SlideShare ist ein Scribd-Unternehmen logo
1 von 115
Downloaden Sie, um offline zu lesen
App Publishing Opportunities for
Museums
16th November 2010
Presented by Alex Morrison - alexm@cogapp.com
Agenda
Introductions
Media Technology
App Publishing
Target Devices and Markets
Case Study
Cogapp and Digital Publishing
Museum Content for Apps
Museum Apps and Opportunities
Strategy and Tactics
Q & A
Cogapp
Cogapp Profile
Founded 1985
Dedicated digital agency
35 staff
UK and US operations
50% of turnover is work for
museums
Media Technology
1454
2007
App Publishing for Museums - iPhone, iPad and beyond
Apple product range
iPad
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing
The First App ?
1987 - HyperCard
Early 1990s - first consumer CD-ROMs
1995 - web revolution
January 9, 2007 - iPhone launches
July 10, 2008 - App Store opens (via an update to iTunes)
April 3, 2010 - iPad launches
October 20, 2010 - App Store features > 300,000 3rd party apps
A history of app publishing
CD-ROM - the revolution that failed
By comparison with books:
Cheap to manufacture
Media capability - illustrations,
video, sound, animation
Media capacity - thousands of
illustrations at no additional cost
But:
Many issues around distribution
Compatibility
Standardisation
Consumer confidence
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
Less is more
iPhone
a computer
minus keyboard
and file system
plus phone
iPad
an iPhone
minus phone
Integrated distribution
Lightweight purchasing (< 10 secs)
Foolproof installation
Reliable operation
Standard business model
[Apple delivers all the above]
App publishing - five key differences
Target Devices,
Markets and Models
Apple product range
iPhone iPod touch iPad
Android
Samsung Galaxy Tab
Android vs. iOS
iTunes App Store is currently dominant (>95% of the
market)
Many commentators predict that Android will grow to
be number one
But app development and publishing for Android is
more problematic and less profitable for now
RIM, Symbian, Windows Phone and Palm are also rans
for now
App Publishing for Museums - iPhone, iPad and beyond
Kindle
Why is this not a Kindle seminar ?
No colour
Very limited interactivity
Book reader rather than an app player
Colour support still a way off
iPhone & iPad - Market Size Projections
(millions) 2009 2010 2011 2012 2013
iPhone
iPod
Touch
iPad
Total
Growth
40.0 90.0 126.0 162.0 198.0
24.6 36.9 44.3 53.1 63.8
0.0 12.5 31.2 62.3 124.6
64.6 139.4 201.4 277.4 386.4
170% 44.5% 37.7% 39.3%
iPhone & iPad - App Sales
iPhone users purchase about five paid apps per year
Market for paid apps > 600 million units in 2010
US market is largest
need to target US sales
Free apps can make money
via in-app purchase
some of the most profitable apps are free !
iPhone vs iPad - Average App Prices
iPhone Lifestyle -
average price of top
12 in UK store
£1.94
iPad Lifestyle -
average price of top
12 in UK store
£2.67
App store
economics
Price £4.99
VAT £0.87 (at 21%)
Apple £1.24 (at 30%)
Net £2.89 (58% of sale price)
Model is identical for in-app
purchases
[Advertising supported apps also
possible - but not likely to be
suitable for museums]
App Publishing for Museums - iPhone, iPad and beyond
Apple product range
iPhone iPod touch iPad
iPhone & iPad - Screen Formats
Dimensions Aspect Ratio Resolution
iPhone 3,
iTouch
iPhone 4
iPad
iPad 2 ?
Samsung Tab
480 x 320 3:2 (1.5) 163 ppi
960 x 640 3:2 (1.5) 326 ppi
1024 x 768 4:3 (1.3) 132 ppi
2048 x 1536 4:3 (1.3) 264 ppi
1024 x 600 17:10 (1.7) 169 ppi
Standard monitor resolution is 72 ppi - higher resolution -> better experience
Provide high quality assets in anticipation of increased screen resolution
www.delicious.com/cogapp/stats
www.delicious.com/cogapp/mobile
for a compilation of statistics and research
Case Study
Case Study
Client: Major International Illustrated Book Publisher
Project: iPad apps based on successful book series
Business model: Paid apps plus localisation with co-
editions
Mutual investment in first product with amortisation
over long term and many products
Uses Cogapp publishing platform iCav
Case Study - Why an app ?
Why not an ePub electronic book ?
Non-linear content
Richly illustrated
Interactivity adds great value
Taking advantage of features including
bookmarks
e-mail
mapping
image zoom
printing
Case Study - Process
Initial Planning
User research
Wireframes
Design
Prototypes
Design and Style
Production
Debugging
App store wrangling
User research and testing crucial
Learn where users find value
Bring value to the fore
Contrast with the book - browse not
read
Contrast with the web - browse not
search
Need for design guidelines and
interpretation of brand
Need for accessibility and usability
work and testing
App Publishing for Museums - iPhone, iPad and beyond
iPad user testing rig
Case Study - Teams
Publishers Team
Steering Committee
Digital Publisher
Project Manager
Content Co-ordinator
Content Team inc. Rights
Authors, Editors, Illustrators
Cogapp Team
Steering Committee
Producer/Project Manager
Tech Lead
Tech Team
Design Lead
Design Team
UX Team (user testing & research)
Submission is aptly named
Variable experience with review/
approval
Not possible to be sure of
date
Submit early and often
Reviews and ratings
In App purchases
App store
confidential
App Publishing for Museums - iPhone, iPad and beyond
Cogapp and Apps
Cogapp and Digital Publishing
Making money for clients from digital publications since 1992
Deep understanding of user needs, technology infrastructure and
publishing business processes
Our publications have won numerous awards and driven millions of
dollars in sales (≈ $20 m)
App Publishing for Museums - iPhone, iPad and beyond
iCav - Cogapp’s mobile publishing system
Cross-platform mobile publishing
system
Targets: iPhone, iPad, Android,
Blackberry etc...
Produce once, publish many times
Data format is standard XML
Built to support and integrate with
standard publishing processes
Common features built in
e.g. e-mail, zoom images, hotspots,
maps, bookmarks, q.a. tools, in-app
purchase
Updates improve all publications
Model based on decades of digital
publishing
What we offer
Industrial-grade cross-platform
technology
Aggressive programme of
enhancements and upgrades
Creative and practical producers
Flexible approach to business model
including free development in return
for royalties and/or recoup
Long-term, series-based approach
Your organisation makes money while
enhancing its reputation and
delivering its mission
Museum Content for
Apps
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
Museum Apps
& Opportunities
Apps for visitors
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
Exhibition Apps
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
Gauguin
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
General Apps
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
Magazine Apps
Wired Magazine
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
MEanderthal
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
App Publishing for Museums - iPhone, iPad and beyond
Strategy and Tactics
Business Models & Revenue Opportunities
Business Models
Self-financed production, work for hire
Profit share with producer
Licence content to third-party
Sponsored production - this app made possible by ABC Co.
Economics
Favour production of series
Do not underestimate initial cost of production
Good economies on subsequent titles and localisations
In-app purchases look like a promising commercial model
Thinking about what might work
“Readers on the iPad want very little text, lots of images
and a small amount of video.” James Tye, CEO at Dennis
Publishing
Museum App Possibilities
Visitors Guide
In-gallery wi-fi is transformative
Highlights Catalogue
Exhibition = Objects + Theme
current, past or imaginary exhibition
Reference e.g. Timeline, Atlas, Glossary, Course Text
Magazine = Articles + rich media + interactivity
Puzzles, games and amusements
[Use of iPad for delivery of interactive labels?]
Outline for a museum app publishing
strategy
Set expectations
Short term - revenue £10s k
Long term - revenue £100s k
Organise a publishing programme - staff and resources
Integrate app publishing in the organisation
Maintain standards - aim for a five star rating
Experiment and learn
Price
Format
Marketing strategies ?
iPhone & iPad App Pricing
iPhone iPad Price
Phaidon Design
Art Authority
Tate Gauguin
NG Love Art
New Yorker
no yes £11.99
no yes £5.99
yes yes £1.79
yes yes £1.79
no yes £2.79/issue
iPad specific apps can command a premium price
Thoughts on marketing
App Store restrictions
Uniform prices
No general offer codes or discounts
Use existing channels
Website
E-mail lists
Twitter (with appeal for retweets)
Press
Media partnerships
Tactical price reduction to drive traffic and improve chart position
Encourage supporters to provide reviews and ratings
Five star ratings and positive reviews make a big difference to sales
Thank You. Questions?
16th November 2010

