More Related Content Similar to Social media for interior designers (20) Social media for interior designers2. Internet Marketing
Solutions
Internet Marketing That Works™
COGO - leading provider of internet marketing expertise
Headquartered in Herndon, VA
Expert online marketing strategy
Clients in b2b, b2c, non-profit
Full-service internet marketing consulting
25+ years in marketing, management, business development
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3. Internet Marketing
Solutions
Internet Marketing That Works™
Quick Survey
Blog
Facebook
Clients on Facebook?
Twitter
LinkedIn
Clients on LinkedIn?
Flickr
Do you read blogs?
Have you submitted content?
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4. Internet Marketing
Solutions
Internet Marketing That Works™
The Social Sphere
Your Website
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5. Internet Marketing
Solutions
Internet Marketing That Works™
The Social Sphere
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
6. Internet Marketing
Solutions
Internet Marketing That Works™
The Social Sphere
Your Website
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7. Internet Marketing
Solutions
Internet Marketing That Works™
The Social Sphere
Your Website
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8. Internet Marketing
Solutions
Internet Marketing That Works™
The Social Sphere
Your Website
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9. Internet Marketing
Solutions
Internet Marketing That Works™
Start a Blog
Quick, easy addition of new content - SEO!
Builds awareness and trust
Positions you as an expert
What to blog about?
Create on Wordpress
Include links to website
Include links to social media sites
Add an RSS/Email links to allow subscribes
Add a “Share” link - IM, Social, Email
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10. Internet Marketing
Solutions
Internet Marketing That Works™
Get a Share Badge!
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11. Internet Marketing
Solutions
Internet Marketing That Works™
Start a Blog
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12. Internet Marketing
Solutions
Internet Marketing That Works™
Start a Blog
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13. Internet Marketing
Solutions
Internet Marketing That Works™
The Social Sphere
Your Website
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14. Internet Marketing
Solutions
Internet Marketing That Works™
The Social Sphere
Your Website
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15. Internet Marketing
Solutions
Internet Marketing That Works™
Create a Fan Page on Facebook
Social platform of about 400 million users
Find new customers
Build awareness
Promote events
No hard sell - 80% - 20%
Create a fan page
Include link to website
Blog posts to FB via HootSuite, Twitterfeed, or Notes App
Include link in email signature
Add “Become a Fan” badge on home page
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16. Internet Marketing
Solutions
Internet Marketing That Works™
Create a Fan Page on Facebook - con’t.
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17. Internet Marketing
Solutions
Internet Marketing That Works™
Create a Fan Page on Facebook - con’t.
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18. Internet Marketing
Solutions
Internet Marketing That Works™
The Social Sphere
Your Website
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19. Internet Marketing
Solutions
Internet Marketing That Works™
The Social Sphere
Your Website
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20. Internet Marketing
Solutions
Internet Marketing That Works™
The Social Sphere
Your Website
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21. Internet Marketing
Solutions
Internet Marketing That Works™
Create a Business Twitter Account
Friendly, conversational Micro-blogging tool
Build opt-in list
Build a company profile and personality
Great lead development tool
Become an authority in your industry
Add a “Retweet” button to blog, articles, newsletter
Post a link to your Twitter page on email signature
Add a “Follow Me” button on web, blog, newsletter, email
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22. Internet Marketing
Solutions
Internet Marketing That Works™
Create a Business Twitter Account - con’t.
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23. Internet Marketing
Solutions
Internet Marketing That Works™
The Social Sphere
Your Website
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
24. Internet Marketing
Solutions
Internet Marketing That Works™
The Social Sphere
Your Website
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
25. Internet Marketing
Solutions
Internet Marketing That Works™
The Social Sphere
Your Website
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26. Internet Marketing
Solutions
Internet Marketing That Works™
Create a LinkedIn Account
The single most important social network for business
Great way to reach self-employed
Network with business alliances
Search tool great great for research & lead development
Post a link to your LinkedIn page on email signature
Add LinkedIn badge on web, blog, newsletter
Add yourself to network updates feed
Set up on Hootsuite
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27. Internet Marketing
Solutions
Internet Marketing That Works™
Create a LinkedIn Account - con’t.
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
28. Internet Marketing
Solutions
Internet Marketing That Works™
The Social Sphere
Your Website
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
29. Internet Marketing
Solutions
Internet Marketing That Works™
The Social Sphere
Your Website
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30. Internet Marketing
Solutions
Internet Marketing That Works™
Create a Flickr Account
Owned by Yahoo with strong & active user base
Social photo-sharing network
Strengthens search optimization of website
Upload quality photos of your projects
Add Flickr badge on web, blog, newsletter
Find & join appropriate groups and share your photos
Set up on Ping.fm
Use your web site address as your Flickr screen name
Assign your website address as a tag on each uploaded photo
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31. Internet Marketing
Solutions
Internet Marketing That Works™
Create a Flickr Account - con’t.
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
32. Internet Marketing
Solutions
Internet Marketing That Works™
Create a Flickr Account - con’t.
