3. Masthead
Big, Bold
title
Eye contact
Colours match to girl
Other story
lines
Close up of main
person
Pun
Attention grabbing

4. Masthead
Eye contact
Extra stories
Colour links in with
aspect of character
Big. Bold writing
Pun

5. Main characters
Brand name
E4 logo
E4 strap

6. Characters
Logo / strip / colour
date / brand name

7. Camera shots:
Representation of the
•Close ups
soap.
•Establish
EG. Coronation Street
•Two shot
in the north west
•Medium close ups
Lighting reflecting the
mood
Story line containing
realism
Use of colours when
Parallel narratives with reflecting the mood
the use of multiple story
lines
Usually ran all
year round

8. Storyline
Glamour
Drama
Both feature on
E4 Gossip
Both reach younger
audiences
Romance and
relationships
Wealth

9. For the title of our soap ‘THE EDGE’- we
decided to take the idea of using the
place in which it is based within the title
as we were located in ‘Alderly Edge’. We
took this idea from TOWIE.
Alderly Edge is the rich, higher class
place for the north. Where as the likes of
‘Made in Chelsea’ and ‘TOWIE’ for
Southern part of the country

10. When watching TOWIE we found out that they used restaurants that were high
established showing wealth. As people in Essex think they are really wealthy they dress
up nice and go to these restaurants.
To show realism to our soap we chose a middle class restaurant for middle class people
and to make it reach the conventions we included medium shots. So we decided to use
a nice restaurant as a main part as we thought it would be appropriate

11. To follow conventions we use
various shots such as:
•Over the shoulder
•Long shots
•Close ups
•Medium shots
The chosen locations are used so
the demographic and target
audience can relate to it, e.g. Nice
restaurant and domestic locations
such as bedroom and car
We used medium shots to develop
both the facial expressions and the
body posture of the character.
Whereas the long shots enable the
audience to see the mise en scene
telling them where they are situated
When the sound of the rises and
fluctuates relates to both tension
but also so you can hear the
dialogue from characters
The use of costumes and props highlights
the characters ideology and feeling with
stereotypical styles. (I created a character
slide on ideologies)

12. We included several story lines in
our trailer.
This doesn’t just make our trailer
meet conventions but makes it
interesting and unknowable
meaning you won’t know what
happens next.

13. We use natural lighting
throughout the trailer
On location this creates
realism as there is no
change in light on from
outside in which the
majority is shot
We used both digetic and
non-digetic sound. Digetic
sound is a soundtrack and
non-digetic is dialogue
The song in which we used
is ‘Secrets’ by The Zutons.
I find that this works well
as the lyrics within the
song relate to the whole
storyline creating an
association.

14. The Edge - Trailer TOWIE Hollyoaks
Similarities Differences Subvert
•Over the shoulder •There is dialogue •The Edge creates a
shots between two character mise en scene due to
•Shows what the •No soundtrack in the more in the
character in the background showing background
forefront in looking at so unknown of emotion •We understand what
•Gives the audience a or storyline is going on in The
feeling as if they are •‘The Edge’ consists of Edge
there a long shot in it as well

15. I found this shot easy
yet affective in my
piece of work yet very
conventional when
Over the shoulder of character
watching someone leave her
looking at existing There is cut when we see the character
house soaps listening to someone speaking to them

16. The Edge - Trailer Hollyoaks
Similarities Differences Subvert
•Medium shot •Hollyoaks focuses on •Colour is more
•Both characters eye character with blurred dominant on
line is in middle 3rd of background Hollyoaks, bland
camera •Mise en scene on The colours on The Edge
•Body language tells Edge shows were in
us what they are restaurant due to wine
feeling and doing glasses

17. The Edge - Trailer Hollyoaks
Similarities Differences Subvert
•Two way shot •Different locations •Conversations
•Similar age group of •The Edge is set in between two
characters car characters
•Natural Lighting •Hollyoaks set •Tension created in
outside The Edge
•Car creates realism
•Outside college
makes realism

18. The Edge - Trailer 90210
Subvert
Similarities Differences
•The brand name
•Both have brand •90210 show real
has transition on
names background, sets a
The Edge
•Similar E4 logo scene
•Purple ground
•The Edge shows
instead of real life
purple background
background
relating to E4
•Centred writing
instead of strap