Weitere ähnliche Inhalte

Was ist angesagt?

打造你的第一個iPhone APP
打造你的第一個iPhone APP打造你的第一個iPhone APP
打造你的第一個iPhone APP彼得潘 Pan
 
iPhone Development Overview
iPhone Development OverviewiPhone Development Overview
iPhone Development OverviewWilliam Taysom
 
7 User Experience Lessons from the iPhone (Introducing UX)
7 User Experience Lessons from the iPhone (Introducing UX)7 User Experience Lessons from the iPhone (Introducing UX)
7 User Experience Lessons from the iPhone (Introducing UX)Stephen Anderson
 
Responsive Email Design
Responsive Email DesignResponsive Email Design
Responsive Email DesignAnna Yeaman
 
iPhone Apps - What, how, why?
iPhone Apps - What, how, why?iPhone Apps - What, how, why?
iPhone Apps - What, how, why?David Carr
 
Adobe Max Modern iPhone App Design with Rick Messer
Adobe Max Modern iPhone App Design with Rick MesserAdobe Max Modern iPhone App Design with Rick Messer
Adobe Max Modern iPhone App Design with Rick MesserRick Messer
 
Microsoft versus Apple
Microsoft versus AppleMicrosoft versus Apple
Microsoft versus Appleleitaofernanda
 
iPhone transfer software
iPhone transfer softwareiPhone transfer software
iPhone transfer softwarejohnjuly123
 