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
33. Internet Marketing
Solutions
Internet Marketing That Works™
The Social Sphere
Your Website
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34. Internet Marketing
Solutions
Internet Marketing That Works™
The Social Sphere
Your Website
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35. Internet Marketing
Solutions
Internet Marketing That Works™
Create a YouTube Account
More popular than all the sites of the TV networks combined
Provides great brand visibility
Strengthens search optimization of website
Upload presentations and portfolio
Add Video to web home page, blog, all social media
Add descriptor tags that will help with searches
Match your title and description with most important tags
Set up on Ping.fm
Share link to video in emails email
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36. Internet Marketing
Solutions
Internet Marketing That Works™
Create a YouTube Account
http://www.youtube.com/watch?v=dN_BTik8zvA
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37. Internet Marketing
Solutions
Internet Marketing That Works™
The Social Sphere
Your Website
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38. Internet Marketing
Solutions
Internet Marketing That Works™
The Social Sphere
Your Website
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39. Internet Marketing
Solutions
Internet Marketing That Works™
Connect and Automate
Publish and repurpose using social media tools
Allows you to monitor several social sites at once
Monitor tags or keywords
Monitor any mention of your name or business
Maintain multiple accounts
Set up Hootsuite & integrate with Ping.fm
Tweetdeck is another app that allows you to publish 1x
Nutshell mail brings summary of social network updates in email
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40. Internet Marketing
Solutions
Internet Marketing That Works™
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41. Internet Marketing
Solutions
Internet Marketing That Works™
Blog feeds to all media
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42. Internet Marketing
Solutions
Internet Marketing That Works™
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43. Internet Marketing
Solutions
Internet Marketing That Works™
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44. Internet Marketing
Solutions
Internet Marketing That Works™
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45. Internet Marketing
Solutions
Internet Marketing That Works™
Online Resources
Designeresources- search engine/
directory for interior designers
Stylehive - social media site/discussion
forum on style
Google Local - Free listing service for
local business on Google
Interior Design Directory - online
directory of interior design professionals -
$60/year
Yahoo! Directory - local business listing
service with Yahoo!
47. Internet Marketing
Solutions
Internet Marketing That Works™
How are other designers using social media?
Blogging
Tweeting about projects, tips, events
Facebook Fan pages
Facebook ads
Posting video about listings - SEO!
Flickr for portfolio display
“So I say, let us embrace all this new technology. Let us
use it for more than just placing orders, searching the
Internet and email. Let's get some value from it because it
is a truly valuable tool, if used properly, in your arsenal of
marketing efforts.”
- Deborah Flate, Dialogue Consulting
48. Internet Marketing
Solutions
Internet Marketing That Works™
How much time is involved?
For beginners with social media - 2 hours per week
Those who have done a few months - 10 hours/week
Those who have been doing sm for years - 20+ hours/
week
Spend 1-5 hours a week participating and “listening” in social
media
5-10 hours a week creating content
Source – Social Media Magic
49. Internet Marketing
Solutions
Internet Marketing That Works™
The Social Sphere
Your Website
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
50. Internet Marketing
Solutions
Internet Marketing That Works™
The Social Sphere
Your Website
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
51. Internet Marketing
Solutions
Internet Marketing That Works™
The Social Sphere
Your Website
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
52. Internet Marketing
Solutions
Internet Marketing That Works™
The Social Sphere
Your Website
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
53. Internet Marketing
Solutions
Internet Marketing That Works™
The Social Sphere
Your Website
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
54. Internet Marketing
Solutions
Internet Marketing That Works™
The Social Sphere
Your Website
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
55. Internet Marketing
Solutions
Internet Marketing That Works™
The Social Sphere
Your Website
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
56. Internet Marketing
Solutions
Internet Marketing That Works™
The Social Sphere
Your Website
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
57. Internet Marketing
Solutions
Internet Marketing That Works™
The Social Sphere
Your Website
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
58. Internet Marketing
Solutions
Internet Marketing That Works™
The Social Sphere
Your Website
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
59. Internet Marketing
Solutions
Internet Marketing That Works™
The Social Sphere
Your Website
© Copyright 2010 Cogo Interactive,LLC. All Rights Reserved
60. Internet Marketing
Solutions
Internet Marketing That Works™
Resources
twitip.com - twitter tips
share badge - http://tellafriend.socialtwist.com/?fh
lazyfeed - feeds by topic
WPBest.com - wordpress web themes to download
tweetadder - finding followers - great tool!
twello- twitter directory http://www.twello.com
socialoomph.com - automatic direct messages
SWIX.com - dashboard tool to monitor social media traffic
twiiterfeed - feed blog to twitter, fb, etc.
tweetdeck - http://www.tweetdeck.com
hootsuite - http://www.hootsuite.com
slideshare.com - upload presentations
socialMarker - http://www.socialmarker.com
nutshellmail.com - get all social media posts day by email
Ping.FM - http://www.pingfm.com
PRlog.org - press release distribution
freepressrelease.com -press release distribution
1888release.com - press release distribution
ezinearticles.com - article submission
technorati.com - blog diretory
google alerts - anything
google.com/local - add your business!
tubemogul - distribute videos
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61. Internet Marketing
Solutions
Internet Marketing That Works™
Internet Marketing That Works TM
TAKE YOUR BUSINESS
TO NEW HEIGHTS
• Search Engine Optimization
• Social Media Marketing
• Web Development
• Email Campaigns
cogoresults.com thecogoblog.com 703.885.8406
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