This presentation was delivered on Feb 2, 2010 at the Engage 2010 Summit sponsored by WebTrends. The presentation was originally titled "Discovering consumer intent through Social Media" but most people thought that my summation slide "Status Updates are the Window to your Soul" was more fitting.

1. Consumer Intent Through Social Media
Scott Hoffman
Wednesday, January 27, 2010

2. !"#$%& $'()$%*+,*)$-%-.+/',%*0$
/8)9$:"$'%$;1$.9)$9%4,/+$<)=,/$$
12#$-/3',4,-/')$5))6+7
!"#$$%&'&%()*%+',%$"%%-' !"#$%&&'()$"#*$+
34567'.#//#0-'.0-$*/1'2+%&+ 345 ,-..-&/(,&/0*.1(2+$)+
Wednesday, January 27, 2010

3. In 2009, more data
was generated by individuals than in the entire
history of mankind through 2008.
Andreas Weigend
Chief Scientist at Amazon
Wednesday, January 27, 2010

4. But which piece of
data to follow?
Wednesday, January 27, 2010

5. Status update
Wednesday, January 27, 2010

6. !"#$%&%$'$()*+,('"*'($-*$"%,.(.+*,'$(/0+
,1&-2*+(3"#$%&$()01-4(1,42+5%,2(3-*,$(
Evolution !"#$"%&''&%()*++(%+,-*% '0(61%-4(,2)(,1&-2*+(30)2+($'*'%0,$(
of updates .*"%/..&01123+45*213678 "''3788%429:,2'8%",
Wednesday, January 27, 2010

7. !"#$%#&'"($"#
!"#$%&''&()$
@%&A$,
*(%%+,*&-'$*'&*./$0+,$1-2$ )*+'&,-.$#/*%01 <=1'"$11-2->'"&"+$
()$/6-67/$701-6+/$*()6-&)&)8
345/" .$/1-2-3$4'& :",'"$-;$#&',
5'6$1#7,$ 3=1'+
)$&%+8-!"9'"$1 !4=+&#'*"
monthly clicks from
)?*%#1 status update URLs.
Wednesday, January 27, 2010

8. !!"#$%#&'(#)*++*$,#)$,-.+/#0121#*,-3%,3-#453%5
6%3#7$5-*,8#5-6-45#4796-35#6-#+365-#$,:3#73%#;33<1##
>.3/#6%3? '=" A3)6+3
&@"#6%3#5-*++#!@(
Wednesday, January 27, 2010

9. !"#$%&&%'(#)*+*,)#,-.+*/)#-/0#.+1
20'$#34#$%&&%'(#,(%5,/#6%)%*'0)#'(#7+8/9'':
!"#$"%
&'((&)"*+,,($&-."/($&#0$"
)1(*#2#*"3,4$5"$4/()"0,"1,05+*&)
!"#$%&''&()$*+,+-*$-./,+0*$1+200+*3$
.04$/,5 62&++04
Wednesday, January 27, 2010

10. !"#$%&'()*%+,'%-(.")$-
"#-%/0%1$2,$#)%$33",$-
Status updates
are personal !"!#$%&"'()**+,$-.,/0123
4$(!5$--)63$.-$789&+5
Wednesday, January 27, 2010

11. and in real time
Wednesday, January 27, 2010

12. !""#$%"&'(')$*+,,-./$01"2*$*"$),*$*3,$#45$
.*4&*,#6$7,+$5,4&8$',+$9"18$',+$+"&:"2*$&"2*(',6
;,4#5$<"&$%5$',+$4''"('*(')6$=,4>,/
Wednesday, January 27, 2010

13. !"#"$%&'()*"#"$%&'()+,-.-)
/,&012)3)4&)&')*"#"$%&'5
Status updates tell
about lifestyle
Wednesday, January 27, 2010

14. Status updates are the scott@cliqology.com
window to our soul Twitter: @cliqology
Wednesday, January 27, 2010