SlideShare a Scribd company logo
1 of 27
Download to read offline
Death by a thousand paper cuts
Alexandra Leisse
AMSTERDAM 16 - 17 MAY 2017
D E A T H B Y 

A T H O U S A N D PA P E R C U T S
User Experience and Complexity
Alexandra Leisse

Ardoq – governance and compliance for the data-driven enterprise

twitter.com/troubalex
T H E C H A L L E N G E W I T H C O M P L E X I T Y
– complex products overwhelm us
– we feel helpless and stupid when we don’t know how to use
something
– we feel out of control and exposed
– we become increasingly frustrated
Paradoxically, 

all of us do
complex things 

all the time.
— Don Norman
“Complex things will require complexity.

It is the job of the designer to manage that
complexity with skill and grace.”
T H E O T H E R C H A L L E N G E
– there are many moving pieces in any product organisation
– there is tension between different priorities, perspectives, and needs
– we meet a wide range of interests, skills and skill-levels
– we have to do lots of mediocre things
– this is all ridiculously difficult
H O W D O E S C O M P L E X I T Y I N C R E A S E ?
– quick fixes
– changes in design thinking or principles
– partly-done functionality
– features that outgrow their initial design
– functionality that is added after a customer request
– features that are developed bottom-up and/or in isolation
– Jon Bolt
“If we begin to discuss scope as complexity, instead
of flexibility, it changes the conversation as it
reinforces there’s a correlation between the two.
Indeed, they’re really the same thing. Complexity
is scope.”
Lessons learned
P R O D U C T V I S I O N
– do you know which problem you are solving for whom?
– does everyone agree and confidently understand the problem?
– are you trying to solve everything for everybody?
– have you checked your assumptions?
P R O D U C T D E V E L O P M E N T
– map your hypotheses and known unknowns
– always start from the user need and the business need
– carefully define the problem before you think about solutions
–Paul Adams
“We do it because a solution can only be
as good as your understanding of the
problem you’re addressing. This is non-
controversial.”
P R I O R I T I S A T I O N
– make tough decisions: not everything is equally important
– remove, remove, remove
– move everything else out of the way
– don't get hung up on all the rare cases
P R O G R E S S I V E D I S C L O S U R E
Progressive disclosure is an interaction design technique
often used in human computer interaction 

to help maintain the focus of a user's attention 

by reducing clutter, confusion, and cognitive workload.
This improves usability by presenting only the minimum
data required for the task at hand.
C O N S I S T E N C Y & C O N T E X T
– make sure everything that looks the same behaves in the same way,
and vice versa
– consider the whole flow or user journey
– Jason Fried
“What’s the most ignored paradox in
software development?
Every time you add something you take
something away.”
It all boils down 

to discipline
Tools that work
U S E R J O U R N E Y M A P S
https://www.flickr.com/photos/thinkpublic/4149894841
U S E R S T O R Y M A P S
https://www.flickr.com/photos/49942291@N06/6271934371
O P P O R T U N I T Y S T A T E M E N T S
https://www.slideshare.net/LaneHalley/opportunity-statement-and-persona-4x4-worksheets
P A T T E R N L I B R A R I E S
http://www.bbc.co.uk/gel
D E S I G N S T U D I O
https://upload.wikimedia.org/wikipedia/commons/7/75/Cute_grey_kitten.jpg
J O B S T O B E D O N E F R A M E W O R K
https://www.flickr.com/photos/kurmanphotos/11741214266
Thank you ✨
Tweet at me! twitter.com/troubalex
S O U R C E S
– http://www.jnd.org/dn.mss/why_is_37signals_so_1.html
– https://signalvnoise.com/posts/2917-flashback-every-time-you-add-something-you-
take-something-away
– http://boxesandarrows.com/complexity-and-user-experience/
– https://blog.intercom.com/great-product-managers-dont-spend-time-on-solutions/