Mobile Means Business
Mobile Means BusinessMobile Means Business
Mobile Means BusinessTack Mobile
 
Sugsa mobile ux_april 2013
Sugsa mobile ux_april 2013Sugsa mobile ux_april 2013
Sugsa mobile ux_april 2013Phil Barrett
 
Mobile and Tablet App Development and Market Share
Mobile and Tablet App Development and Market ShareMobile and Tablet App Development and Market Share
Mobile and Tablet App Development and Market ShareJeremy Callinan
 
Embracing mobile platforms | nascent at carmel ventures
Embracing mobile platforms | nascent at carmel venturesEmbracing mobile platforms | nascent at carmel ventures
Embracing mobile platforms | nascent at carmel venturesnascent
 
iOS design: a case study
iOS design: a case studyiOS design: a case study
iOS design: a case studyJohan Ronsse
 
Journey to the center of the software industry world
Journey to the center of the software industry worldJourney to the center of the software industry world
Journey to the center of the software industry worldAmr Salah
 
Digital Products Overview for Editors
Digital Products Overview for EditorsDigital Products Overview for Editors
Digital Products Overview for EditorsMyca Alford
 
The Kindle Fire: Amazon's Go To Market Strategy (2011)
The Kindle Fire: Amazon's Go To Market Strategy (2011)The Kindle Fire: Amazon's Go To Market Strategy (2011)
The Kindle Fire: Amazon's Go To Market Strategy (2011)Kikuyu Daniels
 
OS3 - Enterprise Ireland - Approaches To I Phone Development & The Irish iPho...
OS3 - Enterprise Ireland - Approaches To I Phone Development & The Irish iPho...OS3 - Enterprise Ireland - Approaches To I Phone Development & The Irish iPho...
OS3 - Enterprise Ireland - Approaches To I Phone Development & The Irish iPho...Damian OSuilleabhain
 

Was ist angesagt? (20)

打造你的第一個iPhone APP
打造你的第一個iPhone APP打造你的第一個iPhone APP
打造你的第一個iPhone APP
 
iPhone Development Overview
iPhone Development OverviewiPhone Development Overview
iPhone Development Overview
 
7 User Experience Lessons from the iPhone (Introducing UX)
7 User Experience Lessons from the iPhone (Introducing UX)7 User Experience Lessons from the iPhone (Introducing UX)
7 User Experience Lessons from the iPhone (Introducing UX)
 
Responsive Email Design
Responsive Email DesignResponsive Email Design
Responsive Email Design
 
iPhone Applications & Luxury Brands - Updated May 5, 2010
iPhone Applications & Luxury Brands - Updated May 5, 2010iPhone Applications & Luxury Brands - Updated May 5, 2010
iPhone Applications & Luxury Brands - Updated May 5, 2010
 
Tablets Soft and Apps
Tablets Soft and AppsTablets Soft and Apps
Tablets Soft and Apps
 
iPhone Apps - What, how, why?
iPhone Apps - What, how, why?iPhone Apps - What, how, why?
iPhone Apps - What, how, why?
 
Adobe Max Modern iPhone App Design with Rick Messer
Adobe Max Modern iPhone App Design with Rick MesserAdobe Max Modern iPhone App Design with Rick Messer
Adobe Max Modern iPhone App Design with Rick Messer
 
Microsoft versus Apple
Microsoft versus AppleMicrosoft versus Apple
Microsoft versus Apple
 
iPhone transfer software
iPhone transfer softwareiPhone transfer software
iPhone transfer software
 
Mobile Means Business
Mobile Means BusinessMobile Means Business
Mobile Means Business
 
Sugsa mobile ux_april 2013
Sugsa mobile ux_april 2013Sugsa mobile ux_april 2013
Sugsa mobile ux_april 2013
 
Mobile and Tablet App Development and Market Share
Mobile and Tablet App Development and Market ShareMobile and Tablet App Development and Market Share
Mobile and Tablet App Development and Market Share
 
Embracing mobile platforms | nascent at carmel ventures
Embracing mobile platforms | nascent at carmel venturesEmbracing mobile platforms | nascent at carmel ventures
Embracing mobile platforms | nascent at carmel ventures
 
iOS design: a case study
iOS design: a case studyiOS design: a case study
iOS design: a case study
 
Journey to the center of the software industry world
Journey to the center of the software industry worldJourney to the center of the software industry world
Journey to the center of the software industry world
 
iCloud
iCloudiCloud
iCloud
 
Digital Products Overview for Editors
Digital Products Overview for EditorsDigital Products Overview for Editors
Digital Products Overview for Editors
 
The Kindle Fire: Amazon's Go To Market Strategy (2011)
The Kindle Fire: Amazon's Go To Market Strategy (2011)The Kindle Fire: Amazon's Go To Market Strategy (2011)
The Kindle Fire: Amazon's Go To Market Strategy (2011)
 
OS3 - Enterprise Ireland - Approaches To I Phone Development & The Irish iPho...
OS3 - Enterprise Ireland - Approaches To I Phone Development & The Irish iPho...OS3 - Enterprise Ireland - Approaches To I Phone Development & The Irish iPho...
OS3 - Enterprise Ireland - Approaches To I Phone Development & The Irish iPho...
 

