (2017): Jobs & Portfolio, in The Loop, https://www.theloop.
com.au/ABC/overview[7/03/2017 2:06:16 AM]
11 ustralian Broadcasting Corporation (2016): About the ABC – Our Editorial Policies, http://about.
abc.net.au/how-the-abc-is-run/what-guides-us/our-editorial-policies/[7/03/2017 2:45:15 AM]
12 Australian Broadcasting Corporation (2016): Section 8 – Children and Young People (page 10), in
Code of Practice 2011 (Revised in 2016), http://about.abc.net.au/wp-content/uploads/2016/05/
ABCCodeOfPractice2016-1.pdf
13 Australian Broadcasting Corporation (2016): ABC Equity and Diversity Plan – 2016-2018, http://
about.abc.net.au/wp-content/uploads/2016/12/EquityDiversityPLN2016-18_V1_0.pdf
14 Federal Register of Legislation (2011): Work Health and Safety Act, https://www.legislation.gov.
au/Series/C2011A00137[8/03/2017 2:03:51 AM]
15 Wikipedia (2016): Law of Papua New Guinea, https://en.wikipedia.org/wiki/Law_of_Papua_
New_Guinea
16 Papua New Guinea Human Rights Library (2017): Archive, https://archive.org/details/papuane
wguineahumanrightslibrary[8/03/2017 2:44:41 AM]; and Jolly, M, Stewart, C, and Brewer, C (2012):
Engendering Violence in Papua New Guinea, in ANU E-Press, https://ia600705.us.archive.org/12/
items/EngenderingViolenceInPNG/Engendering_violence_in_PNG.pdf
17 Picciafuoco, V (2017): Designers: Know Your Rights! 4 Must-Have Clauses In A Contract, in
Hongkiat.com, http://www.hongkiat.com/blog/design-contract-clauses/[6/03/2017 6:55:44 PM]
Part 3
Copyrights – again, the exact Copyright law or policy will vary
according to where I work, who is my employer or what kinds of
work the law applies to18
.
18 Intellectual Property Australia (2017): Home Page, https://www.ipaustralia.gov.au/[6/03/2017
6:58:19 PM]

Assessment
Part C – Researching trends
Word count: 200
Required
challenge 3.
Recommended
Summary
submission.
Activity
Progress challenge 3: Researching Trends
This challenge will help you research and apply graphic
design trends that are specific to your chosen industry.
• Create a collaged inspiration board, either by hand
and scanned-in, or using Photoshop. The images and
text you use should reflect the current local and global
trends within your specific industry. You must source
each image using at least two of both formal and
informal research strategies and label each as such.
You must communicate your labelling system – e.g.
each image formally sourced will be marked with a
red dot, and each image informally sourced will be
marked with a green dot.
• Find an example of an artist/designer that inspires you.
Create a timeline of how their work has evolved over
the last 10 years with images. Write a short response
about each design describing the current industry
trends featured globally at the time of their design.
• Using this same artist, find at least three designs of theirs
that you can see have a connection or were influenced
by other kinds of creative professionals. Include images
and a short response for each image. For example:
‘I found an image of Victoria Beckham’s current
collection, the motif of triangles was heavily featured
throughout each piece in the collection. This may be
in response to indie musical artists such as Grimes who
feature triangles in their album covers and within their
fashion choices.’

Answer
Part A
Inspiration Board – Symbols
I chose The All-Seeing Eye – the modern use of this symbol (The Eye
of Providence) is most heavily associated with the Freemasons
and the Illuminati. However, David Percival (of the Conscious
Reporter) states that the symbols’ origins date back even further19
.
(42 words).
19 Percival, D (2014): The All-Seeing Eye: Sacred Origins of a Hijacked Symbol, in The Conscious
Reporter http://consciousreporter.com/conspiracy-against-consciousness/corruption-sacred-
symbols-all-seeing-eye/[8/01/2017 12:06:32 AM]
Part B
Inspiration – an artist who uses this symbol (Nickelodeon)
They have used the all-seeing eye in their cartoons20
. (10 words)
20 Illuminati Symbols (2017): Nickelodeon All-Seeing Eye Pyramid http://illuminatisymbols.info/
nickelodeon-all-seeing-eye/

