4. Unlike traditional marketing, analysing online visitor usage and behaviour data creates instant strategic insights to increase traffic, data capture and sales. E.g. Which sources convert best?
33. Valuable story content can be integrated across PR, event, website, viral, email, SEO, PPC, DM and social media campaigns to deliver even higher returns on investment
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37. Cost of video production is dramatically less than in the past, making it a much more affordable audience engagement and persuasion tool than ever before
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41. They are a ‘hot topic’, be ahead of the curve and take first mover advantage in your industry
42. More children can use a smartphone (19%) than can tie their own shoelaces (9%)*