Ähnlich wie App Publishing for Museums - iPhone, iPad and beyond

iPad adoption and the enterprise
iPad adoption and the enterpriseiPad adoption and the enterprise
iPad adoption and the enterpriseQuark Software Inc.
 
Apps for publishers sept 2013
Apps for publishers sept 2013Apps for publishers sept 2013
Apps for publishers sept 2013Michael Kowalski
 
iOS 11 - Breakfast Briefing
iOS 11 - Breakfast Briefing iOS 11 - Breakfast Briefing
iOS 11 - Breakfast Briefing Somo
 
Ipad publishing made_easy_yudu
Ipad publishing made_easy_yuduIpad publishing made_easy_yudu
Ipad publishing made_easy_yuduPenmaen Media
 
Learning Innovation...in Reality - Piers Lea
Learning Innovation...in Reality - Piers LeaLearning Innovation...in Reality - Piers Lea
Learning Innovation...in Reality - Piers LeaLINE_Communications
 
Content Distribution via Newsstand and Mobile Apps
Content Distribution via Newsstand and Mobile AppsContent Distribution via Newsstand and Mobile Apps
Content Distribution via Newsstand and Mobile AppsDrew Griffin
 
Insights on Android App Development, Marketing and Monetization
Insights on Android App Development, Marketing and MonetizationInsights on Android App Development, Marketing and Monetization
Insights on Android App Development, Marketing and MonetizationJayneel Patel
 
3 P a g e Section 2 = Discussion Questions. Qu.docx
3  P a g e   Section 2 = Discussion Questions. Qu.docx3  P a g e   Section 2 = Discussion Questions. Qu.docx
3 P a g e Section 2 = Discussion Questions. Qu.docxdomenicacullison
 
Maester — The First Platform for Lead Generation on Mobile
Maester — The First Platform for Lead Generation on MobileMaester — The First Platform for Lead Generation on Mobile
Maester — The First Platform for Lead Generation on MobileYury Lifshits
 
Comparing Apple Vs Samsung
Comparing Apple Vs SamsungComparing Apple Vs Samsung
Comparing Apple Vs SamsungTina Stevenson
 
Qeep instruction app with speech interface
Qeep instruction app with speech interfaceQeep instruction app with speech interface
Qeep instruction app with speech interfaceYu6666
 
Chapter 6 Organizational Strategy Resources – the as.docx
Chapter 6 Organizational Strategy Resources – the as.docxChapter 6 Organizational Strategy Resources – the as.docx
Chapter 6 Organizational Strategy Resources – the as.docxrobertad6
 
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)Angela LaGamba
 
Company and Marketing Strategy Partnering to Build Customer Relationships - C...
Company and Marketing Strategy Partnering to Build Customer Relationships - C...Company and Marketing Strategy Partnering to Build Customer Relationships - C...
Company and Marketing Strategy Partnering to Build Customer Relationships - C...Aya Mahmoud
 
Digital Media and App Design
Digital Media and App DesignDigital Media and App Design
Digital Media and App DesignVirtu Institute
 

Ähnlich wie App Publishing for Museums - iPhone, iPad and beyond (20)

iPad adoption and the enterprise
iPad adoption and the enterpriseiPad adoption and the enterprise
iPad adoption and the enterprise
 
Apps for publishers sept 2013
Apps for publishers sept 2013Apps for publishers sept 2013
Apps for publishers sept 2013
 
iOS 11 - Breakfast Briefing
iOS 11 - Breakfast Briefing iOS 11 - Breakfast Briefing
iOS 11 - Breakfast Briefing
 
Coil Group Intro
Coil Group IntroCoil Group Intro
Coil Group Intro
 
Ipad publishing made_easy_yudu
Ipad publishing made_easy_yuduIpad publishing made_easy_yudu
Ipad publishing made_easy_yudu
 
Apple Inc
Apple IncApple Inc
Apple Inc
 
Learning Innovation...in Reality - Piers Lea
Learning Innovation...in Reality - Piers LeaLearning Innovation...in Reality - Piers Lea
Learning Innovation...in Reality - Piers Lea
 
Content Distribution via Newsstand and Mobile Apps
Content Distribution via Newsstand and Mobile AppsContent Distribution via Newsstand and Mobile Apps
Content Distribution via Newsstand and Mobile Apps
 
Sydney Mobile - April 2010 - Tigerspike
Sydney Mobile - April 2010 - TigerspikeSydney Mobile - April 2010 - Tigerspike
Sydney Mobile - April 2010 - Tigerspike
 
Insights on Android App Development, Marketing and Monetization
Insights on Android App Development, Marketing and MonetizationInsights on Android App Development, Marketing and Monetization
Insights on Android App Development, Marketing and Monetization
 
How to create an app
How to create an appHow to create an app
How to create an app
 
