'LinkedIn: Transforming the way the world works'. A talk given by Jonathan Gaskell of LinkedIn at the Recruitment Technology Showcase, June 2013.

1. LinkedIn Confidential ©2013 All Rights Reserved
Transforming the way the world works
Jonathan Gaskell
Senior Relationship Manager
LinkedIn

2. Our Mission.Connect the world’s professionals to make
them more productive and successful

3. Everywhere
Work wherever our
members work
Insights
Be great at what
you do
Identity
Connect, find, and
be found

4. What does this mean for businesses?

5. Hire
The best talent in
the market
Sell
Build long term
relationships with
clients
Market
Increase your brand
awareness

6. 6
232m+
Registered members as
of May, 2013
3M+
Australia
17M+
India 4M+
SE Asia
6M+
Canada
70M+
USA
10M+
Brazil
Europe
Americas
34M+
APAC39M+
80M+
2M+
DACH
3M+
Italy
4M+
France
3M+
Spain
3M+
NL
13M+
UK
200+
Countries and territories
63%
Of LinkedIn members are
outside of the US
LinkedIn’s global footprint is expanding
EMEA
50M+
UAE
1M+
1M+
Sweden

7. 7
= Linkedin Office
Deutsche
Român
Italiano
Français
Espanõl
Česká
Republika
Dutch
Swedish
Polski
Türkçe
Português
Bahasa
Indonesia
Bahasa Malaysia
한국의
日本語
русский
English
19
Languages
26
Offices
Dansk
Norsk
LinkedIn’s footprint is global

8. Hire
Engage the world’s best passive talent

9. Talent
powers everything you do.

10. The very best candidates are happily employed

11. There are fundamental differences between active and passive
candidates
Active Candidate
- Ready to apply online
- Searching for opportunities
- Responds quickly
- Accepts best job offered now
Passive Candidates
- Do not have a current CV
- May listen to opportunities
- Seek additional information
- Will move for the right job

12. LinkedIn Confidential ©2013 All Rights Reserved 12
What are these professionals doing on LinkedIn

13. The Best Consultancies Need the Best Talent
13
100,668Recruiters in the UK are on LinkedIn
170,356
Number of people that follow the most followed
recruitment consultancy on LinkedIn (Hays)
4,500Groups are dedicated to recruitment best practice & networking

14. Employee Departing to… Employees Hired from…
Connecting Talent with Opportunity at Massive Scale
Changing the game with insights
285
174
198
110
141
174
85
197
113
73
‘Dummy data’ Talent Flows of LinkedIn Members: Q3 2011 – Q2 2012
Is your company leading the ‘race for talent’?

15. Market
Engage most effectively
with professionals

16. We can compare your reach and engagement vs. peers
LinkedIn Confidential ©2012 All Rights Reserved 16
Employer of
choice
Weaker employer
brand
101
Peers:
• Hays
• Huxley Associates
• Majenta Solutions
• Montash
• Origin Legal Ltd
• Progressive
Recruitment
• Harvey Nash
• Real Staffing Group
• Vertical IT
of

17. It all starts with your presence on LinkedIn
Your chance to showcase your Talent and your Company
Your Employee’s Profiles
- The first thing potential candidates see
- Daily contact with your clients
Your Company Pages
- Promote your expertise
- Showcase live roles
Your Followers
- Build trusted relationships with a
wider network
- Engage potential clients & candidates

18. Talented professionals are connecting with your company
Profiles visited by…
members per month
Note: employee profile viewers and company page viewers reflect unique members visiting
Employees on LinkedIn
4,208
Missed opportunity to influence these professionals
Company page
Visited by…
members per month
584
~45
18

19. Your target talent is networking with your employees
Note: number of professionals visiting reflects unique members visiting your employees profiles
4,208 professionals visit your employees’
profile pages every month
Top job functions Top viewer companies
©2013 LinkedIn Corporation. All Rights Reserved.
19

20. Build a community: Engage, analyse, optimize
Establish
Company
Presence
• Company Page
• Groups
Analyse &
Optimise
• Brand Reach
• Company Followers
Attract
Audience
• Work With Ads
• Follow Us Ads
• LinkedIn API
Engage in
Conversation
• Post Company
Status Updates
• Share content via
employee networks

21. 21
Engage with Professionals Actively Following your Company
61%Of members are more likely to share
information as a result of following a
company
79%of members are interested in
job opportunities from
companies they are following
Sources: 1. Internal LinkedIn data, October 2012;
3
78%More Likely to accept an InMail

22. Sell
Build trust with clients

23. Build trust and develop long term relationships
with clients
Develop
(Client Mapping)
Retain
(Delivery & Results)
Acquire
(Inbound & Outbound)

24. Case Studies
©2013 LinkedIn Corporation. All Rights Reserved. 24

25. Hire: Astralis
25
Challenge: Source executive level niche candidates, not
currently looking for new opportunities
Solution: Combine LinkedIn’s network & advanced search
functions with recruiter expertise & receive responses to
50% of InMails sent
• LinkedIn Talent solutions paid for itself within six weeks
• Accelerated time-to-hire by as much as 50%
• Reduced advertising spend on traditional job boards
• Almost one third of revenue generated from utilising LinkedIn solutions
“Very few recruitment companies take full advantage of LinkedIn. For us, it’s a valuable business
tool.”
– Mark Knapper, Managing Director, Astralis

26. Market – Stott and May
26
Challenge: Increase brand awareness in the market
Solution: Used LinkedIn media solutions to drive
followers and increase brand ambassadors
• Combined media solutions to engage members at every touch
point within LinkedIn
• Increased followers by 10 x in the first 3 months of the campaign

27. Sell - Emerald Technology
27
Challenge: Business Development in New Markets
Solution: Set up a LinkedIn Group to reveal
untapped talent pools in remote territories
• Set up a LinkedIn Group – now at 13k members.
• Reached connections beyond their network.
• Kept up to date with latest news & insight on specific industry (in
different countries)
• Connected with and landed passive candidates via LinkedIn before
they even began job hunting.
– Ian Mullen, Executive Recruitment and Marketing Consultant, Emerald Technology
‘The strongest thing that we found with LinkedIn is that we have access to a large network of people who
trust us a brand and ask questions and advice about the market in general, not necessarily in recruiting’

28. Transforming the way the world works.