In particular, there is a depiction of the All-seeing Eye in
SpongeBob Square-pants21
. The name of this episode is the Toy
Store of Doom22
.
The original creator of SpongeBob Square-pants was Stephen
Hillenberg – an artist and marine biologist (this probably explains
his love of sea life)23
. (48 words).
21 Illuminati Symbols (2017): SpongeBob Square Pants All Seeing Eye on Pyramid, http://
illuminatisymbols.info/spongebob-squarepants-all-seeing-eye-on-pyramid/
22 Fandom (2017): Toy Store of Doom | Encyclopaedia SpongeBobia | Fandom powered by
Wikia http://spongebob.wikia.com/wiki/Toy_Store_of_Doom[8/03/2017 6:22:14 AM]
23 Wikipedia (2017): Stephen Hillenberg, in https://en.wikipedia.org/wiki/Stephen_Hillenburg
Part C
Connection – The Freemasons and the Illuminati
I chose the people who designed the US $1 bill24
, which features
24 Barrett, D (2017): THE “MASONIC” ONE DOLLAR: Fact or Fiction? In Pietre-Stones Review of
Freemasonry, http://www.freemasons-freemasonry.com/masonic_dollar.html[8/03/2017 4:43:05
AM]

the Eye of Providence. (17 words).
The people involved in its design were Benjamin Franklin, J Adams
and Thomas Jefferson assisted by the artist Pierre Eugène Du
Simitière25
. Du Simitière was an accomplished portrait painter
and had designed the state seals for Delaware and Virginia.
The symbolism not only pays homage to Freemasonry but to
Judaism as well - if you look closely at the Treasury Seal (on the
right hand side of the US $1 bill), you will find a Star of David
directly above the Eagle. This represents Haym Salomon, who
helped financed the American side of the War of Independence
(against Britain). (100 words).
25 Wikipedia (2017) The Eye of Providence, https://en.wikipedia.org/wiki/Eye_of_
Providence?oldid=757926811
Here is what they had to say about the pyramid (10 words):

Another connection - Disney
Another artist working for Nickelodeon, Jeff ‘Swampy’ Marsh
also worked for Disney26
and for Fox studios27
. (17 words).
(Total = 244 words [Sorry, it is a bit over, I know]). J
26 From what I heard, Disney was also a Freemason. See Karg, B, and
Young, JK (2009): 101 Secrets of the Freemasons, in Amazon.com, https://www.
amazon.com/dp/1440503788/ref=rdr_ext_tmb; for more information. Whatever the case
is, it is still an amazing coincidence that Disney also made a film called ‘101
Dalmatians’? Need I say more?
27 Wikipedia (2017): Jeff ‘Swampy’ Marsh, https://en.wikipedia.org/wiki/
Jeff_%2522Swampy%2522_Marsh?oldid=758842033

Assessment
Part D – Applying trends to your design
Word count: 300
Required
challenge 4.
Recommended
Summary
submission.
Activity
Progress challenge 4: Applying trends to your design
In the previous unit we learnt about trend development, this
Progress challenge will help you apply emerging trends to
your own designs. Answer the following questions:
• Make your own ‘hot or not’ trend board that explores trends
in your industry area over the last two to three years. Label
each image with the year of their debut, and the source of
the image, and then make three lists outlining trend elements
under ‘past’, ‘present’ and ‘emerging’ trends.
• Extrapolate on the emerging trends you discovered making
your trend board in part a. What kinds of colour, line and
styles have changed? What kinds of new skillsets would you
have to develop to match these new elements? It might be
a more advanced understanding of traditional media, like
watercolours, or a digital method to replicate this look in
Photoshop?
• Identify a specific element from the emerging trends list you
have made previously and make an attempt to create an
image that incorporates this element. Detail your working
and how you got on with creating this image. What was easy
to work out? What was more challenging? Identify tools or
skills you will need to develop to further master this trend
element.
Answer
This is what was ‘Hot’ and what was ‘Not’ in 2014 (when I started
this course).