Marketing And Samsung
Marketing And SamsungMarketing And Samsung
Marketing And Samsung
 
3 P a g e Section 2 = Discussion Questions. Qu.docx
3  P a g e   Section 2 = Discussion Questions. Qu.docx3  P a g e   Section 2 = Discussion Questions. Qu.docx
3 P a g e Section 2 = Discussion Questions. Qu.docx
 
Maester — The First Platform for Lead Generation on Mobile
Maester — The First Platform for Lead Generation on MobileMaester — The First Platform for Lead Generation on Mobile
Maester — The First Platform for Lead Generation on Mobile
 
Comparing Apple Vs Samsung
Comparing Apple Vs SamsungComparing Apple Vs Samsung
Comparing Apple Vs Samsung
 
Qeep instruction app with speech interface
Qeep instruction app with speech interfaceQeep instruction app with speech interface
Qeep instruction app with speech interface
 
Chapter 6 Organizational Strategy Resources – the as.docx
Chapter 6 Organizational Strategy Resources – the as.docxChapter 6 Organizational Strategy Resources – the as.docx
Chapter 6 Organizational Strategy Resources – the as.docx
 
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)
 
Company and Marketing Strategy Partnering to Build Customer Relationships - C...
Company and Marketing Strategy Partnering to Build Customer Relationships - C...Company and Marketing Strategy Partnering to Build Customer Relationships - C...
Company and Marketing Strategy Partnering to Build Customer Relationships - C...
 
Digital Media and App Design
Digital Media and App DesignDigital Media and App Design
Digital Media and App Design
 

Mehr von Cogapp

When automated analysis goes wrong
When automated analysis goes wrongWhen automated analysis goes wrong
When automated analysis goes wrongCogapp
 
Thinking Through Digital: Top tips for designing projects and working with te...
Thinking Through Digital: Top tips for designing projects and working with te...Thinking Through Digital: Top tips for designing projects and working with te...
Thinking Through Digital: Top tips for designing projects and working with te...Cogapp
 
Digital Strategy for Museums 2016
Digital Strategy for Museums 2016Digital Strategy for Museums 2016
Digital Strategy for Museums 2016Cogapp
 
Challenges and opportunities for presenting Arabic manuscripts online
Challenges and opportunities for presenting Arabic manuscripts onlineChallenges and opportunities for presenting Arabic manuscripts online
Challenges and opportunities for presenting Arabic manuscripts onlineCogapp
 
Creating compelling user interfaces
Creating compelling user interfacesCreating compelling user interfaces
Creating compelling user interfacesCogapp
 
Everything you ever wanted to know about IIIF but were too afraid to ask
Everything you ever wanted to know about IIIF but were too afraid to askEverything you ever wanted to know about IIIF but were too afraid to ask
Everything you ever wanted to know about IIIF but were too afraid to askCogapp
 
MW16 IIIF: Unshackle Your Images
MW16 IIIF: Unshackle Your ImagesMW16 IIIF: Unshackle Your Images
MW16 IIIF: Unshackle Your ImagesCogapp
 
Transform your museum with Agile
Transform your museum with AgileTransform your museum with Agile
Transform your museum with AgileCogapp
 
Digital: from Idea to Audience - Opportunities for Digital Excellence with a ...
Digital: from Idea to Audience - Opportunities for Digital Excellence with a ...Digital: from Idea to Audience - Opportunities for Digital Excellence with a ...
Digital: from Idea to Audience - Opportunities for Digital Excellence with a ...Cogapp
 
IIIF The International Image Interoperability Framework at MCN2015
IIIF The International Image Interoperability Framework at MCN2015IIIF The International Image Interoperability Framework at MCN2015
IIIF The International Image Interoperability Framework at MCN2015Cogapp
 
Making Meaning with Online Collections: Ten Top Tips
Making Meaning with Online Collections: Ten Top TipsMaking Meaning with Online Collections: Ten Top Tips
Making Meaning with Online Collections: Ten Top TipsCogapp
 
Agile for Beginners and Thrillseekers - MuseumNext 2015 Geneva
Agile for Beginners and Thrillseekers - MuseumNext 2015 GenevaAgile for Beginners and Thrillseekers - MuseumNext 2015 Geneva
Agile for Beginners and Thrillseekers - MuseumNext 2015 GenevaCogapp
 
Scaling Drupal on Amazon Web Services (DrupalCamp Brighton)
Scaling Drupal on Amazon Web Services (DrupalCamp Brighton)Scaling Drupal on Amazon Web Services (DrupalCamp Brighton)
Scaling Drupal on Amazon Web Services (DrupalCamp Brighton)Cogapp
 
Building Multilingual Websites with Drupal (DrupalCamp Brighton)
Building Multilingual Websites with Drupal (DrupalCamp Brighton)Building Multilingual Websites with Drupal (DrupalCamp Brighton)
Building Multilingual Websites with Drupal (DrupalCamp Brighton)Cogapp
 
