SlideShare ist ein Scribd-Unternehmen logo
1 von 41
Downloaden Sie, um offline zu lesen
The American Attribution Index:  Using Advertising Attribution Management to Improve Media Mix Allocation,[object Object],Thursday, October 1, 2009,[object Object],1 PM EDT,[object Object],Speakers: Adam Goldberg,[object Object],PurushPapatla,[object Object]
Viewing Tips,[object Object],[object Object]
Technical difficulties?
Click on “Help?” link
Use Q+A box
Submitting questions to speaker
Q+A session at end of webcast
Use “Ask a Question” box to submit questions
Send questions at any time,[object Object]
Dr. PurushPapatla,[object Object],[object Object]
Published in top-tier marketing journals» Marketing Science» Journal of Marketing Research» Journal of Business Research» Journal of Retailing» Journal of Interactive Marketing,[object Object]
CLEARSALEINGDEFINED,[object Object],Clear’-Sale’ing (klir sāl ing),[object Object],n.   1. an advertising technology and analytics company ,[object Object],2.the only effective way to manage an online advertising portfolio and          increase profit (ROI) for online advertisers,[object Object],v.   1. continually improving the ROI of online advertising campaigns,[object Object],      2. easily andtransparently increasing sales and profits ,[object Object]
The American Attribution Index:  Using Advertising Attribution Management to Improve Media Mix Allocation,[object Object],Thursday, October 1, 2009,[object Object],1 PM EDT,[object Object],Speakers: Adam Goldberg,[object Object],PurushPapatla,[object Object]
EVOLUTIONOF ATTRIBUTION MANAGEMENT,[object Object],Last Click,[object Object],Even,[object Object],Exclusions,[object Object],Rules Based,[object Object],Mathematical,[object Object]
Poll Question 1,[object Object],Currently, how are you attributing conversion credit to your various ad sources?,[object Object],Last click,[object Object],Other attribution method ,[object Object]
The American Attribution Index (AAI) is the first-ever attribution management index that measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions. ,[object Object],THE AMERICAN ATTRIBUTION INDEX (AAI),[object Object]
THREE SUBSETS OF AAI,[object Object],AAI:  Aggregate Indices,[object Object],AAI:  Vertical Industry Indices,[object Object],AAI:  Company-Specific Indices,[object Object]
AAI AGGREGATE INDICES,[object Object],The Aggregate Indices serve as important barometers of each advertising source’s relative impact and influence on consumers' purchasing decisions. Since they represent an aggregate measure across all industries and companies, the Aggregate Indices should not be used to make advertising allocation decisions for a specific company. ,[object Object]
AAI AGGREGATE INDICES,[object Object],The Aggregate Indices can be used, however, to gain strategic insight into the relative influence and trends of the respective advertising sources in general. ,[object Object]
AAI AGGREGATE INDICES MAKEUP,[object Object],Given that company size and level of advertising budget often dictate the range and mix of advertising sources employed, the AAI: Aggregate will be comprised of 3 sub-indices: ,[object Object],[object Object]
 Medium Advertisers $300K to $2M yr in online ad spend
 Small Advertisers < $300K yr in online ad spend* The size breakdown could change in the future,[object Object]
NO HYPOTHESIS,[object Object]
STATISTICAL MODELS & DISCRETE DATA ANALYSES,[object Object]
    INFLUENCE POTENTIAL,[object Object]
 RATE OF DECAY,[object Object]
ABANDONED PATHS,[object Object]
PURCHASE AND ABANDONED PATHS,[object Object],1,300,000+,[object Object],500,000+ Purchase,[object Object],800,000+ Abandoned,[object Object]
STEP1,[object Object],ClearSaleing and Vetra Analytics built several statistical models to evaluate visitor buying behavior using Purchase Path data collected by the ClearSaleing platform for a particular company. ,[object Object]
STEP 2,[object Object],Next, the models were tested and calibrated against actual historical data to ensure that the models were able to perform well in capturing, explaining and predicting buyer behavior. ,[object Object]
STEP 3,[object Object],The best model was then selected. Using the outputs of this model, channel-specific attributions were developed.,[object Object]
STEP 4,[object Object],Next, the channel-specific attributions were used to develop influence weights for each channel (advertising source), where the influence weight represented how much influence a given source had in affecting a visitor’s decision to buy or not buy. ,[object Object]
STEP 5,[object Object],These four steps were then repeated for multiple companies in multiple industry sectors. ,[object Object]
STEP 6,[object Object],The companies were then segmented based on several criteria, such as total ad-spend or the company&apos;s vertical industry. ,[object Object]
STEP 6,[object Object],The influence weights were then aggregated across companies within a segment. ,[object Object]
STEP 6,[object Object],Segment-specific indices were then developed:,[object Object],AAI: Aggregate,[object Object],AAI: Vertical Industry Indices,[object Object]
THE AMERICAN ATTRIBUTION INDEX,[object Object]
Poll Question 2,[object Object],What challenges have you run into when trying to build an attribution model?,[object Object],	1. Our technology cannot track beyond the last ad clicked,[object Object],	2. We cannot build a sound mathematical model,[object Object],	3. We cannot incorporate offline, social media, and word of mouth advertising,[object Object],	4. All of the above,[object Object],	5. We haven’t tried to build an attribution model,[object Object]
ATTRIBUTES OF AD SOURCES ,[object Object]
FURTHER ATTRIBUTES OF AD SOURCES ,[object Object],Google Other,[object Object],Model Number,[object Object],Product Name,[object Object],Competitor,[object Object],General,[object Object]
MODELINGTHE INFLUENCE POTENTIAL,[object Object],INFLUENCE POTENTIALof an influencer = f (# of exposures, ,[object Object],when each of the exposures occurred,,[object Object],		decay rate of the effect of exposures)  ,[object Object]

