SlideShare ist ein Scribd-Unternehmen logo
1 von 35
Downloaden Sie, um offline zu lesen
Top 10 Digital Trends 2011,[object Object]
#1,[object Object],Analytics,[object Object]
What is Analytics?,[object Object],[object Object]
 Unlike traditional marketing, analysing online visitor usage and behaviour data creates instant strategic insights to increase traffic, data capture and sales. E.g. Which sources convert best?
 80% of companies are using Google Analytics, 61% think their configuration is incorrect,[object Object]
Analytics Self-Assessment,[object Object],Source: Google,[object Object]
#2,[object Object],User Experience ,[object Object]
What is User Experience?,[object Object],[object Object]
Slow website download speeds are now being penalised by Google and reducing rankings
 Both humans and search bots are website users and catering for them is essential to your online success,[object Object]
#3,[object Object],Conversion Rate Optimisation ,[object Object]
What is Conversion Rate Optimisation?,[object Object],[object Object]
 Use industry benchmarking to find out how your site compares,[object Object]
#4,[object Object],Search Engine Optimisation ,[object Object]
What is Search Engine Optimisation?,[object Object],[object Object]
 9/10 marketers find SEO increases sales
 Multi-million budgets from Pay Per Click are now being invested in SEO for long term ROISource: eConsultancy 2010,[object Object]
Case Study – Gopak,[object Object],Gopak operates an e-commerce website selling folding tables. ,[object Object],The website moved from rank 8 to position 1 on Google UK  for ‘folding tables’, their top revenue generating key phrase.,[object Object],Monthly revenue of the site from natural search doubled in 6 months as a result of the SEO campaign. ,[object Object],Source: Gopak,[object Object]
Linkbuilding,[object Object],#5,[object Object]
What is Linkbuilding?,[object Object],[object Object]
 Increasing the number of back-links from 3rd party websites improves a website’s online reputation and subsequent natural search engine ranking
 Onsite SEO is no longer enough, the most competitive keyword battles are fought on the external link front,[object Object]
#6,[object Object]
What is Social Media?,[object Object],[object Object]
 Engage directly with customers and increase brand awareness
 Use social media for customer service, recruitment, marketing, PR and research. It is time intensive but a fraction of the cost of traditional approaches (for example you can pay a recruitment consultant 20% of salary or engage online and your new employees come to you!),[object Object]
#7,[object Object],Email (is not dead),[object Object]
What is Email Marketing?,[object Object],[object Object]
 It goes hand in hand with social media
 Offer your email subscribers something unique to increase data capture, referrals and sales ,[object Object]
#8,[object Object],BrandedContent,[object Object]
What is Branded Content?,[object Object],[object Object]
 Valuable story content can be integrated across PR, event, website, viral, email, SEO, PPC, DM and social media campaigns to deliver even higher returns on investment
 Creative content engages your audience and communicates your brand simultaneously increasing awareness, reputation, traffic, interactions, links, referrals, leads and sales,[object Object]
#9,[object Object]

Weitere ähnliche Inhalte

Was ist angesagt?

The digital-evolution-in-marketing-apurva chamaria
The digital-evolution-in-marketing-apurva chamariaThe digital-evolution-in-marketing-apurva chamaria
The digital-evolution-in-marketing-apurva chamariaApurva Chamaria
 
Michael Trapani - How to Prepare for The Very Strange Future of Mobile
Michael Trapani - How to Prepare for The Very Strange Future of MobileMichael Trapani - How to Prepare for The Very Strange Future of Mobile
Michael Trapani - How to Prepare for The Very Strange Future of MobileJulia Grosman
 
What's Next: The World of Fake News
What's Next: The World of Fake NewsWhat's Next: The World of Fake News
What's Next: The World of Fake NewsOgilvy Consulting
 
App Lifecycle Engagement
App Lifecycle EngagementApp Lifecycle Engagement
App Lifecycle EngagementLocalytics
 
Greenlight digital marketing - when the digital cookie crumbles
Greenlight digital marketing - when the digital cookie crumblesGreenlight digital marketing - when the digital cookie crumbles
Greenlight digital marketing - when the digital cookie crumblesGreenlight Digital
 