More Related Content

What's hot

Flat Classroom Project
Flat Classroom ProjectFlat Classroom Project
Flat Classroom Project
12nms
 

What's hot (11)

How Technology is Changing the Future of Learning
How Technology is Changing the Future of LearningHow Technology is Changing the Future of Learning
How Technology is Changing the Future of Learning
 
HOW THE LARGEST HUMAN RIGHTS ORGANIZATION IN THE WORLD USES DESIGN SYSTEMS TO...
HOW THE LARGEST HUMAN RIGHTS ORGANIZATION IN THE WORLD USES DESIGN SYSTEMS TO...HOW THE LARGEST HUMAN RIGHTS ORGANIZATION IN THE WORLD USES DESIGN SYSTEMS TO...
HOW THE LARGEST HUMAN RIGHTS ORGANIZATION IN THE WORLD USES DESIGN SYSTEMS TO...
 
We Love Change? Change is Scary!
We Love Change? Change is Scary!We Love Change? Change is Scary!
We Love Change? Change is Scary!
 
37 signals book - remote
37 signals book - remote37 signals book - remote
37 signals book - remote
 
Flat Classroom Project
Flat Classroom ProjectFlat Classroom Project
Flat Classroom Project
 
Nok Final Presentation
Nok Final PresentationNok Final Presentation
Nok Final Presentation
 
The Death of the PC
The Death of the PCThe Death of the PC
The Death of the PC
 
CanUX16 - Blurred Lines - Considering Physicality in Digital Design
CanUX16 - Blurred Lines - Considering Physicality in Digital DesignCanUX16 - Blurred Lines - Considering Physicality in Digital Design
CanUX16 - Blurred Lines - Considering Physicality in Digital Design
 
From barrier-free to delightful
From barrier-free to delightfulFrom barrier-free to delightful
From barrier-free to delightful
 
SpaceX Software Engineer Career Advice
SpaceX Software Engineer Career AdviceSpaceX Software Engineer Career Advice
SpaceX Software Engineer Career Advice
 
Product Innovation is a Habit
Product Innovation is a HabitProduct Innovation is a Habit
Product Innovation is a Habit
 

Similar to Death by a thousand paper cuts — Alexandra Leisse - Codemotion Amsterdam 2017

Web Design Core Concepts
Web Design Core ConceptsWeb Design Core Concepts
Web Design Core Concepts
Don Stanley
 

Similar to Death by a thousand paper cuts — Alexandra Leisse - Codemotion Amsterdam 2017 (20)

Hacking UX: Product Design Thinking for Techies
Hacking UX: Product Design Thinking for TechiesHacking UX: Product Design Thinking for Techies
Hacking UX: Product Design Thinking for Techies
 
How to Build a Prototype Workflow for Product/Market Fit
How to Build a Prototype Workflow for Product/Market FitHow to Build a Prototype Workflow for Product/Market Fit
How to Build a Prototype Workflow for Product/Market Fit
 
HCI Basics
HCI BasicsHCI Basics
HCI Basics
 
Touchpoint 2012 Symposium on Interaction Design: Notes
Touchpoint 2012 Symposium on Interaction Design: NotesTouchpoint 2012 Symposium on Interaction Design: Notes
Touchpoint 2012 Symposium on Interaction Design: Notes
 
Designing for mobile. A UX perspective for developers
Designing for mobile. A UX perspective for developersDesigning for mobile. A UX perspective for developers
Designing for mobile. A UX perspective for developers
 
Building connected cultures. Why, what & how.
Building connected cultures. Why, what & how.Building connected cultures. Why, what & how.
Building connected cultures. Why, what & how.
 
What is UX Design?
What is UX Design?What is UX Design?
What is UX Design?
 