Weitere ähnliche Inhalte

Was ist angesagt?

The InstantPot: A Marketing Sensation
The InstantPot:  A Marketing SensationThe InstantPot:  A Marketing Sensation
The InstantPot: A Marketing SensationStacey Troup
 
Destroying Data Silos Through Advanced Customer Analytics And OptimaHub
Destroying Data Silos Through Advanced Customer Analytics And OptimaHubDestroying Data Silos Through Advanced Customer Analytics And OptimaHub
Destroying Data Silos Through Advanced Customer Analytics And OptimaHubDatalicious
 
Auditing Digital Marketing Operations: Promotion
Auditing Digital Marketing Operations: PromotionAuditing Digital Marketing Operations: Promotion
Auditing Digital Marketing Operations: PromotionTim Bourgeois
 
The Collaborative Future of Leadership and Technology
The Collaborative Future of Leadership and TechnologyThe Collaborative Future of Leadership and Technology
The Collaborative Future of Leadership and TechnologyKyle Lacy
 
Innovations in marketing effectiveness measurement
Innovations in marketing effectiveness measurement Innovations in marketing effectiveness measurement
Innovations in marketing effectiveness measurement Michael Wolfe
 
BOSTON CONSULTING GROUP La ruta programática aporta beneficios a los editores
BOSTON CONSULTING GROUP La ruta programática aporta beneficios a los editoresBOSTON CONSULTING GROUP La ruta programática aporta beneficios a los editores
BOSTON CONSULTING GROUP La ruta programática aporta beneficios a los editoresHabemus Digital Consultants
 
Digital Advertising 2011 - A Portrait of Conflict
Digital Advertising 2011 - A Portrait of ConflictDigital Advertising 2011 - A Portrait of Conflict
Digital Advertising 2011 - A Portrait of ConflictPeter Weingard
 
Attribution for Online and Offline Channels
Attribution for Online and Offline ChannelsAttribution for Online and Offline Channels
Attribution for Online and Offline ChannelsAffiliate Summit
 
Whitepaper: Cross-Screen Advertising
Whitepaper: Cross-Screen AdvertisingWhitepaper: Cross-Screen Advertising
Whitepaper: Cross-Screen AdvertisingUndertone
 
Multi Channel Attribution - Driving Marketing Spend Planning In The Big Data Age
Multi Channel Attribution - Driving Marketing Spend Planning In The Big Data AgeMulti Channel Attribution - Driving Marketing Spend Planning In The Big Data Age
Multi Channel Attribution - Driving Marketing Spend Planning In The Big Data AgeAbsolutdata Analytics
 
Datalicious media-attribution-optimising-digial-marketing-spend-in-financial-...
Datalicious media-attribution-optimising-digial-marketing-spend-in-financial-...Datalicious media-attribution-optimising-digial-marketing-spend-in-financial-...
Datalicious media-attribution-optimising-digial-marketing-spend-in-financial-...Peerasak C.
 