By Colleen Sedgwick (E0501145)
For Fundamentals of Design (D0116)
What has been ‘trending’ in the last few years from 2012 to now
(2014)? Keith Bryant28
, Jason Cranford Teague29
, and Paula
Borowska30
all have this to say:
Hot
Large Fonts; Mixing and Matching with weights and styles; Return
of the slab serif and other ‘vintage styles’; Low contrast text;
Blurred Backgrounds; Simple colours; Handwritten fonts (apart
from Comic Sans, which is supposedly ‘so last century’J);
Not
Poor quality images; extended forms
28 Keith Bryant (2012): Current Web Typography Trends in http://blog.fonts.com/2012/02/07/10-
web-typography-trends-to-watch-in-2012/ (accessed Friday 6th June at 3:11:24 PM)
29 Jason Teague (2012): 10 Web Typography Trends to watch for in http://blog.fonts.
com/2012/02/07/10-web-typography-trends-to-watch-in-2012/ (accessed Friday 6th June at
3:11:24 PM)
30 Paula Borowska (2014): Coming and going trends in 2014 in http://designmodo.com/web-
design-trends-2014/ and http://designmodo.com/web-typography-2013/ (accessed Friday, 6
June 2014 at 3:34:44 PM)
Are these styles still ‘in’?
Let us see.
Stuart Chapman of The Big Picture outlined five major trends in
packaging that where ‘hot’ back in 201431
:
1. The ‘machined’ look (Anastasia Vodka);
2. Art Deco revived (Tanquerary Ten);
3. Drawn Freeform (Absolut, 3R Tequila);
4. Monochrome (Black Vodka; Lock, Stock & Barrel Whisky);
5. Black Magic (3 Howls; Coven Vodka; The Empiric Gin)
31 Chapman, S (2014): 5 big trends in spirits packaging for 2014 in Creative Bloq, http://www.
creativebloq.com/branding/trends-spirits-packaging-2014-31410896

In other words, Skeuomorphic, hand-drawn designs and the
vintage look were very popular three years’ ago (especially for
packaging), but are they still popular today?
Tom May of Creative Bloq outlined five biggest graphic design
trends of 201632
:
1. Typographic Deconstruction (Pentagram for the London Design
Festival);
2. Simplification (Ministry of Sound);
3. Intense and Heightened Colours (Wolff Olin);
4. Big Brand-mark Revival (Co-op);
5. Automation (Sensei).
In other words, deconstruction, simplification, bright colours and
‘retro’ were all go last year.
What is likely for this year? Franklin Till outlines these 10 design
ideas for this year in 201733
:
1. Code Craft – items from familiar objects (Bastion de Nennie);
2. Future food (Space 10);
3. Digi-real (Lucy Hardcastle);
4. Waste-Free manufacturing (Will H Yates Johnson);
5. Realistic Realism (Sandy Suffield);
6. New Materials (Nike);
7. None more Black (Levi van Velaw);
8. Fake Brands (Dubai+);
9. Back to Basics (Soylent);
10. Augmented Reality (Kailu Guan).
32 May, T (2016): 5 Big Graphic Design Trends of 2016, http://www.creativebloq.com/features/5-
big-graphic-design-trends-of-2016
33 Till, F (2017): Top 10 Design Trends for 2017, in http://www.creativebloq.com/inspiration/10-top-
design-trends-for-2017
Other possible trends for 2017?
My predictions for ‘hot’:
1. Inclusivity: Nike is introducing the hijab34
and clothes for ‘plus-sized’
women35
into its product ranges (and helps capture ‘new markets’).
2. Back to basics and ‘none more black’ – when has ‘basic black’, realism
and minimalism ever been out?
3. The new materials (for Nike’s shoes);
4. Augmented Reality (If only it did come true, I could easily wear a coat
like that because it would make a good ‘self defence’ weapon in case
someone pushes into me from behind); However, should the worst
come to the worst, there is always farting as a way to make people
‘back off’36
.
5. Recycling – Trendy or not, it is still good for the environment?
6. Retro – because good style never goes out of vogue.
7. Black Magic – because everyone is a bit ‘devilish’ sometimes37
Not:
1. Copying others – which is how some fashions become obsolete in the
first place;
2. Being ‘basic’ – whatever happened to commonsense38
(and is not to
be confused with ‘back to basics’ or ‘basic black’).
3. Being ‘triggered’ – because ‘sooky-lala’ is uncool!
34 Smidt, R (2017): Nike is launching a hijab collection that Muslim athletes helped develop, in Buzz
Feed, https://www.buzzfeed.com/remysmidt/nike-is-launching-a-hijab-collection-that-athletes-
helped-to?bftw&utm_term=.bbynVmK3r#.dhpAOe30k
35 Shop Style, 2017: Plus-sizes – Nike, https://www.shopstyle.com.au/browse/plus-sizes/nike
36 The Water Pipe (2013): Can a Fart be Misogynist?, https://thewaterpipe.wordpress.
com/2013/12/22/can-a-fart-be-misogynist/
37 Neturu Bookstore (2012): The History of the Devil, in YouTube, https://youtu.be/g8XQbqZUkms
38 Keyser (2006): Top Definition - Basic, in Urban Dictionary http://www.urbandictionary.com/
define.php?term=Basic