Intro to Mobile UX
Intro to Mobile UXIntro to Mobile UX
Intro to Mobile UX
 
Designing for Mobile
Designing for MobileDesigning for Mobile
Designing for Mobile
 
Inclusivedesign101
Inclusivedesign101Inclusivedesign101
Inclusivedesign101
 
Owning the Interaction in Dynamic Environments
Owning the Interaction in Dynamic EnvironmentsOwning the Interaction in Dynamic Environments
Owning the Interaction in Dynamic Environments
 
Owning the Interaction in Dynamic Environments
Owning the Interaction in Dynamic EnvironmentsOwning the Interaction in Dynamic Environments
Owning the Interaction in Dynamic Environments
 
Intersection18: Meta & Meet: The Core of your Digital and Physical Workplace ...
Intersection18: Meta & Meet: The Core of your Digital and Physical Workplace ...Intersection18: Meta & Meet: The Core of your Digital and Physical Workplace ...
Intersection18: Meta & Meet: The Core of your Digital and Physical Workplace ...
 
IXDA_2009
IXDA_2009IXDA_2009
IXDA_2009
 
Web Design Core Concepts
Web Design Core ConceptsWeb Design Core Concepts
Web Design Core Concepts
 
Critique, don't Complain - Talk by Andrew Harder
Critique, don't Complain - Talk by Andrew HarderCritique, don't Complain - Talk by Andrew Harder
Critique, don't Complain - Talk by Andrew Harder
 
Usable Design Systems with Marti Gold
Usable Design Systems with Marti GoldUsable Design Systems with Marti Gold
Usable Design Systems with Marti Gold
 
Troubleshooting Yer Busted-Ass Design Process
Troubleshooting Yer Busted-Ass Design ProcessTroubleshooting Yer Busted-Ass Design Process
Troubleshooting Yer Busted-Ass Design Process
 
Pausefest: Solve your own damn problem
Pausefest: Solve your own damn problemPausefest: Solve your own damn problem
Pausefest: Solve your own damn problem
 
CSUN Inclusive Design Changes Perspective
CSUN Inclusive Design Changes PerspectiveCSUN Inclusive Design Changes Perspective
CSUN Inclusive Design Changes Perspective
 

More from Codemotion

More from Codemotion (20)

Fuzz-testing: A hacker's approach to making your code more secure | Pascal Ze...
Fuzz-testing: A hacker's approach to making your code more secure | Pascal Ze...Fuzz-testing: A hacker's approach to making your code more secure | Pascal Ze...
Fuzz-testing: A hacker's approach to making your code more secure | Pascal Ze...
 
Pompili - From hero to_zero: The FatalNoise neverending story
Pompili - From hero to_zero: The FatalNoise neverending storyPompili - From hero to_zero: The FatalNoise neverending story
Pompili - From hero to_zero: The FatalNoise neverending story
 
Pastore - Commodore 65 - La storia
Pastore - Commodore 65 - La storiaPastore - Commodore 65 - La storia
Pastore - Commodore 65 - La storia
 
Pennisi - Essere Richard Altwasser
Pennisi - Essere Richard AltwasserPennisi - Essere Richard Altwasser
Pennisi - Essere Richard Altwasser
 
Michel Schudel - Let's build a blockchain... in 40 minutes! - Codemotion Amst...
Michel Schudel - Let's build a blockchain... in 40 minutes! - Codemotion Amst...Michel Schudel - Let's build a blockchain... in 40 minutes! - Codemotion Amst...
Michel Schudel - Let's build a blockchain... in 40 minutes! - Codemotion Amst...
 
Richard Süselbeck - Building your own ride share app - Codemotion Amsterdam 2019
Richard Süselbeck - Building your own ride share app - Codemotion Amsterdam 2019Richard Süselbeck - Building your own ride share app - Codemotion Amsterdam 2019
Richard Süselbeck - Building your own ride share app - Codemotion Amsterdam 2019
 
Eward Driehuis - What we learned from 20.000 attacks - Codemotion Amsterdam 2019
Eward Driehuis - What we learned from 20.000 attacks - Codemotion Amsterdam 2019Eward Driehuis - What we learned from 20.000 attacks - Codemotion Amsterdam 2019
Eward Driehuis - What we learned from 20.000 attacks - Codemotion Amsterdam 2019
 