Greenlight's Retail Banking Sector Report, May 2013, Issue 16
Greenlight's Retail Banking Sector Report, May 2013, Issue 16Greenlight's Retail Banking Sector Report, May 2013, Issue 16
Greenlight's Retail Banking Sector Report, May 2013, Issue 16Greenlight Digital
 
Digital Marketing Megatrends - Breaking Taboos and Norms
Digital Marketing Megatrends - Breaking Taboos and NormsDigital Marketing Megatrends - Breaking Taboos and Norms
Digital Marketing Megatrends - Breaking Taboos and NormsGeorgiana Ghiciuc
 
{Case Study} Influence-Driven Content Marketing
{Case Study} Influence-Driven Content Marketing{Case Study} Influence-Driven Content Marketing
{Case Study} Influence-Driven Content MarketingAppinions
 
Glossy Forum: Age of E-Commerce | Attentive
Glossy Forum: Age of E-Commerce | AttentiveGlossy Forum: Age of E-Commerce | Attentive
Glossy Forum: Age of E-Commerce | AttentiveDigiday
 
What's Next for Social Listening
What's Next for Social ListeningWhat's Next for Social Listening
What's Next for Social ListeningOgilvy Consulting
 
B2B digital marketing. The new communications landscape
B2B digital marketing. The new communications landscapeB2B digital marketing. The new communications landscape
B2B digital marketing. The new communications landscapefifthring
 
Are you getting quality reports from your marketing agency?
Are you getting quality reports from your marketing agency?Are you getting quality reports from your marketing agency?
Are you getting quality reports from your marketing agency?Amber Williamson
 
Marketing Trends
Marketing TrendsMarketing Trends
Marketing TrendsChris Doane
 
Digital marketing trends in 2018
Digital marketing trends in 2018Digital marketing trends in 2018
Digital marketing trends in 2018Vivek Loganathan
 
Marketing fact vs Marketing fantasy
Marketing fact vs Marketing fantasyMarketing fact vs Marketing fantasy
Marketing fact vs Marketing fantasyHubSpot
 
CMO Guide to Digital Engagement
CMO Guide to Digital EngagementCMO Guide to Digital Engagement
CMO Guide to Digital Engagementadigaskell
 
The Marketing Mix - Is Google God?
The Marketing Mix - Is Google God?The Marketing Mix - Is Google God?
The Marketing Mix - Is Google God?Big Wave Media
 
10 Types of Digital Marketing
10 Types of Digital Marketing10 Types of Digital Marketing
10 Types of Digital MarketingFil Sullivan
 
Building Influence in 2019
Building Influence in 2019Building Influence in 2019
Building Influence in 2019Rand Fishkin
 

Was ist angesagt? (20)

The digital-evolution-in-marketing-apurva chamaria
The digital-evolution-in-marketing-apurva chamariaThe digital-evolution-in-marketing-apurva chamaria
The digital-evolution-in-marketing-apurva chamaria
 
Michael Trapani - How to Prepare for The Very Strange Future of Mobile
Michael Trapani - How to Prepare for The Very Strange Future of MobileMichael Trapani - How to Prepare for The Very Strange Future of Mobile
Michael Trapani - How to Prepare for The Very Strange Future of Mobile
 
What's Next: The World of Fake News
What's Next: The World of Fake NewsWhat's Next: The World of Fake News
What's Next: The World of Fake News
 
App Lifecycle Engagement
App Lifecycle EngagementApp Lifecycle Engagement
App Lifecycle Engagement
 
Greenlight digital marketing - when the digital cookie crumbles
Greenlight digital marketing - when the digital cookie crumblesGreenlight digital marketing - when the digital cookie crumbles
Greenlight digital marketing - when the digital cookie crumbles
 
Greenlight's Retail Banking Sector Report, May 2013, Issue 16
Greenlight's Retail Banking Sector Report, May 2013, Issue 16Greenlight's Retail Banking Sector Report, May 2013, Issue 16
Greenlight's Retail Banking Sector Report, May 2013, Issue 16
 
Digital Marketing Megatrends - Breaking Taboos and Norms
Digital Marketing Megatrends - Breaking Taboos and NormsDigital Marketing Megatrends - Breaking Taboos and Norms
Digital Marketing Megatrends - Breaking Taboos and Norms
 