Assessment
Part E – Industry trends portfolio
Word count: 300
Required
challenge 5.
Recommended
Summary
submission.
Activity
Progress challenge 5: Industry trends portfolio
In this challenge you will further develop and experiment with
industry trends by creating a small portfolio of images that
reflect the emerging trends identified in Progress challenge 4.
• Create a small portfolio of images (three to five) that reflect the
industry trends you outlined earlier. You may choose to do
a series of different takes on the same trend, or experiment
with a different trend each time.
• Clearly label each image with the trend or trend variation that
you are currently experimenting with. Outline the creative
and commercial opportunities that working with each trend
or trend element may bring you. For example, ‘If I continue
to experiment with watercolour based images I could submit
some of my work to Frankie Magazine or have some images
printed on silk scarves, as watercolour designs are a classic
trope on silk scarves. My work would be a new twist on a
classic trend’.
• List the ways in which you identified these trends, and positive
habits you can form to be effortlessly kept up-to-date with
emerging trends.
• Write a short response on how you would like to develop these
trend responses, and how you see the integration of these
new skills affecting your overall practice.
30537a - Progress challenge 05
Industry trends portfolio
In this challenge, you will further develop and experiment with
industry trends by creating a small portfolio of images that reflect
the emerging trends identified in Progress challenge 4.
1. Create a small portfolio of images (three to five) that
reflect the industry trends you outlined earlier. You may

choose to do a series of different takes on the same trend,
or experiment with a different trend each time.
2. Clearly label each image with the trend or trend variation
that you are currently experimenting with:
a. Outline the creative and commercial opportunities that working
with each trend or trend element may bring you.
b. For example, ‘If I continue to experiment with watercolour based
images I could submit some of my work to Frankie magazine
or have some images printed on silk scarves, as watercolour
designs are a classic trope on silk scarves. My work would be a
new twist on a classic trend.’
3. List the ways in which you identified these trends, and
positive habits you can form to be effortlessly kept up-to-
date with emerging trends.
4. Write a short response on how you would like to develop
these trend responses, and how you see the integration of
these new skills affecting your overall practice.
TIP: Navigate to the student forum to engage in the discussion
with your peers.
SELF-CHECK - Submission B
Now that you have completed the progress challenge, you may
submit your work for feedback and discussion.
Instructions
• Write 250 words and complete as a PDF.
• Navigate to the self-check page to submit.
TIP: If you choose to complete each progress challenge as you work through
the module, the process of completing your assessment tasks will take a lot less
time.
Answer
In Progress Challenge 04, I outlined my predictions on what I think
will be cool and/or uncool for 2017. Let us recap on what they
are:
a. My predictions for ‘hot’: Inclusivity; Back to basics and ‘none more
black’; new materials (for Nike’s shoes); Recycling; Augmented Reality;
Retro; Black Magic39
.
b. ‘Not’: Copying others; Being ‘basic’40
; being ‘triggered’.
The idea of creating five images means these
trends are the ‘pick of the bunch’:
A sense of humour
In times of stress, it is often a person’s best coping mechanism.
 Example 1: Triggly Puff vs. Milo Yianopoulis
 Example 2: ‘Fart Rape’ – Let us just call farting what it is - ‘bad manners’!
Recycling and new materials
Nike came up with a new idea of creating new sneakers that
include both style and comfort.
 Why not have dual-purpose shoes that are both good for jogging and
for cleaning41
?
Inclusiveness:
This is good when it encourages both women from particular
backgrounds42
and those of larger sizes43
to adopt healthy habits
like partaking in physical activity.
39 Neturu Bookstore (2012): The History of the Devil, in YouTube, https://youtu.be/g8XQbqZUkms
40 Keyser (2006): Top Definition - Basic, in Urban Dictionary http://www.urbandictionary.com/
define.php?term=Basic
41 Oates (2017): SM-043 SCISSOR MOP MODACR.COMPLETE(1), in http://www.oates.com.au/
ProductDisplay.aspx?Product=SM-043
42 Smidt, R (2017): Nike is launching a hijab collection that Muslim athletes helped develop, in Buzz
Feed, https://www.buzzfeed.com/remysmidt/nike-is-launching-a-hijab-collection-that-athletes-
helped-to?bftw&utm_term=.bbynVmK3r#.dhpAOe30k
43 Shop Style, 2017: Plus-sizes – Nike, https://www.shopstyle.com.au/browse/plus-sizes/nike

Basic Black and ‘Black Magic:
I based these on my interest in Heavy Metal music, my tendency
to wear dark colours and a more recent interest in symbology.
Back to basics:
Two examples:
 Example 1: sleek, uncluttered images;
 Example 2: teaching/retraining people essential skills that may be
lost or forgotten – examples include drawing, health and safety, and
computer skills.
Being a cartoonist, I intend to keep up with these trends via the
internet, the press, and animated film and TV. I intend to develop
those skills via online learning, watching TV, visiting museums and
practicing my craft.

