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LOHAS and Green Consumers in China

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Collective Responsibility
Collective Responsibility

In this presentation, given at the 2011 Ecolifestyle forum in Shanghai, I speak about the catalysts, trends, and opportunities for "green" and LOHAS in China. Once a market confined to exporting of products, there is now a growing domestic market for products and services locally.

BusinessTechnology
1 of 14
China’s “ green ” markets
What is Green in China? ,[object Object],[object Object],[object Object]
.. But it is also Educating the Future Economic Opportunity Quality of Life
Who Buys Green/ LOHAS in China?
What Green Models Exist in China? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are the models that have succeeded? Elderly care Green products Organic Farm Children’s products Health / Wellness Education Environment Cleantech What are they buying?
Health & Wellness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Elderly ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Migration / Urbanization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Drives Buying? Labor Scandal ,[object Object],[object Object],[object Object],[object Object],Product Recalls ,[object Object],[object Object],[object Object],Immediate Impact ,[object Object],[object Object],[object Object],[object Object],Taihu Lake 5.12 Earthquake ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Immediate Impact Milk Scandal
Will Green Be Profitable? For a firm to succeed, it must do the following correctly: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ In the end, environmental, social and economic sustainability cannot be separated. A sustainable planet must include a sustainable human civilization – resilient human systems that respect the complicated relationships among poverty, human rights, economic development, environmental health, and human success” - Institute for the Future, 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object]

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LOHAS and Green Consumers in China

  • 1. China’s “ green ” markets
  • 2.
  • 3. .. But it is also Educating the Future Economic Opportunity Quality of Life
  • 4. Who Buys Green/ LOHAS in China?
  • 5.
  • 6. What are the models that have succeeded? Elderly care Green products Organic Farm Children’s products Health / Wellness Education Environment Cleantech What are they buying?
  • 7.
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