{Case Study} Influence-Driven Content Marketing
{Case Study} Influence-Driven Content Marketing{Case Study} Influence-Driven Content Marketing
{Case Study} Influence-Driven Content Marketing
 
Glossy Forum: Age of E-Commerce | Attentive
Glossy Forum: Age of E-Commerce | AttentiveGlossy Forum: Age of E-Commerce | Attentive
Glossy Forum: Age of E-Commerce | Attentive
 
What's Next for Social Listening
What's Next for Social ListeningWhat's Next for Social Listening
What's Next for Social Listening
 
B2B digital marketing. The new communications landscape
B2B digital marketing. The new communications landscapeB2B digital marketing. The new communications landscape
B2B digital marketing. The new communications landscape
 
Are you getting quality reports from your marketing agency?
Are you getting quality reports from your marketing agency?Are you getting quality reports from your marketing agency?
Are you getting quality reports from your marketing agency?
 
Marketing Trends
Marketing TrendsMarketing Trends
Marketing Trends
 
Digital marketing trends in 2018
Digital marketing trends in 2018Digital marketing trends in 2018
Digital marketing trends in 2018
 
Marketing fact vs Marketing fantasy
Marketing fact vs Marketing fantasyMarketing fact vs Marketing fantasy
Marketing fact vs Marketing fantasy
 
Future of Content | Seattle Interactive 2019
Future of Content | Seattle Interactive 2019Future of Content | Seattle Interactive 2019
Future of Content | Seattle Interactive 2019
 
CMO Guide to Digital Engagement
CMO Guide to Digital EngagementCMO Guide to Digital Engagement
CMO Guide to Digital Engagement
 
The Marketing Mix - Is Google God?
The Marketing Mix - Is Google God?The Marketing Mix - Is Google God?
The Marketing Mix - Is Google God?
 
10 Types of Digital Marketing
10 Types of Digital Marketing10 Types of Digital Marketing
10 Types of Digital Marketing
 
Building Influence in 2019
Building Influence in 2019Building Influence in 2019
Building Influence in 2019
 

Andere mochten auch

Investigating junk mail ppt
Investigating junk mail pptInvestigating junk mail ppt
Investigating junk mail pptjen08
 
Interesting facts about halloween
Interesting facts about halloweenInteresting facts about halloween
Interesting facts about halloweenbfdez
 
Sport marketing final pirates 3 9-11
Sport marketing final pirates 3 9-11Sport marketing final pirates 3 9-11
Sport marketing final pirates 3 9-11JessePoupard
 
Discrimination
DiscriminationDiscrimination
Discriminationmonaayyash
 
Ariba invoice-management (1)
Ariba invoice-management (1)Ariba invoice-management (1)
Ariba invoice-management (1)Nand Singh
 
An c xml_punchout_implementation
An c xml_punchout_implementationAn c xml_punchout_implementation
An c xml_punchout_implementationNand Singh
 
Interesting facts about halloween
Interesting facts about halloweenInteresting facts about halloween
Interesting facts about halloweenbfdez
 

Andere mochten auch (9)

Investigating junk mail ppt
Investigating junk mail pptInvestigating junk mail ppt
Investigating junk mail ppt
 
Interesting facts about halloween
Interesting facts about halloweenInteresting facts about halloween
Interesting facts about halloween
 
Prueba
PruebaPrueba
Prueba
 
Sport marketing final pirates 3 9-11
Sport marketing final pirates 3 9-11Sport marketing final pirates 3 9-11
Sport marketing final pirates 3 9-11
 
Discrimination
DiscriminationDiscrimination
Discrimination
 
Ariba invoice-management (1)
Ariba invoice-management (1)Ariba invoice-management (1)
Ariba invoice-management (1)
 
An c xml_punchout_implementation
An c xml_punchout_implementationAn c xml_punchout_implementation
An c xml_punchout_implementation
 
Interesting facts about halloween
Interesting facts about halloweenInteresting facts about halloween
Interesting facts about halloween
 
Yamuna biodiversity park by sn sharma
Yamuna biodiversity park by sn sharmaYamuna biodiversity park by sn sharma
Yamuna biodiversity park by sn sharma
 

Ähnlich wie Cobbpr top10digitaltrendsfeb2011-110316064131-phpapp01

A4uexpo london retail insights_2010
A4uexpo london retail insights_2010A4uexpo london retail insights_2010
A4uexpo london retail insights_2010auexpo Conference
 