The Rocky Relationship Between Facebook & General Motors
The Rocky Relationship Between Facebook & General MotorsThe Rocky Relationship Between Facebook & General Motors
The Rocky Relationship Between Facebook & General MotorsStacey Troup
 
Future of Tracking: Transforming how we do it not what we do
Future of Tracking: Transforming how we do it not what we doFuture of Tracking: Transforming how we do it not what we do
Future of Tracking: Transforming how we do it not what we doKantar
 
Quantcast-Advertise-AdQuality-WhitePaper-May2015
Quantcast-Advertise-AdQuality-WhitePaper-May2015Quantcast-Advertise-AdQuality-WhitePaper-May2015
Quantcast-Advertise-AdQuality-WhitePaper-May2015Marina Feldman
 
Guide_To_Creative_Optimization
Guide_To_Creative_OptimizationGuide_To_Creative_Optimization
Guide_To_Creative_OptimizationDonna Chang
 
Kontagent: 2013 Mobile sophistication & strategy study May 2013
Kontagent: 2013 Mobile sophistication & strategy study May 2013Kontagent: 2013 Mobile sophistication & strategy study May 2013
Kontagent: 2013 Mobile sophistication & strategy study May 2013Brian Crotty
 
CMO council survey: Localize to optimize sales channel effectiveness
CMO council survey: Localize to optimize sales channel effectivenessCMO council survey: Localize to optimize sales channel effectiveness
CMO council survey: Localize to optimize sales channel effectivenessBrian Crotty
 

Was ist angesagt? (20)

The InstantPot: A Marketing Sensation
The InstantPot:  A Marketing SensationThe InstantPot:  A Marketing Sensation
The InstantPot: A Marketing Sensation
 
Destroying Data Silos Through Advanced Customer Analytics And OptimaHub
Destroying Data Silos Through Advanced Customer Analytics And OptimaHubDestroying Data Silos Through Advanced Customer Analytics And OptimaHub
Destroying Data Silos Through Advanced Customer Analytics And OptimaHub
 
Auditing Digital Marketing Operations: Promotion
Auditing Digital Marketing Operations: PromotionAuditing Digital Marketing Operations: Promotion
Auditing Digital Marketing Operations: Promotion
 
The Collaborative Future of Leadership and Technology
The Collaborative Future of Leadership and TechnologyThe Collaborative Future of Leadership and Technology
The Collaborative Future of Leadership and Technology
 
Innovations in marketing effectiveness measurement
Innovations in marketing effectiveness measurement Innovations in marketing effectiveness measurement
Innovations in marketing effectiveness measurement
 
BOSTON CONSULTING GROUP La ruta programática aporta beneficios a los editores
BOSTON CONSULTING GROUP La ruta programática aporta beneficios a los editoresBOSTON CONSULTING GROUP La ruta programática aporta beneficios a los editores
BOSTON CONSULTING GROUP La ruta programática aporta beneficios a los editores
 
Digital Advertising 2011 - A Portrait of Conflict
Digital Advertising 2011 - A Portrait of ConflictDigital Advertising 2011 - A Portrait of Conflict
Digital Advertising 2011 - A Portrait of Conflict
 
Attribution for Online and Offline Channels
Attribution for Online and Offline ChannelsAttribution for Online and Offline Channels
Attribution for Online and Offline Channels
 
Whitepaper: Cross-Screen Advertising
Whitepaper: Cross-Screen AdvertisingWhitepaper: Cross-Screen Advertising
Whitepaper: Cross-Screen Advertising
 
Multi-Channel Attribution - Where do Leads Come From?
Multi-Channel Attribution - Where do Leads Come From?Multi-Channel Attribution - Where do Leads Come From?
Multi-Channel Attribution - Where do Leads Come From?
 
Multi Channel Attribution - Driving Marketing Spend Planning In The Big Data Age
Multi Channel Attribution - Driving Marketing Spend Planning In The Big Data AgeMulti Channel Attribution - Driving Marketing Spend Planning In The Big Data Age
Multi Channel Attribution - Driving Marketing Spend Planning In The Big Data Age
 
Datalicious media-attribution-optimising-digial-marketing-spend-in-financial-...
Datalicious media-attribution-optimising-digial-marketing-spend-in-financial-...Datalicious media-attribution-optimising-digial-marketing-spend-in-financial-...
Datalicious media-attribution-optimising-digial-marketing-spend-in-financial-...
 
