1. Colin Leary
2023 Holland Brook Rd W Branchburg, NJ 08876 │ (908)-938-8660 │ clear115@yahoo.com
OBJECTIVE
To perform planning, research, marketing, and advertising in an organization by promoting products and services through
effective communication both personally and digitally
EDUCATION
York College of Pennsylvania, York, PA
Bachelor of Science, Marketing – May 2015 – GPA 3.02
• Minor: Advertising
RELATED PROJECTS
• Advanced Advertising – Spring 2015 – Incorporated the use of advertising and related sales promotion in the marketplace
while placing emphasis on campaign development and coordination under conditions of uncertainty and multiple
segmentation
• Marketing Policies and Strategies – Spring 2015 – Involved the study of the administrative process and make strategic and
tactical decisions under conditions of uncertainty
• Integrated Business Experience – Spring 2015 – Worked as a consultant for Snyder’s-Lance of Hanover by utilizing the
Integrated Business Planning Process; utilized skills such as environmental scanning, SWOT analysis, activity mapping,
core competency assessment, performance metric identification, leadership methods, and regulatory compliance to gain a
greater understanding of optimal business flow and functionality
• Marketing Research – Spring 2014 – Developed and executed a marketing proposal for Fox 43 News at Night in the York
area by performing both qualitative and quantitative research; such as focus groups and surveys
• E-Marketing – Fall 2014 – Assembled a fully functioning ecommerce website via the Weebly program, rated and
identified the strengths and weaknesses of different websites and online advertisements, and studied the importance of
Customer Relationship Management, Search Engine Optimization, and Search Engine Marketing
EXPERIENCE
Phi Kappa Psi Fraternity Pennsylvania Rho Chapter – March 2012 - Current – York, PA
New Member Educator – January 2014 – March 2014
• Participated in philanthropy events such as; Movember, Bring On Play, Adopt – A – Block, and Relay For Life
• Educated the Alpha Upsilon Pledge Class on our Fraternity’s history, rituals, and core values
Treasurer – December 2013 - December2014
• Served as the chief financial officer of the Fraternity, oversee all monies of the chapter
• Prepared the annual chapter budget, monitored revenue and expenses in relation to the budget
Interfraternity Council – York College of Pennsylvania – York, PA
Secretary – Spring 2012 - 2013
• Represented Fraternity interest to campus and surrounding community
• Recorded all meeting “minutes” and distributed them to each Fraternity member
Branchburg Sports Complex – October 2010-Current – Branchburg, NJ
Sports Department Coach / Camp Counselor / Referee
• Developed and organized appropriate itineraries for multiple sports as well as age groups, ages 18 months – 12 years old
• Facilitated daily operations on and off the fields of the sports complex, including customer service and sales transactions
Branchburg Recreation – June 2008-2011 – Branchburg, NJ
Camp Counselor
• Planned, organized, and facilitated daily educational and interactive activities for each specific age group (5-11 years old)
• Maintained a safe and suitable environment for all ages
SKILLS
• Public speaking and professional presentation to Snyder’s-Lance of Hanover’s Board of Directors through a group
proposal including recommendations to their daily operations and planning procedures
• Effective leadership through constant group projects such as a Marketing Proposal for Fox 43 News at Night in the York,
PA area
• Efficient at creating a financial budget through the Microsoft Excel program
• Ability to create an effective advertising campaign through promotions and the use of proper market segmentation