Are you getting quality reports from your marketing agency?
Are you getting quality reports from your marketing agency?Are you getting quality reports from your marketing agency?
Are you getting quality reports from your marketing agency?Digital Willow
 
"Revolutionize Your Direct Marketing With Mobile/Social! 10 Strategies & 26 C...
"Revolutionize Your Direct Marketing With Mobile/Social! 10 Strategies & 26 C..."Revolutionize Your Direct Marketing With Mobile/Social! 10 Strategies & 26 C...
"Revolutionize Your Direct Marketing With Mobile/Social! 10 Strategies & 26 C...Vivastream
 
Revolutionize Your Marketing With Mobile/Social - 10 Strategies & 26 Cases
Revolutionize Your Marketing With Mobile/Social - 10 Strategies & 26 CasesRevolutionize Your Marketing With Mobile/Social - 10 Strategies & 26 Cases
Revolutionize Your Marketing With Mobile/Social - 10 Strategies & 26 CasesYosi Heber
 
DIGITAL MARKETING
DIGITAL MARKETINGDIGITAL MARKETING
DIGITAL MARKETINGDeep Banik
 
Understanding the Marketing Mix for Growth
Understanding the Marketing Mix for GrowthUnderstanding the Marketing Mix for Growth
Understanding the Marketing Mix for GrowthDawn Yankeelov
 
Epiphany Summer Conference 2016
Epiphany Summer Conference 2016 Epiphany Summer Conference 2016
Epiphany Summer Conference 2016 Epiphany
 
Epiphany Summer Conference 2016 London
Epiphany Summer Conference 2016 LondonEpiphany Summer Conference 2016 London
Epiphany Summer Conference 2016 LondonEpiphany
 
Roi On Social Media
Roi On Social MediaRoi On Social Media
Roi On Social MediaJay Deragon
 
Customer Retention: Learn Critical Factors for Maintaining Online Commerce Su...
Customer Retention: Learn Critical Factors for Maintaining Online Commerce Su...Customer Retention: Learn Critical Factors for Maintaining Online Commerce Su...
Customer Retention: Learn Critical Factors for Maintaining Online Commerce Su...Dawn Yankeelov
 
GNB Investment Nov FINAL
GNB Investment Nov FINALGNB Investment Nov FINAL
GNB Investment Nov FINALGuy Insull
 
Creating a Winning Digital Stategy
Creating a Winning Digital Stategy Creating a Winning Digital Stategy
Creating a Winning Digital Stategy Dave Chaffey
 
iLive 2013 - Dr. Dave Chaffey - Creating a winning digital marketing strategy
iLive 2013 - Dr. Dave Chaffey - Creating a winning digital marketing strategyiLive 2013 - Dr. Dave Chaffey - Creating a winning digital marketing strategy
iLive 2013 - Dr. Dave Chaffey - Creating a winning digital marketing strategyiLive Conference
 
EShare! Viral Peer Sharing Technology
EShare! Viral Peer Sharing TechnologyEShare! Viral Peer Sharing Technology
EShare! Viral Peer Sharing Technologyjasproj
 
Five by Five Social Commerce
Five by Five Social CommerceFive by Five Social Commerce
Five by Five Social Commercefivebyfive
 
Digital Marketing Overview and Fundamentals
Digital Marketing Overview and FundamentalsDigital Marketing Overview and Fundamentals
Digital Marketing Overview and FundamentalsRaviSharma422506
 

Ähnlich wie Cobbpr top10digitaltrendsfeb2011-110316064131-phpapp01 (20)

The new pr 2012
The new pr 2012The new pr 2012
The new pr 2012
 
A4uexpo london retail insights_2010
A4uexpo london retail insights_2010A4uexpo london retail insights_2010
A4uexpo london retail insights_2010
 
DMA præsentationer
DMA præsentationerDMA præsentationer
DMA præsentationer
 
Are you getting quality reports from your marketing agency?
Are you getting quality reports from your marketing agency?Are you getting quality reports from your marketing agency?
Are you getting quality reports from your marketing agency?
 
