This document provides tips for starting a successful blog, including determining your target audience and niche, setting goals, learning about your ideal reader, choosing keywords, creating a publishing schedule, optimizing posts for SEO, and measuring results. Key steps are asking yourself why you want to blog, focusing your content on a specialized theme or topic, setting measurable goals, and analyzing metrics to improve performance over time. The author recommends regularly publishing optimized posts to build traffic and links while tracking key metrics with Colibri to gain insights.

1. Start Your Blog!
Your Point Checklist!
Karol Pokojowczyk from Colibri.io

2. Are you thinking about writing a blog?
You should! Take a look below for
more insight into how to start.

3. Ask yourself why you
want to write a blog

4. • You have to be consequent in the
things you are doing. You must ask
yourself WHY you want to have a
blog and turn this WHY into your
main motivators.

5. Determine your target
group

6. • You must know what your blog will
focus on. You cannot write about
everything neither for everyone. It
is necessary to have a specialized
theme that people can learn from.

7. Create blog goals

8. • 20% more traffic, 10% more
conversions or 5% more leads.
Whatever it is, you have to create a
goal. If you reach it you have to
create a new one, if not ask
yourself why and improve your
tactics.

9. Think about your ideal
reader

10. • What does this person likes? What
are his interests and finally what is
he willing to read. If you can
answer these questions you will be
able to write the perfect article.

11. Find about ten keywords

12. • Keywords should be related to your
niche and blog topics. Having a
short list enables you to focus your
content on these phrases. Write at
least one column for each keyword.

13. Create editorial calendar

14. • Use your topics as the basis for
your editorial plan. Think about
how often you can commit to
publishing information.

15. • It’s better to start with less posts
and to expand your publishing
schedule over time.

16. Write blog posts

17. • It creates free PR. Business
bloggers are often interviewed by
journalists as industry experts.

18. • Get some press! You will have to
start probably with some smaller
blogs but they can also create you
some value backlinks.

19. Optimize your blog posts
for SEO

20. • At a minimum, include your
keyword in the title and URL. Have
at least one link to your older posts
and one link to a third party entity.

21. Measure your results

22. • Measure your conversions and
your traffic. You can do it with
Colibri. You have to analyze where
your traffic is coming from and
which post are the best for your
blog

23. • Colibri is a tool to measure the
effectiveness of your SEO and
online marketing efforts to get
insights and improve your goal
conversions.

24. This article was originally
published on GrowthHacker.am.
Find out more:
Start Your Blog! Your Point
Checklist!

25. Author: Karol Pokojowczyk
CEO Colibri IO
@KarolPokojowczy
@Colibri IO