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MANAGING RISK & COGNITIVE BIAS TO ENABLE INNOVATION

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Cognitive bias and risk management are vital understandings to high performance teams in medicine. My extreme sports seem like extreme risk to many people but I have survived 20 years in these disciplines following risk management strategies learned in critical care medical environments. I am interested in the role cognitive biases play in every day and critical decision pathways. In particular I am interested in the Affect Heuristic. My talk borrows from my extreme sport and critical care experience to highlight the role that fear plays in every decision we make and how we can lessen the emotional bias of the Affect Heuristic. It will be a fun and visually spectacular presentation.

Veröffentlicht in: Gesundheitswesen
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MANAGING RISK & COGNITIVE BIAS TO ENABLE INNOVATION

  1. 1. DR. GLENN SINGLE
  2. 2. DR. GLENN SINGLE
  3. 3. What are Cognitive Biases?
  4. 4. Brain Fitness DECREASING THE IMPACT OF THE 
 AFFECT HEURISTIC ON OUR DECISION MAKING…
  5. 5. Perception Vs Reality
  6. 6. Prefrontal Cortex - the centre of logic & reason but only 4% of the brain’s real estate
  7. 7. GUNS, car crash and Terrorists
  8. 8. US statistics 2009 NUMBER OF DEATHS BY CATEGORY US Deaths from terrorists, firearms and road accidents in 2009. Combined budget to deal with 3 Problems: $US658 Billion
  9. 9. SPEND WHEN YOU ALLOCATE EACH LIFE THE SAME VALUE (in USD Billions) Proportional Distribution when each life given same value ($USBillions)
  10. 10. ACTUAL SPEND War on Terror $US657Billion Gun Education Programs $150million Traffic Death Prevention Programs $US850million 657 on Terrorist Deaths
  11. 11. Breath Control
  12. 12. General Cognitive Debiasing Techniques Increase Accountability Elicit non-biased Feedback Standardise Decision Process Improve 
 Fact 
 PresentationSimple 
 not 
 complex Optimise Environment Awareness Involement In Decisions Slow down 
 Reasoning Change Incentiv Nudge
 not 
 Confront
  13. 13. Specific Cognitive Debiasing Techniques Debiasing Decision theory Evolutionary psychology Neuroscience Metacognition Neuro- economics Behavioural economics Game theory Cognitive psychology Human reliability 
 engineering. Machine learning Software 
 Engineering
  14. 14. DR. GLENN SINGLE
  15. 15. FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF YEARS
  16. 16. A plastic cricket bat and ball cost $1.10 in total. The bat costs $1 more than the ball. How much does the ball cost?
  17. 17. Cricket Bat: $1.05 Cricket Ball: $0.05 Total: $1.10

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