Test-driven Development with Drupal and Codeception (DrupalCamp Brighton)
Test-driven Development with Drupal and Codeception (DrupalCamp Brighton)Test-driven Development with Drupal and Codeception (DrupalCamp Brighton)
Test-driven Development with Drupal and Codeception (DrupalCamp Brighton)Cogapp
 
Rich storytelling with Drupal, Paragraphs and Islandora DAMS (DrupalCamp Brig...
Rich storytelling with Drupal, Paragraphs and Islandora DAMS (DrupalCamp Brig...Rich storytelling with Drupal, Paragraphs and Islandora DAMS (DrupalCamp Brig...
Rich storytelling with Drupal, Paragraphs and Islandora DAMS (DrupalCamp Brig...Cogapp
 
Leading Digital Transformation in the Cultural Sector: A resource for managers
Leading Digital Transformation in the Cultural Sector: A resource for managersLeading Digital Transformation in the Cultural Sector: A resource for managers
Leading Digital Transformation in the Cultural Sector: A resource for managersCogapp
 
MuseumNext 2014: Masterclass. Opportunities for digital excellence with a lit...
MuseumNext 2014: Masterclass. Opportunities for digital excellence with a lit...MuseumNext 2014: Masterclass. Opportunities for digital excellence with a lit...
MuseumNext 2014: Masterclass. Opportunities for digital excellence with a lit...Cogapp
 
Cogapp's World Usability Day Slides
Cogapp's World Usability Day SlidesCogapp's World Usability Day Slides
Cogapp's World Usability Day SlidesCogapp
 
Cogapp Open Studios 2012 - Rethinking Interfaces
Cogapp Open Studios 2012 - Rethinking InterfacesCogapp Open Studios 2012 - Rethinking Interfaces
Cogapp Open Studios 2012 - Rethinking InterfacesCogapp
 

Mehr von Cogapp (20)

When automated analysis goes wrong
When automated analysis goes wrongWhen automated analysis goes wrong
When automated analysis goes wrong
 
Thinking Through Digital: Top tips for designing projects and working with te...
Thinking Through Digital: Top tips for designing projects and working with te...Thinking Through Digital: Top tips for designing projects and working with te...
Thinking Through Digital: Top tips for designing projects and working with te...
 
Digital Strategy for Museums 2016
Digital Strategy for Museums 2016Digital Strategy for Museums 2016
Digital Strategy for Museums 2016
 
Challenges and opportunities for presenting Arabic manuscripts online
Challenges and opportunities for presenting Arabic manuscripts onlineChallenges and opportunities for presenting Arabic manuscripts online
Challenges and opportunities for presenting Arabic manuscripts online
 
Creating compelling user interfaces
Creating compelling user interfacesCreating compelling user interfaces
Creating compelling user interfaces
 
Everything you ever wanted to know about IIIF but were too afraid to ask
Everything you ever wanted to know about IIIF but were too afraid to askEverything you ever wanted to know about IIIF but were too afraid to ask
Everything you ever wanted to know about IIIF but were too afraid to ask
 
MW16 IIIF: Unshackle Your Images
MW16 IIIF: Unshackle Your ImagesMW16 IIIF: Unshackle Your Images
MW16 IIIF: Unshackle Your Images
 
Transform your museum with Agile
Transform your museum with AgileTransform your museum with Agile
Transform your museum with Agile
 
Digital: from Idea to Audience - Opportunities for Digital Excellence with a ...
Digital: from Idea to Audience - Opportunities for Digital Excellence with a ...Digital: from Idea to Audience - Opportunities for Digital Excellence with a ...
Digital: from Idea to Audience - Opportunities for Digital Excellence with a ...
 
IIIF The International Image Interoperability Framework at MCN2015
IIIF The International Image Interoperability Framework at MCN2015IIIF The International Image Interoperability Framework at MCN2015
IIIF The International Image Interoperability Framework at MCN2015
 
Making Meaning with Online Collections: Ten Top Tips
Making Meaning with Online Collections: Ten Top TipsMaking Meaning with Online Collections: Ten Top Tips
Making Meaning with Online Collections: Ten Top Tips
 
Agile for Beginners and Thrillseekers - MuseumNext 2015 Geneva
Agile for Beginners and Thrillseekers - MuseumNext 2015 GenevaAgile for Beginners and Thrillseekers - MuseumNext 2015 Geneva
Agile for Beginners and Thrillseekers - MuseumNext 2015 Geneva
 
Scaling Drupal on Amazon Web Services (DrupalCamp Brighton)
Scaling Drupal on Amazon Web Services (DrupalCamp Brighton)Scaling Drupal on Amazon Web Services (DrupalCamp Brighton)
Scaling Drupal on Amazon Web Services (DrupalCamp Brighton)
 
Building Multilingual Websites with Drupal (DrupalCamp Brighton)
Building Multilingual Websites with Drupal (DrupalCamp Brighton)Building Multilingual Websites with Drupal (DrupalCamp Brighton)
Building Multilingual Websites with Drupal (DrupalCamp Brighton)
 
Test-driven Development with Drupal and Codeception (DrupalCamp Brighton)
Test-driven Development with Drupal and Codeception (DrupalCamp Brighton)Test-driven Development with Drupal and Codeception (DrupalCamp Brighton)
Test-driven Development with Drupal and Codeception (DrupalCamp Brighton)
 
Rich storytelling with Drupal, Paragraphs and Islandora DAMS (DrupalCamp Brig...
Rich storytelling with Drupal, Paragraphs and Islandora DAMS (DrupalCamp Brig...Rich storytelling with Drupal, Paragraphs and Islandora DAMS (DrupalCamp Brig...
Rich storytelling with Drupal, Paragraphs and Islandora DAMS (DrupalCamp Brig...
 
