Dreamforce 2012 Cloud Alliance Partner Keynote, delivered to the Salesforce.com Consulting Partner community on Sept. 18.

1. Driving Social Transformation
The Cloud Alliance Program

2. Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or
implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-
looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any
statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning
new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality
for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results
and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other
litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating
history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful
customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers.
Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-
Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC
Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available
and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features
that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

3. Thank You to Our Top Sponsors

4. All 300+ Dreamforce 2012 Sponsors
Accenture BiznusSoft ClosedWon Domo GoodData JBara Software Neolane, Inc. Riva The TAS Group
Accounting Seed Biz Performance Solutions Cloud Coach DoubleDutch Good Technology Inc Jitterbit NetDocuments Riverbed Technology Tier1CRM
Acteva Blackberry Cloud Extend - Active Eloqua Google Jobscience Okta Rootstock Timba Software
Act-On Software Blackboard Cloud9 eLoyalty HCL Technologies JPW Consulting OneSource Saber Solutions TinderBox
Acumen Solutions Bloomfire CloudCraze engajer Hire On-Demand K2 Partnering Solutions Orchestrate, LLC sakonent TOA Technologies
Adaptive Planning Blue Jeans Network Cloudingo Enodo Software Hoopla.net Kapow Software Pardot LLC SAVO Totango
Adobe Echosign Bluewolf CloudSense Ltd Enzigma Software HP Kenandy Parse Scribe Software TouchpointCRM
AgilOne BMC Software, Inc. CloudSquads ePrize IBM Kinetic Growth Persistent Systems Selectica TreeHouse Interactive
Alfresco Box Coaching in the Cloud Equifax iContact Kofax, Inc. Pervasive Software ServiceMax Trifecta Technologies
AMC Technology Brainshark, Inc. Cognizant Etherios inContact Kona DataSearch PGi Sesame Software Inc. Trilibis Mobile
Amazon Web Services BrainEngine Comcast Business Class Eventley Indicee Kred for CRM Ping Identity SF Vision Technologies TRUSTe
Angel Bunchball Comity Designs Evolve Apps Influitive KXEN Plantronics ShowUhow Unified
Apex IT Bungee Loyalty Programs Concur ExactTarget Infogain Corporation Lattice Postcode Anywhere Silverline UpSync
Appcelerator CallidusCloud Conduit Exafort, Inc. Informatica Leads360, Inc. ProAlign Silverpop Vana Workforce
Appirio Cameleon Software Conga Experian QAS Infor Leadspace Progress DataDirect SiSense Verbble
Apttus Canon ConnectWise EzData Systems InGenius Learnsmarter PROS Skoodat VerticalResponse
Aria Solutions Capgemini ContactNet FatStax for iPad Ingram Micro, Inc. Less Software PwC Slalom Consulting Vigience
Aria Systems CDW Coveo FinancialForce.com Innoveer Solutions LexisNexis Qlikview Smarsh Vindicia
Arkus CEB Covisint FirstRain InsideSales.com LinkedIn Quosal SpringCM Virtual Hold Technology
Arrowpointe Centerstance CRMFusion Five9, Inc. InsideView LinkPoint360 Qvidian Stantive Technologies VirtuOz
Ascenterp Cetas CronSights Fliptop Insightera LiveOps Rapid Scale Strategies SteelBrick Vocus
Astadia Channelinsight CSC ForeFront Interactive Intelligence M5 Networks Reachable SynapticAP WalkMe
Avalara, Inc. Cincom Cvent Form Assembly Internet Creations Magnet 360 ReachForce Syniverse Wipro Technologies
AXIOM Cinovate CyberU FPX Intrepid Learning Mahindra Satyam ReadyTalk Tableau Software Workday
Backupify CipherCloud DataScout Freshdesk, Inc. Intuit, Inc. Marketo Real Intelligence TALENT ANALYTICS Xactly
Badgeville Cirrus Insight DataFlo Consulting Frontera Consulting Intuition McAfee Red Sky Solutions Tata Consulting Services Zilliant
Bazaarvoice Citrix Dell Boomi Fujitsu ion interactive Meginfo Redkite Tenrox ZoomInfo
BellaDati Clarabridge, Inc. Deloitte Full Circle CRM, Inc. iQuote Xpress Metanga Relational Capital TerrAlign zPaper
BigMachines Clarizen Demandbase G2 Labs ITAGroup MicroStrategy Revegy, Inc. TerraSky Zuora
Birst Clear Task DiscoverOrg Genesys ITinvolve MK Partners RingCentral TextWise Zyme
bitwin Clicktools DocuSign Get Satisfaction Jabra MuleSoft RingLead Thunderhead.com