5
Colleen’s own
By Colleen Sedgwick for Open Colleges, Diploma of Graphic Design, Study Period 7, Module 1, 30537a, Progress Challenge 5 - Industry trends portfolio
F a b u l o u s
Trends for 2017

• Australian Broadcasting Commission (2013): (Selection
criteria for the appointment of non-executive Directors)
Determination 2013, in The Australian Government Federal
Register of Legislation, https://www.legislation.gov.au/Details/
F2013L02091[7/03/2017 4:08:59 AM]
• Australian Broadcasting Commission (2016): ABC Careers
- Developing our Talent, http://www.abc.net.au/careers/
workinghere/developing.htm[7/03/2017 2:51:31 AM]
• AustralianBroadcastingCommission(2016):ABCCareers–How
to Apply, in http://www.abc.net.au/careers/applicationtips/
howto.htm[7/03/2017 2:43:20 AM]
• Australian Broadcasting Commission (2016): ABC Careers –
Indigenous Employment, http://www.abc.net.au/careers/
indigenous/
• Australian Broadcasting Commission (2016): About the ABC –
Michelle Guthrie (BA, LLB), Managing Director, in http://about.
abc.net.au/profile/michelle-guthrie/[7/03/2017 3:00:58 AM]
• Australian Broadcasting Commission (2016): Working here
- Meet our People, in http://www.abc.net.au/careers/
workinghere/ourpeople/[7/03/2017 2:50:23 AM]
• Australian Broadcasting Corporation (2016): ABC Equity and
Diversity Plan – 2016-2018, http://about.abc.net.au/wp-
content/uploads/2016/12/EquityDiversityPLN2016-18_V1_0.
pdf
• Australian Broadcasting Corporation (2016): About the ABC –
Our Editorial Policies, http://about.abc.net.au/how-the-abc-
is-run/what-guides-us/our-editorial-policies/[7/03/2017 2:45:15
AM]
• Australian Broadcasting Corporation (2016): Section 8 –
Children and Young People (page 10), in Code of Practice
2011 (Revised in 2016), http://about.abc.net.au/wp-content/
uploads/2016/05/ABCCodeOfPractice2016-1.pdf
• Australian Broadcasting Corporation (2017): Jobs &
Portfolio, in The Loop, https://www.theloop.com.au/ABC/
overview[7/03/2017 2:06:16 AM]
• Barrett, D (2017): THE “MASONIC” ONE DOLLAR: Fact or
Fiction? In Pietre-Stones Review of Freemasonry, http://www.
freemasons-freemasonry.com/masonic_dollar.html[8/03/2017
4:43:05 AM]
• Broadcasting Commission (2016): About the ABC – James
Spigelman (AC, QC), Chairman, in http://about.abc.net.au/
profile/the-hon-james-spigelman-ac-qc/[7/03/2017 3:00:19
AM]
• Bryant, K (2012): Current Web Typography Trends in http://
blog.fonts.com/2012/02/07/10-web-typography-trends-to-
watch-in-2012/ (accessed Friday 6th June at 3:11:24 PM)
• Chapman, S (2014): 5 big trends in spirits packaging for 2014
in Creative Bloq, http://www.creativebloq.com/branding/
trends-spirits-packaging-2014-31410896
• Fandom (2017): Toy Store of Doom | Encyclopaedia
SpongeBobia | Fandom powered by Wikia http://spongebob.
wikia.com/wiki/Toy_Store_of_Doom[8/03/2017 6:22:14 AM]
• Federal Register of Legislation (2011): Work Health
and Safety Act, https://www.legislation.gov.au/Series/
C2011A00137[8/03/2017 2:03:51 AM]
• Illuminati Symbols (2017): Nickelodeon All-Seeing Eye Pyramid
http://illuminatisymbols.info/nickelodeon-all-seeing-eye/
• Illuminati Symbols (2017): SpongeBob Square Pants All Seeing
Eye on Pyramid, http://illuminatisymbols.info/spongebob-
squarepants-all-seeing-eye-on-pyramid/
• Intellectual Property Australia (2017): Home Page, https://
www.ipaustralia.gov.au/[6/03/2017 6:58:19 PM]
• Jolly,M,Stewart,C,andBrewer,C(2012):EngenderingViolence
in Papua New Guinea, in ANU E-Press, https://ia600705.
R e f e r e n c e s