Leading Digital Transformation in the Cultural Sector: A resource for managers
Leading Digital Transformation in the Cultural Sector: A resource for managersLeading Digital Transformation in the Cultural Sector: A resource for managers
Leading Digital Transformation in the Cultural Sector: A resource for managers
 
MuseumNext 2014: Masterclass. Opportunities for digital excellence with a lit...
MuseumNext 2014: Masterclass. Opportunities for digital excellence with a lit...MuseumNext 2014: Masterclass. Opportunities for digital excellence with a lit...
MuseumNext 2014: Masterclass. Opportunities for digital excellence with a lit...
 
Cogapp's World Usability Day Slides
Cogapp's World Usability Day SlidesCogapp's World Usability Day Slides
Cogapp's World Usability Day Slides
 
Cogapp Open Studios 2012 - Rethinking Interfaces
Cogapp Open Studios 2012 - Rethinking InterfacesCogapp Open Studios 2012 - Rethinking Interfaces
Cogapp Open Studios 2012 - Rethinking Interfaces
 

Kürzlich hochgeladen

AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 

Kürzlich hochgeladen (20)

AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 

App Publishing for Museums - iPhone, iPad and beyond

  • 1. App Publishing Opportunities for Museums 16th November 2010 Presented by Alex Morrison - alexm@cogapp.com
  • 2. Agenda Introductions Media Technology App Publishing Target Devices and Markets Case Study Cogapp and Digital Publishing Museum Content for Apps Museum Apps and Opportunities Strategy and Tactics Q & A
  • 4. Cogapp Profile Founded 1985 Dedicated digital agency 35 staff UK and US operations 50% of turnover is work for museums
  • 16. 1987 - HyperCard Early 1990s - first consumer CD-ROMs 1995 - web revolution January 9, 2007 - iPhone launches July 10, 2008 - App Store opens (via an update to iTunes) April 3, 2010 - iPad launches October 20, 2010 - App Store features > 300,000 3rd party apps A history of app publishing
  • 17. CD-ROM - the revolution that failed By comparison with books: Cheap to manufacture Media capability - illustrations, video, sound, animation Media capacity - thousands of illustrations at no additional cost But: Many issues around distribution Compatibility Standardisation Consumer confidence
  • 20. Less is more iPhone a computer minus keyboard and file system plus phone iPad an iPhone minus phone
  • 21. Integrated distribution Lightweight purchasing (< 10 secs) Foolproof installation Reliable operation Standard business model [Apple delivers all the above] App publishing - five key differences
  • 23. Apple product range iPhone iPod touch iPad
  • 25. Android vs. iOS iTunes App Store is currently dominant (>95% of the market) Many commentators predict that Android will grow to be number one But app development and publishing for Android is more problematic and less profitable for now RIM, Symbian, Windows Phone and Palm are also rans for now
  • 28. Why is this not a Kindle seminar ? No colour Very limited interactivity Book reader rather than an app player Colour support still a way off
  • 29. iPhone & iPad - Market Size Projections (millions) 2009 2010 2011 2012 2013 iPhone iPod Touch iPad Total Growth 40.0 90.0 126.0 162.0 198.0 24.6 36.9 44.3 53.1 63.8 0.0 12.5 31.2 62.3 124.6 64.6 139.4 201.4 277.4 386.4 170% 44.5% 37.7% 39.3%
  • 30. iPhone & iPad - App Sales iPhone users purchase about five paid apps per year Market for paid apps > 600 million units in 2010 US market is largest need to target US sales Free apps can make money via in-app purchase some of the most profitable apps are free !
  • 31. iPhone vs iPad - Average App Prices iPhone Lifestyle - average price of top 12 in UK store £1.94 iPad Lifestyle - average price of top 12 in UK store £2.67
  • 32. App store economics Price £4.99 VAT £0.87 (at 21%) Apple £1.24 (at 30%) Net £2.89 (58% of sale price) Model is identical for in-app purchases [Advertising supported apps also possible - but not likely to be suitable for museums]
  • 34. Apple product range iPhone iPod touch iPad
  • 35. iPhone & iPad - Screen Formats Dimensions Aspect Ratio Resolution iPhone 3, iTouch iPhone 4 iPad iPad 2 ? Samsung Tab 480 x 320 3:2 (1.5) 163 ppi 960 x 640 3:2 (1.5) 326 ppi 1024 x 768 4:3 (1.3) 132 ppi 2048 x 1536 4:3 (1.3) 264 ppi 1024 x 600 17:10 (1.7) 169 ppi Standard monitor resolution is 72 ppi - higher resolution -> better experience Provide high quality assets in anticipation of increased screen resolution
  • 38. Case Study Client: Major International Illustrated Book Publisher Project: iPad apps based on successful book series Business model: Paid apps plus localisation with co- editions Mutual investment in first product with amortisation over long term and many products Uses Cogapp publishing platform iCav
  • 39. Case Study - Why an app ? Why not an ePub electronic book ? Non-linear content Richly illustrated Interactivity adds great value Taking advantage of features including bookmarks e-mail mapping image zoom printing
  • 40. Case Study - Process Initial Planning User research Wireframes Design Prototypes Design and Style Production Debugging App store wrangling User research and testing crucial Learn where users find value Bring value to the fore Contrast with the book - browse not read Contrast with the web - browse not search Need for design guidelines and interpretation of brand Need for accessibility and usability work and testing
  • 43. Case Study - Teams Publishers Team Steering Committee Digital Publisher Project Manager Content Co-ordinator Content Team inc. Rights Authors, Editors, Illustrators Cogapp Team Steering Committee Producer/Project Manager Tech Lead Tech Team Design Lead Design Team UX Team (user testing & research)
  • 44. Submission is aptly named Variable experience with review/ approval Not possible to be sure of date Submit early and often Reviews and ratings In App purchases App store confidential
  • 47. Cogapp and Digital Publishing Making money for clients from digital publications since 1992 Deep understanding of user needs, technology infrastructure and publishing business processes Our publications have won numerous awards and driven millions of dollars in sales (≈ $20 m)
  • 49. iCav - Cogapp’s mobile publishing system Cross-platform mobile publishing system Targets: iPhone, iPad, Android, Blackberry etc... Produce once, publish many times Data format is standard XML Built to support and integrate with standard publishing processes Common features built in e.g. e-mail, zoom images, hotspots, maps, bookmarks, q.a. tools, in-app purchase Updates improve all publications Model based on decades of digital publishing