Francesco Baldassarri - Deliver Data at Scale - Codemotion Amsterdam 2019 -
Francesco Baldassarri  - Deliver Data at Scale - Codemotion Amsterdam 2019 - Francesco Baldassarri  - Deliver Data at Scale - Codemotion Amsterdam 2019 -
Francesco Baldassarri - Deliver Data at Scale - Codemotion Amsterdam 2019 -
 
Martin Förtsch, Thomas Endres - Stereoscopic Style Transfer AI - Codemotion A...
Martin Förtsch, Thomas Endres - Stereoscopic Style Transfer AI - Codemotion A...Martin Förtsch, Thomas Endres - Stereoscopic Style Transfer AI - Codemotion A...
Martin Förtsch, Thomas Endres - Stereoscopic Style Transfer AI - Codemotion A...
 
Melanie Rieback, Klaus Kursawe - Blockchain Security: Melting the "Silver Bul...
Melanie Rieback, Klaus Kursawe - Blockchain Security: Melting the "Silver Bul...Melanie Rieback, Klaus Kursawe - Blockchain Security: Melting the "Silver Bul...
Melanie Rieback, Klaus Kursawe - Blockchain Security: Melting the "Silver Bul...
 
Angelo van der Sijpt - How well do you know your network stack? - Codemotion ...
Angelo van der Sijpt - How well do you know your network stack? - Codemotion ...Angelo van der Sijpt - How well do you know your network stack? - Codemotion ...
Angelo van der Sijpt - How well do you know your network stack? - Codemotion ...
 
Lars Wolff - Performance Testing for DevOps in the Cloud - Codemotion Amsterd...
Lars Wolff - Performance Testing for DevOps in the Cloud - Codemotion Amsterd...Lars Wolff - Performance Testing for DevOps in the Cloud - Codemotion Amsterd...
Lars Wolff - Performance Testing for DevOps in the Cloud - Codemotion Amsterd...
 
Sascha Wolter - Conversational AI Demystified - Codemotion Amsterdam 2019
Sascha Wolter - Conversational AI Demystified - Codemotion Amsterdam 2019Sascha Wolter - Conversational AI Demystified - Codemotion Amsterdam 2019
Sascha Wolter - Conversational AI Demystified - Codemotion Amsterdam 2019
 
Michele Tonutti - Scaling is caring - Codemotion Amsterdam 2019
Michele Tonutti - Scaling is caring - Codemotion Amsterdam 2019Michele Tonutti - Scaling is caring - Codemotion Amsterdam 2019
Michele Tonutti - Scaling is caring - Codemotion Amsterdam 2019
 
Pat Hermens - From 100 to 1,000+ deployments a day - Codemotion Amsterdam 2019
Pat Hermens - From 100 to 1,000+ deployments a day - Codemotion Amsterdam 2019Pat Hermens - From 100 to 1,000+ deployments a day - Codemotion Amsterdam 2019
Pat Hermens - From 100 to 1,000+ deployments a day - Codemotion Amsterdam 2019
 
James Birnie - Using Many Worlds of Compute Power with Quantum - Codemotion A...
James Birnie - Using Many Worlds of Compute Power with Quantum - Codemotion A...James Birnie - Using Many Worlds of Compute Power with Quantum - Codemotion A...
James Birnie - Using Many Worlds of Compute Power with Quantum - Codemotion A...
 
Don Goodman-Wilson - Chinese food, motor scooters, and open source developmen...
Don Goodman-Wilson - Chinese food, motor scooters, and open source developmen...Don Goodman-Wilson - Chinese food, motor scooters, and open source developmen...
Don Goodman-Wilson - Chinese food, motor scooters, and open source developmen...
 
