"Engage and retain users in the mobile world" by Matteo Bonifazi
App stores are growing day by day and millions of apps have been downloaded by users every day. Crafting an awesome mobile app does not mean having a great success in the market. It becomes crucial for app success to make your app engaging so that users who have installed actually use it. With this talk, we are diving into several techniques, like App Indexing and App Invites, that help make the mobile app a more useful and embedded part of the user's experience.
12. User acquisition
How people become aware about an app?
32% family, friends and collegues
13% TV
17% search engines 14% company website
24% app store
stats from https://think.storage.googleapis.com/docs/mobile-app-marketing-insights.pdf
14. App Invites
App Invites from Google
● App content sharing
● Personalized onboarding flows
● Compatible for both Android & iOS
● Sharing & installation stats are fully
integrated with Google Analytics
28. App usage
26% of installed
smartphone apps are
used daily.
1 in 4 apps are never
used.
Most installed apps are not used often
29. App usage
38% of app users are likely to download an
app when it’s required to complete a
purchase, half of which would uninstall it after
purchase is complete.
Consumers often abandon apps
immediately after a download.
43. Thanks!
ROME 18-19 MARCH 2016
+Matteo Bonifazi - @mbonifazi
matteobonifazi[at]gmail[dot]com
http://androidinsettegiorni.wordpress.com
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