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Email Marketing: Seven tips for writing (really) effective subject lines

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Seven tips for writing (really) effective
Marketing Subject Lines

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According to MailChimp
The average email open rate is 22%

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At Close.io, we know that
Successful campaigns have
open rates of 30%-50%.

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Email Marketing: Seven tips for writing (really) effective subject lines

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According to MailChimp, the average open rate for marketing emails is 22%. At Close.io, we know that a good email marketing campaign has open rates up to 50%! If you want numbers like that, then you need to learn to write exceptional subject lines. Here's how.

According to MailChimp, the average open rate for marketing emails is 22%. At Close.io, we know that a good email marketing campaign has open rates up to 50%! If you want numbers like that, then you need to learn to write exceptional subject lines. Here's how.

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Email Marketing: Seven tips for writing (really) effective subject lines

  1. 1. Seven tips for writing (really) effective Marketing Subject Lines
  2. 2. According to MailChimp The average email open rate is 22%
  3. 3. At Close.io, we know that Successful campaigns have open rates of 30%-50%.
  4. 4. If you want to increase your email open rate You need to write better subject lines
  5. 5. Use these seven tips to Write killer marketing subject lines
  6. 6. Keep it short For example: • Hey (As made famous by Barack Obama) • Psst • Oops The most successful subject lines are under 50 characters
  7. 7. Create numbered lists For example: • Seven reasons you need a blog • 9.27 tips to survive your first year in business • Five cold emailing templates to boost your campaign Outline what your reader can expect to learn in your email with a numbered list.
  8. 8. Cultivate curiosity For example: • Why SaaS sales is about to change • The most valuable thing I ever learned about fundraising • We just added our best feature yet! Give your readers enough information to pique their interest, but not enough to satisfy it.
  9. 9. Demand attention For example: • The most important email you’ll read all day • New webinar February 27th - Sign up today! • Still paying attention? Sometimes the best way to get someone’s attention is to ask for it.
  10. 10. Crack a smile For example: • The best worst marketing email ever • So a salesperson, engineer, and founder walk into a bar… • Yeah, we’re still talking about Kim Kardashian’s ass (Made famous by Buzzfeed) If your subject line makes your reader laugh, they’re going to want to read more.
  11. 11. Use parentheses For example: • Seven dos (and three don’ts) of SaaS sales • Deals that make us proud (unlike our nephew, Steve) (Made famous by Groupon) • Do NOT open this email (You know you want to...) Provide more context or humor to a subject line by utilizing parentheses
  12. 12. Say goodbye For example: • Goodbye from Close.io • It’s not you. It’s me. • Permission to close your account? Can’t get certain subscribers to open your emails? Maybe it’s time to break up.
  13. 13. How to write really good subject lines Your first subject line won’t be perfect. Neither will your second, or fifth. So write ten subject lines for every email. Choose the best one, and measure the results
  14. 14. Want more? Visit our blog Enroll in our free sales training program Try Close.io free for 14 days Make more deals. Close more sales.

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