Pieter Omvlee - The story behind Sketch - Codemotion Amsterdam 2019
Pieter Omvlee - The story behind Sketch - Codemotion Amsterdam 2019Pieter Omvlee - The story behind Sketch - Codemotion Amsterdam 2019
Pieter Omvlee - The story behind Sketch - Codemotion Amsterdam 2019
 
Dave Farley - Taking Back “Software Engineering” - Codemotion Amsterdam 2019
Dave Farley - Taking Back “Software Engineering” - Codemotion Amsterdam 2019Dave Farley - Taking Back “Software Engineering” - Codemotion Amsterdam 2019
Dave Farley - Taking Back “Software Engineering” - Codemotion Amsterdam 2019
 
Joshua Hoffman - Should the CTO be Coding? - Codemotion Amsterdam 2019
Joshua Hoffman - Should the CTO be Coding? - Codemotion Amsterdam 2019Joshua Hoffman - Should the CTO be Coding? - Codemotion Amsterdam 2019
Joshua Hoffman - Should the CTO be Coding? - Codemotion Amsterdam 2019
 

Recently uploaded

Breaking Down the Flutterwave Scandal What You Need to Know.pdf
Breaking Down the Flutterwave Scandal What You Need to Know.pdfBreaking Down the Flutterwave Scandal What You Need to Know.pdf
Breaking Down the Flutterwave Scandal What You Need to Know.pdf
UK Journal
 
Structuring Teams and Portfolios for Success
Structuring Teams and Portfolios for SuccessStructuring Teams and Portfolios for Success
Structuring Teams and Portfolios for Success
UXDXConf
 

Recently uploaded (20)

Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
 
BT & Neo4j _ How Knowledge Graphs help BT deliver Digital Transformation.pptx
BT & Neo4j _ How Knowledge Graphs help BT deliver Digital Transformation.pptxBT & Neo4j _ How Knowledge Graphs help BT deliver Digital Transformation.pptx
BT & Neo4j _ How Knowledge Graphs help BT deliver Digital Transformation.pptx
 
Breaking Down the Flutterwave Scandal What You Need to Know.pdf
Breaking Down the Flutterwave Scandal What You Need to Know.pdfBreaking Down the Flutterwave Scandal What You Need to Know.pdf
Breaking Down the Flutterwave Scandal What You Need to Know.pdf
 
What's New in Teams Calling, Meetings and Devices April 2024
What's New in Teams Calling, Meetings and Devices April 2024What's New in Teams Calling, Meetings and Devices April 2024
What's New in Teams Calling, Meetings and Devices April 2024
 
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdfIntroduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
 
ERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage IntacctERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage Intacct
 
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
 
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdfHow Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
 
Easier, Faster, and More Powerful – Notes Document Properties Reimagined
Easier, Faster, and More Powerful – Notes Document Properties ReimaginedEasier, Faster, and More Powerful – Notes Document Properties Reimagined
Easier, Faster, and More Powerful – Notes Document Properties Reimagined
 
A Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System StrategyA Business-Centric Approach to Design System Strategy
A Business-Centric Approach to Design System Strategy
 
Oauth 2.0 Introduction and Flows with MuleSoft
Oauth 2.0 Introduction and Flows with MuleSoftOauth 2.0 Introduction and Flows with MuleSoft
Oauth 2.0 Introduction and Flows with MuleSoft
 
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdfWhere to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
 
Microsoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - QuestionnaireMicrosoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - Questionnaire
 
Structuring Teams and Portfolios for Success
Structuring Teams and Portfolios for SuccessStructuring Teams and Portfolios for Success
Structuring Teams and Portfolios for Success
 
Intro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджераIntro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджера
 
How we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdfHow we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdf
 
TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024
 
Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024
 
Working together SRE & Platform Engineering
Working together SRE & Platform EngineeringWorking together SRE & Platform Engineering
Working together SRE & Platform Engineering
 
