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We see over 3,000 brand messages a day, but how many do we actually pay attention to or even remember? Burdened with this information overload, our impatience is increasing with 50% of Brits saying they have become less willing to wait in the last 5 years. This impatience has given rise to ‘Generation Tinder’, where people prize ease, accessibility and value over loyalty. The question is, how do we get them to swipe right on our experience?