"Revolutionize Your Direct Marketing With Mobile/Social! 10 Strategies & 26 C...
"Revolutionize Your Direct Marketing With Mobile/Social! 10 Strategies & 26 C..."Revolutionize Your Direct Marketing With Mobile/Social! 10 Strategies & 26 C...
"Revolutionize Your Direct Marketing With Mobile/Social! 10 Strategies & 26 C...
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
Revolutionize Your Marketing With Mobile/Social - 10 Strategies & 26 Cases
Revolutionize Your Marketing With Mobile/Social - 10 Strategies & 26 CasesRevolutionize Your Marketing With Mobile/Social - 10 Strategies & 26 Cases
Revolutionize Your Marketing With Mobile/Social - 10 Strategies & 26 Cases
 
DIGITAL MARKETING
DIGITAL MARKETINGDIGITAL MARKETING
DIGITAL MARKETING
 
Understanding the Marketing Mix for Growth
Understanding the Marketing Mix for GrowthUnderstanding the Marketing Mix for Growth
Understanding the Marketing Mix for Growth
 
Epiphany Summer Conference 2016
Epiphany Summer Conference 2016 Epiphany Summer Conference 2016
Epiphany Summer Conference 2016
 
Epiphany Summer Conference 2016 London
Epiphany Summer Conference 2016 LondonEpiphany Summer Conference 2016 London
Epiphany Summer Conference 2016 London
 
Roi On Social Media
Roi On Social MediaRoi On Social Media
Roi On Social Media
 
Customer Retention: Learn Critical Factors for Maintaining Online Commerce Su...
Customer Retention: Learn Critical Factors for Maintaining Online Commerce Su...Customer Retention: Learn Critical Factors for Maintaining Online Commerce Su...
Customer Retention: Learn Critical Factors for Maintaining Online Commerce Su...
 
GNB Investment Nov FINAL
GNB Investment Nov FINALGNB Investment Nov FINAL
GNB Investment Nov FINAL
 
Platforum Logicav3.0
Platforum Logicav3.0Platforum Logicav3.0
Platforum Logicav3.0
 
Creating a Winning Digital Stategy
Creating a Winning Digital Stategy Creating a Winning Digital Stategy
Creating a Winning Digital Stategy
 
iLive 2013 - Dr. Dave Chaffey - Creating a winning digital marketing strategy
iLive 2013 - Dr. Dave Chaffey - Creating a winning digital marketing strategyiLive 2013 - Dr. Dave Chaffey - Creating a winning digital marketing strategy
iLive 2013 - Dr. Dave Chaffey - Creating a winning digital marketing strategy
 
EShare! Viral Peer Sharing Technology
EShare! Viral Peer Sharing TechnologyEShare! Viral Peer Sharing Technology
EShare! Viral Peer Sharing Technology
 
Five by Five Social Commerce
Five by Five Social CommerceFive by Five Social Commerce
Five by Five Social Commerce
 
Digital Marketing Overview and Fundamentals
Digital Marketing Overview and FundamentalsDigital Marketing Overview and Fundamentals
Digital Marketing Overview and Fundamentals
 

Cobbpr top10digitaltrendsfeb2011-110316064131-phpapp01

  • 1.
  • 2.
  • 3.
  • 4. Unlike traditional marketing, analysing online visitor usage and behaviour data creates instant strategic insights to increase traffic, data capture and sales. E.g. Which sources convert best?
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Slow website download speeds are now being penalised by Google and reducing rankings
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. 9/10 marketers find SEO increases sales
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. Increasing the number of back-links from 3rd party websites improves a website’s online reputation and subsequent natural search engine ranking
  • 22.
  • 23.
  • 24.
  • 25. Engage directly with customers and increase brand awareness
  • 26.
  • 27.
  • 28.
  • 29. It goes hand in hand with social media
  • 30.
  • 31.
  • 32.
  • 33. Valuable story content can be integrated across PR, event, website, viral, email, SEO, PPC, DM and social media campaigns to deliver even higher returns on investment
  • 34.
  • 35.
  • 36.
  • 37. Cost of video production is dramatically less than in the past, making it a much more affordable audience engagement and persuasion tool than ever before
  • 38.
  • 39.
  • 40.
  • 41. They are a ‘hot topic’, be ahead of the curve and take first mover advantage in your industry
  • 42. More children can use a smartphone (19%) than can tie their own shoelaces (9%)*
  • 43.
  • 44.
  • 45.
  • 47.