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
 

Death by a thousand paper cuts — Alexandra Leisse - Codemotion Amsterdam 2017

  • 1. Death by a thousand paper cuts Alexandra Leisse AMSTERDAM 16 - 17 MAY 2017
  • 2. D E A T H B Y 
 A T H O U S A N D PA P E R C U T S User Experience and Complexity Alexandra Leisse
 Ardoq – governance and compliance for the data-driven enterprise
 twitter.com/troubalex
  • 3.
  • 4. T H E C H A L L E N G E W I T H C O M P L E X I T Y – complex products overwhelm us – we feel helpless and stupid when we don’t know how to use something – we feel out of control and exposed – we become increasingly frustrated
  • 5. Paradoxically, 
 all of us do complex things 
 all the time.
  • 6. — Don Norman “Complex things will require complexity.
 It is the job of the designer to manage that complexity with skill and grace.”
  • 7. T H E O T H E R C H A L L E N G E – there are many moving pieces in any product organisation – there is tension between different priorities, perspectives, and needs – we meet a wide range of interests, skills and skill-levels – we have to do lots of mediocre things – this is all ridiculously difficult
  • 8. H O W D O E S C O M P L E X I T Y I N C R E A S E ? – quick fixes – changes in design thinking or principles – partly-done functionality – features that outgrow their initial design – functionality that is added after a customer request – features that are developed bottom-up and/or in isolation
  • 9. – Jon Bolt “If we begin to discuss scope as complexity, instead of flexibility, it changes the conversation as it reinforces there’s a correlation between the two. Indeed, they’re really the same thing. Complexity is scope.”
  • 11. P R O D U C T V I S I O N – do you know which problem you are solving for whom? – does everyone agree and confidently understand the problem? – are you trying to solve everything for everybody? – have you checked your assumptions?
  • 12. P R O D U C T D E V E L O P M E N T – map your hypotheses and known unknowns – always start from the user need and the business need – carefully define the problem before you think about solutions
  • 13. –Paul Adams “We do it because a solution can only be as good as your understanding of the problem you’re addressing. This is non- controversial.”
  • 14. P R I O R I T I S A T I O N – make tough decisions: not everything is equally important – remove, remove, remove – move everything else out of the way – don't get hung up on all the rare cases
  • 15. P R O G R E S S I V E D I S C L O S U R E Progressive disclosure is an interaction design technique often used in human computer interaction 
 to help maintain the focus of a user's attention 
 by reducing clutter, confusion, and cognitive workload. This improves usability by presenting only the minimum data required for the task at hand.
  • 16. C O N S I S T E N C Y & C O N T E X T – make sure everything that looks the same behaves in the same way, and vice versa – consider the whole flow or user journey
  • 17. – Jason Fried “What’s the most ignored paradox in software development? Every time you add something you take something away.”
  • 18. It all boils down 
 to discipline
  • 20. U S E R J O U R N E Y M A P S https://www.flickr.com/photos/thinkpublic/4149894841
  • 21. U S E R S T O R Y M A P S https://www.flickr.com/photos/49942291@N06/6271934371
  • 22. O P P O R T U N I T Y S T A T E M E N T S https://www.slideshare.net/LaneHalley/opportunity-statement-and-persona-4x4-worksheets
  • 23. P A T T E R N L I B R A R I E S http://www.bbc.co.uk/gel
  • 24. D E S I G N S T U D I O https://upload.wikimedia.org/wikipedia/commons/7/75/Cute_grey_kitten.jpg
  • 25. J O B S T O B E D O N E F R A M E W O R K https://www.flickr.com/photos/kurmanphotos/11741214266
  • 26. Thank you ✨ Tweet at me! twitter.com/troubalex
  • 27. S O U R C E S – http://www.jnd.org/dn.mss/why_is_37signals_so_1.html – https://signalvnoise.com/posts/2917-flashback-every-time-you-add-something-you- take-something-away – http://boxesandarrows.com/complexity-and-user-experience/ – https://blog.intercom.com/great-product-managers-dont-spend-time-on-solutions/