5. World‟s Largest Vendor Technology Event
90,000 750+ 1000+ 10
Registrants Sessions Cloud Solutions Keynotes

6. Blair Crump Denzil Samuels Dan Streetman Susan St. Ledger
President SVP Partners SVP Enterprise Chief Revenue Officer
Enterprise Business Unit & Solutions Alliances Salesforce Marketing Cloud
Transform the Transform the Transform Our
Industry Ecosystem Customers

7. Blair Crump
President, Enterprise Business Unit

8. We’re Driving Incredible Growth
Growth/Revenue Leader Industry Leader
$3 Billion Revenue #1 World’s Most
(expected FY13) Innovative Company
2011 / 2012 (Forbes)
37% Annual Growth
#1 Enterprise Cloud
56 Billion Computing (IDC)
Transactions
per quarter #1 Cloud CRM (Gartner)

9. And Your Opportunity is Growing Even Faster
2000 2008 2012
“The End “Enterprise Cloud “Business
Vision of Software” Computing” is Social”
CRM
Sales
Transformation Sales
Service
Innovate
Social
Technology

10. We’re Investing Where It Matters
CRM Platform Social
#1 Investment Will Triple 47% Annual Growth
by CIOs in 3 Years in Spend

11. We’re Transforming Our Customers Together
Focus on
Drive Deliver Industry Engage
Customer
Transformation Expertise Locally
Success

12. Dan Streetman
SVP, Enterprise Alliances
Denzil Samuels
SVP, Partners & Solutions

13. We’re Building the World’s Largest Cloud Ecosystem
3,908 42%
Consulting Partners Ecosystem Growth
144%
Certification Growth

14. And Building New Capabilities to Power Innovation
Customer
Specialization
Success
Industry
Team Selling
Capability
Team Delivery
Geography
Transformation
Business is Social
Consulting + Delivery =

15. We’re Investing in Your Success
Playbooks Training Certifications
& Credentials

16. Introducing the 2012 Partner Innovation Awards
Cloud . Mobile . Social

17. Innovation on the Platform

18. Glenn Weinstein
CREDENTIALS
Co-founder and CIO, Appirio
63 Certified Sales Cloud Consultants
53 Certified Service Cloud Consultants
2M users moved to the cloud
World Economic Forum Technology
Headquarters: San Francisco Pioneer
Locations: Indianapolis, UK, Ireland, Japan
Accelerating Cloud Powered Business Gartner Who’s Who in Cloud Service
Brokerage

19. Customized recruiting app on the
Salesforce Platform
Migrated nearly 750,000 candidates
from legacy system
Used by over 3,500 employees and
200 recruiters
Global compliance across North
America, EMEA & APAC
We‟ve enjoyed a lot of success in our relationship
with Appirio and they are absolutely thought of
as a leader in the cloud space.
– Tim Campos, CIO

20. Innovation in Work

21. Steve Sacks
COO, ProQuest Consulting
CREDENTIALS
8 Sales Cloud Certified Consultants
5 Service Cloud Certified Consultants
35+ Australia-based consultants
Locations: Sydney & Melbourne
Sales Cloud, Service
Australia's Leading Cloud Services Cloud, Heroku, and Rypple expertise
Provider, partnering with Salesforce.com,
Amazon Web Services and Zuora.

22. Wall-to-wall solution incorporating Rypple
and Chatter to manage employees‟ goals
and performance
Collaboration across teams as well as
well friendly team rivalry with daily stats
posted in Chatter
Increased deal volume by >30% despite
minimal increase in team size
Foundation to support projected growth
of over 25% per annum over 3+ years
Salesforce.com has transformed
our business.
– Deven Billimoria, CEO, Smartsalary

23. Innovation in Collaboration

24. Adam Horvath
Senior Director, Acumen Solutions
CREDENTIALS
Platinum Partner in US and EMEA
125+ Certified Consultants
500+ enterprise client implementations
Headquarters: McLean, VA 2 Certified Technical Architects
Locations: 8 (US and UK)
Salesforce.com partner since 2000

25. Connected the entire organization to
crowdsource ideas, solicit feedback, and
find experts
Established a COE and defined 5
strategic pillars to measure success
Drove adoption through an agency-wide
Chatter adoption campaign
Increased employee engagement, team
work, productivity, and collaboration
GSA, salesforce.com and Acumen Solutions have
spent the past three months focusing on architecture,
security and data standards under the agreement to
build the foundation to use the platform effectively.
– WashingtonTechnology.com

26. Innovation in Marketing

27. Vikrant Karnik
Global Salesforce.com Alliance
CREDENTIALS
Executive, Capgemini
170 Global Certifications
Digital Transformation vision
developed with MIT
End-to-end capabilities and proprietary
Headquarters: Paris cloud/social transformation roadmaps
120,000 people in 40 countries
One of the world's foremost providers of Vertical segment solutions
consulting, technology and outsourcing services.