  • 50. What we offer Industrial-grade cross-platform technology Aggressive programme of enhancements and upgrades Creative and practical producers Flexible approach to business model including free development in return for royalties and/or recoup Long-term, series-based approach Your organisation makes money while enhancing its reputation and delivering its mission
  • 109. Business Models & Revenue Opportunities Business Models Self-financed production, work for hire Profit share with producer Licence content to third-party Sponsored production - this app made possible by ABC Co. Economics Favour production of series Do not underestimate initial cost of production Good economies on subsequent titles and localisations In-app purchases look like a promising commercial model
  • 110. Thinking about what might work “Readers on the iPad want very little text, lots of images and a small amount of video.” James Tye, CEO at Dennis Publishing
  • 111. Museum App Possibilities Visitors Guide In-gallery wi-fi is transformative Highlights Catalogue Exhibition = Objects + Theme current, past or imaginary exhibition Reference e.g. Timeline, Atlas, Glossary, Course Text Magazine = Articles + rich media + interactivity Puzzles, games and amusements [Use of iPad for delivery of interactive labels?]
  • 112. Outline for a museum app publishing strategy Set expectations Short term - revenue £10s k Long term - revenue £100s k Organise a publishing programme - staff and resources Integrate app publishing in the organisation Maintain standards - aim for a five star rating Experiment and learn Price Format Marketing strategies ?
  • 113. iPhone & iPad App Pricing iPhone iPad Price Phaidon Design Art Authority Tate Gauguin NG Love Art New Yorker no yes £11.99 no yes £5.99 yes yes £1.79 yes yes £1.79 no yes £2.79/issue iPad specific apps can command a premium price
  • 114. Thoughts on marketing App Store restrictions Uniform prices No general offer codes or discounts Use existing channels Website E-mail lists Twitter (with appeal for retweets) Press Media partnerships Tactical price reduction to drive traffic and improve chart position Encourage supporters to provide reviews and ratings Five star ratings and positive reviews make a big difference to sales
  • 115. Thank You. Questions? 16th November 2010

Hinweis der Redaktion

  1. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  2. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  3. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  4. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  5. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  6. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  7. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  8. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  9. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  10. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  11. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  12. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  13. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  14. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  15. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  16. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  17. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  18. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  19. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  20. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  21. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  22. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  23. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  24. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  25. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  26. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  27. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  28. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  29. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  30. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  31. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  32. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  33. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  34. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  35. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  36. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  37. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  38. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  39. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  40. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  41. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  42. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  43. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  44. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  45. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  46. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  47. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  48. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  49. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  50. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  51. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  52. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  53. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  54. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  55. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  56. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  57. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  58. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  59. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  60. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  61. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  62. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  63. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  64. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  65. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  66. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  67. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)
  68. Long standing relationships National Gallery since 1988 (twenty years) NGA since 1993 (fifteen years) NPG since 1998 (ten years) MoMA since 2003 (five years)