us.archive.org/12/items/EngenderingViolenceInPNG/
Engendering_violence_in_PNG.pdf
• Karg, B, and Young, JK (2009): 101 Secrets of the Freemasons,
in Amazon.com, https://www.amazon.com/dp/1440503788/
ref=rdr_ext_tmb;
• Keyser (2006): Top Definition - Basic, in Urban Dictionary http://
www.urbandictionary.com/define.php?term=Basic
• LinkedIn (2017): Digital Media Planner (for the Australian
Broadcasting Commission, in https://www.linkedin.com/jobs/
view/270037502?trk=jobs-home-jobsfe-redirect[7/03/2017
2:57:32 AM]
• May, T (2016): 5 Big Graphic Design Trends of 2016, http://www.
creativebloq.com/features/5-big-graphic-design-trends-
of-2016
• Neturu Bookstore (2012): The History of the Devil, in YouTube,
https://youtu.be/g8XQbqZUkms
• Oates (2017): SM-043 SCISSOR MOP MODACR.
COMPLETE(1), in http://www.oates.com.au/ProductDisplay.
aspx?Product=SM-043
• Papua New Guinea Human Rights Library (2017): Archive,
https://archive.org/details/papuanewguineahumanrightslibr
ary[8/03/2017 2:44:41 AM];
• Paula Borowska (2014): Coming and going trends in 2014 in
http://designmodo.com/web-design-trends-2014/ and http://
designmodo.com/web-typography-2013/ (accessed Friday,
6 June 2014 at 3:34:44 PM)
• Percival, D (2014): The All-Seeing Eye: Sacred Origins of
a Hijacked Symbol, in The Conscious Reporter http://
consciousreporter.com/conspiracy-against-consciousness/
corruption-sacred-symbols-all-seeing-eye/[8/01/2017 12:06:32
AM]
• Picciafuoco, V (2017): Designers: Know Your Rights! 4 Must-
Have Clauses In A Contract, in Hongkiat.com, http://www.
hongkiat.com/blog/design-contract-clauses/[6/03/2017
6:55:44 PM]
• Shop Style, 2017: Plus-sizes – Nike, https://www.shopstyle.com.
au/browse/plus-sizes/nike
• Smidt, R (2017): Nike is launching a hijab collection that Muslim
athletes helped develop, in Buzz Feed, https://www.buzzfeed.
com/remysmidt/nike-is-launching-a-hijab-collection-
that-athletes-helped-to?bftw&utm_term=.bbynVmK3r#.
dhpAOe30k
• Teague, J (2012): 10 Web Typography Trends to watch for
in http://blog.fonts.com/2012/02/07/10-web-typography-
trends-to-watch-in-2012/ (accessed Friday 6th June at 3:11:24
PM)
• TheLoop(2017):AustralianBroadcastingCommission(TV),inThe
Loop, https://www.theloop.com.au/ABC/overview[7/03/2017
2:06:16 AM]
• The Water Pipe (2013): Can a Fart be Misogynist?, https://
thewaterpipe.wordpress.com/2013/12/22/can-a-fart-be-
misogynist/
• Till, F (2017): Top 10 Design Trends for 2017, in http://www.
creativebloq.com/inspiration/10-top-design-trends-for-2017
• Wikipedia (2016): Law of Papua New Guinea, https://
en.wikipedia.org/wiki/Law_of_Papua_New_Guinea
• Wikipedia (2017) The Eye of Providence, https://en.wikipedia.
org/wiki/Eye_of_Providence?oldid=757926811
• Wikipedia (2017): Jeff ‘Swampy’ Marsh, https://en.wikipedia.
org/wiki/Jeff_%2522Swampy%2522_Marsh?oldid=758842033
• Wikipedia (2017): Stephen Hillenberg, in https://en.wikipedia.
org/wiki/Stephen_Hillenburg

Okay, fun’s over!!!!
Time for Beddie-byes!!!

Sedgwick e0498336-d0105-sp7-module 01-30537a-assessment 01

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