28. Number 1 mobility club in Switzerland
More than 1.6 million members
1600 employees
Increased efficiency and productivity
by fostering collaboration between
creative agencies and TCS internally
End-to-end KPI tracking on marketing
programs
Our One Face to the Customer vision is the
centerpiece of our business and IT strategy.
Capgemini is key to the success of our project.
– David Spray
Extended CRM Project Director
& Marketing Director Deputy

29. Innovation in Service

30. Paul Clemmons
Principal and Global salesforce.com
Practice Leader, Deloitte CREDENTIALS
62 Certified Sales Cloud Consultants
86 Certified Service Cloud Consultants
Social Business thought leader
Headquarters: New York
Locations: Worldwide #1 Service Cloud partner
With more than 182,000 professionals
in 150 countries, Deloitte is the only Named largest business consultancy
professional services firm that offers a
complete range of services globally.
in the world by Kennedy

31. Improved customer satisfaction and
protected Activision brands by providing gamers
with an in-game experience
Social integration to Facebook and
Twitter, allowed monitoring of social
„conversations‟
to identify and address potential in-game
problems
Ground-breaking global implementation of
Live Agent
This particular year, one of the big game
changers for us was to launch a completely
new social experience.
– Tim Rondeau, Activision

32. Innovation in Sales

33. Glen Stoffel
VP, Agile Business Transformation, CREDENTIALS
Bluewolf
110 Salesforce.com Certifications
31 Technical Architects and Developers
Leader in Agile Business Transformation,
fostering ongoing innovation
Headquarters: NYC
Locations: San Francisco, London, Atlanta, Dedicated Sales Cloud, Service Cloud,
Austin, Boston, Chicago, Denver, Detroit Platform and Marketing Automation practices

34. Custom built iPad app offering real-time
access to Salesforce Sales Cloud, driving
better informed sales conversations
Supports compliance reporting to the
Sunshine Act
Increased potential for additional sales
through more educated conversations and
proactive account planning
90% adoption rate among employees
The Koach mobile app has taken our
engagement with our customers to a
new level.
– Nancy Fernandez, Sr. Manager Expert Sales
Operations & TeleSales

35. Social Vision

36. Saideep Raj
Global Managing Director, SaaS, Global Leader in Cloud
Accenture & SaaS Solutions
3,200 Cloud Projects in 44 Countries
Nearly 500 enterprise level SaaS
implementations
Accenture is a global management consulting, 1500+ salesforce.com skilled
technology services and outsourcing company, with professionals, nearly 500 certified
more than 249,000 people serving clients in more
than 120 countries. Cross Industry, Global Delivery Network

37. $46.1 billion networking leader
71,000 employees, 165 countries
$100B+ market cap
Enterprise-wide CRM roadmap and
implementation of social and mobile cloud
technologies
Enabling standardized portfolio management
process across departments
Providing visibility, predictability and
accountability throughout organization

38. 2012 Partner Innovation Awards
Cloud . Mobile . Social

39. Susan St. Ledger
Chief Revenue Officer,
Salesforce Marketing Cloud

40. Social Media Has Changed Marketing Forever
The Largest Shift in 60 Years
Old Way New Way
Unsolicited Engaging
One to many Transparent
Untargeted Targeted

41. Social Marketing Is Our Future
– McKinsey Global Institute

42. Introducing the World’s Only
Integrated Social Marketing Platform
Turn insights to actions and
connections to customers for life.

43. Fueled by Real Customer Success
Huge Momentum Market Leadership Customer Success
55% of Fortune 100 #1 Forrester Wave
8 of 10 Largest
Advertisers Leader Gartner Magic
Quadrant
3,000 Customers
Best Enterprise

44. Opening Up A New Frontier for Our Partners

45. Most Companies Struggle With Social Marketing
Fragmented No Unified Too Many
Conversations Data Systems
Ineffective
Marketing
Results
Multiple groups Campaigns and Multiple point solutions
engaging engagement disconnected
Disconnected from
Mixed Multiple measurement the enterprise
messages dashboards
Inefficient &
Customers only No customer record uncoordinated
see one brand or profile

46. New Skills Are Required to Grow the Market
• Social strategy
• Thought leadership
• CMO shift from emotion to data
• Social platform differentiators
• Social/CMO lens + software
• Target segments & markets

47. Get the Most Out of the Incredible Week Ahead
Product Keynotes
Consulting Partner Sessions
Partner Success Experts
Innovation Theater
Partner Hub Moscone West, 3rd Floor
Partner Cloud Crawl Temple, Thursday 7pm