2. Online effect on magazine
sales
Research into online sales affect on overall sales of magazines (including some music
magazines) shows that online subscriptions only contribute to a small amount of the overall
sales made. This shows that the online market for magazines at the current time is weak and
barely effects the overall sales.
However, the move from paper magazines to internet hasn’t been “pushed” upon the public yet
as it has with other types of media (e.g. buying music done by Apple creating ITunes to get
convenient cheaper music) and the online market for magazines holds no convenience in the
eye of the public, as it doesn’t make it easier to buy them (magazines are sold in most
supermarkets which people have to go to on a weekly basis anyway) and also exclude the
convenience of reading magazines as a easily, light and portable item and forces the reader to
have to have a laptop of electric device of some sort to read it.
The idea of “impulse buying” is also taken into factor with the idea of online magazine reading
and ordering as magazines are sometimes something you just buy out of impulse commonly in
airports or train stations just as much as something you plan to buy. Online buying and reading
of magazines gets rid of this market.
