The document provides tips on how to land a job in social media. It discusses using creativity in video applications and web presence to stand out. Examples are provided of successful social media job searches that demonstrated creativity, like creating a Twitter campaign or website to market oneself. The key is to stand out using creativity, communication, connectivity and authenticity. This includes having strong social media profiles, connecting with the right people in the industry, and communicating effectively with a genuine and enthusiastic message.

1. How to Land a Job
in Social Media
Steve Ward
CloudNine Social Media & Digital Talent
Twitter: @CloudNineRec Facebook: facebook.com/cloudninerec
#smlondon

2. Great Video applications…
Laura Tosney desperately wanted to work for 33 Digital…

3. Great Video applications…
…and Gareth Cash, used warm engaging creativity too...

4. More Video applications…
…however this, though creative – is frankly yawn-inducing…

5. Great Web presence
Celine Cavaillerie knew her target job market…

6. Great Story-telling…
Irish Graduate Kyle Walker won many plaudits for his
EmployKyle.com campaign…

7. Create a Twitter Campaign…
@TheLondonJob – Ulrike Schulz

8. You’re still here…?
Thanks – Any questions…?
(notes to follow…)
Steve Ward
CloudNine Social Media & Digital Talent
Twitter: @CloudNineRec Facebook: Facebook.com/CloudNineRec
Presented for #smlondon

9. How to Land a Job in Social Media – speaker’s notes….
What defines a Good Career Search…?
STANDING OUT – RELEVANCE – CREATIVITY – KNOWLEDGE-
COMMUNICATION – EXPERIENCE – SUITABILITY –
CONNECTIVITY – LIKEABILITY – FLEXIBILITY – CAPABILITY –
AUTHENTICITY
What Skills define a Social Media Job…?
MARKETING – COMMUNICATION – WRITING – CONNECTIVITY –
LISTENING – BRAND MESSAGING – SOCIABILITY! –
ENGAGEMENT – CREDIBILITY – CREATIVITY – BIG IDEAS –
AUTHENTICITY – SHARING – ADVOCACY

10. The common denomanators…
CREATIVITY
COMMUNICATION
CONNECTIVITY
AUTHENTICITY
The common challenge…
STANDING OUT
The objective there for the Social Media job search – is STANDING OUT…
…using CREATIVITY, COMMUNICATION, CONNECTIVITY & AUTHENTICITY…

11. HOW…? THE CHALLENGE:
IT’S NOISY, VERY COMPETITIVE, HOW CAN I STAND OUT…?
REALLY CREATIVE CASE STUDIES…
LAURA TOSNEY http://youtu.be/JdSf4lDiNs4
GARETH CASH http://youtu.be/SW-wnaUs59Q
SEAN FRASER - LEGO CV - http://youtu.be/QCJBPHewP9Q – 4 minutes… TOO
SLOW, TOO LONG!
BUILD A SPECIAL WEB-PAGE
Celine Cavaillerie http://www.celineislookingforafashionjob.com/
CREATE A TWITTER CAMPAIGN….
Antonia Harler – blog/connections/advocacy – JOB
Ulrike Schulz - @TheLondonJob – networked/connected/advocacy – JOB
THE MOST CREATIVE EVER…?
www.EmployKyle.com – marketed himself widely across the internet, with a
deadline, companies pitched for his potential talent – and he got 15 offers.
Took a job in New York.

12. SO OK, THAT’S ALL MAYBE BIT FAR FETCHED…
…HOW CAN USE MERE MORTALS STAND OUT.
WELL YOU ARE ALLOWED TO USE A GOOD OLD-FASHIONED CV… !!
…but make it a catalyst to your online profile, as well. Links, Links, Links.
BUT REMEMBER THE COMMON DENOMONATORS BETWEEN A GOOD
SEARCH AND SOCIAL MEDIA ROLES…

14. CREATIVITY
HOW IS YOUR SOCIAL BACKBONE??
BLOG – TWITTER – LINKEDIN – FACEBOOK PROFILES – WEBSITE
WHAT DO THEY SAY? – ARE THEY EFFECTIVE & IS THE MESSAGE LOUD & CLEAR??
CONNECTIVITY
WHO DO YOU NEED TO BE CONNECTED TO??
LISTEN – TALK – READ – CONNECT – ASK – MEET – COFFEES – ADVOCACY
FIND THE INDUSTRY LEADERS – READ THEIR BLOGS – UNDERSTAND THE MARKET –
COMMENT & SHARE
COMMUNICATION
ARE YOU TALKING WITH THE RIGHT PEOPLE EFFECTIVELY?
DON’T BE AFRAID – COMMUNICATE POSITIVELY – BECOME INATELY VISIBLE –
COMMENT & SHARE CONTENT – BE GENEROUS – SHOW EFFORT
APPLY WITH RELEVANCE – FIND MUTUAL GROUND
AUTHENTICITY
BE TRANSPARENT – BE HONEST – BE ENTHUSIASTIC – BE ENERGETIC – BE YOU