The Rocky Relationship Between Facebook & General Motors
The Rocky Relationship Between Facebook & General MotorsThe Rocky Relationship Between Facebook & General Motors
The Rocky Relationship Between Facebook & General Motors
 
Future of Tracking: Transforming how we do it not what we do
Future of Tracking: Transforming how we do it not what we doFuture of Tracking: Transforming how we do it not what we do
Future of Tracking: Transforming how we do it not what we do
 
Quantcast-Advertise-AdQuality-WhitePaper-May2015
Quantcast-Advertise-AdQuality-WhitePaper-May2015Quantcast-Advertise-AdQuality-WhitePaper-May2015
Quantcast-Advertise-AdQuality-WhitePaper-May2015
 
Guide_To_Creative_Optimization
Guide_To_Creative_OptimizationGuide_To_Creative_Optimization
Guide_To_Creative_Optimization
 
The Ad Quality Conundrum
The Ad Quality ConundrumThe Ad Quality Conundrum
The Ad Quality Conundrum
 
Marketing mix.gap
Marketing mix.gapMarketing mix.gap
Marketing mix.gap
 
Kontagent: 2013 Mobile sophistication & strategy study May 2013
Kontagent: 2013 Mobile sophistication & strategy study May 2013Kontagent: 2013 Mobile sophistication & strategy study May 2013
Kontagent: 2013 Mobile sophistication & strategy study May 2013
 
CMO council survey: Localize to optimize sales channel effectiveness
CMO council survey: Localize to optimize sales channel effectivenessCMO council survey: Localize to optimize sales channel effectiveness
CMO council survey: Localize to optimize sales channel effectiveness
 

Ähnlich wie The American Attribution Index: Using Attribution Management to Improve Media Mix Allocation

Demystifying Amazon Marketing Cloud’s Attribution Model
Demystifying Amazon Marketing Cloud’s Attribution ModelDemystifying Amazon Marketing Cloud’s Attribution Model
Demystifying Amazon Marketing Cloud’s Attribution ModelTinuiti
 
Automotive Ad Spend Science Accenture
Automotive Ad Spend Science AccentureAutomotive Ad Spend Science Accenture
Automotive Ad Spend Science AccentureRalph Paglia
 
Automotive ad spend science accenture
Automotive ad spend science   accentureAutomotive ad spend science   accenture
Automotive ad spend science accentureRalph Paglia
 
Automotive Ad Spend Science Accenture
Automotive Ad Spend Science AccentureAutomotive Ad Spend Science Accenture
Automotive Ad Spend Science AccentureAncira Auto Group
 
LSA18: Agency Workshop - Advanced Attribution - Simple to Sophisticated (Loca...
LSA18: Agency Workshop - Advanced Attribution - Simple to Sophisticated (Loca...LSA18: Agency Workshop - Advanced Attribution - Simple to Sophisticated (Loca...
LSA18: Agency Workshop - Advanced Attribution - Simple to Sophisticated (Loca...Localogy
 
Introduction to marketing analytics.pptx
Introduction to marketing analytics.pptxIntroduction to marketing analytics.pptx
Introduction to marketing analytics.pptxIshuGupta84
 
Creative Guide_Web
Creative Guide_WebCreative Guide_Web
Creative Guide_WebJames Locus
 
2 23702 getting-it_right_the_road_to_genuine_marketing_attribution
2 23702 getting-it_right_the_road_to_genuine_marketing_attribution2 23702 getting-it_right_the_road_to_genuine_marketing_attribution
2 23702 getting-it_right_the_road_to_genuine_marketing_attributionJim Nichols
 
Sustaining Customer Relationships Rev 1
Sustaining Customer Relationships Rev 1Sustaining Customer Relationships Rev 1
Sustaining Customer Relationships Rev 1duanehampton
 
Getting attribution right
Getting attribution rightGetting attribution right
Getting attribution right55 | fifty-five
 
Applying the science of measurement to the art of advertising - 20 january 2...
Applying the science of measurement to the art of advertising  - 20 january 2...Applying the science of measurement to the art of advertising  - 20 january 2...
Applying the science of measurement to the art of advertising - 20 january 2...Ron Jacobs
 
Uwec Cj265 20080211
Uwec Cj265 20080211Uwec Cj265 20080211
Uwec Cj265 20080211Arik Johnson
 
Marketing Analytics with Mcdonald's Data Scientist
Marketing Analytics with Mcdonald's Data ScientistMarketing Analytics with Mcdonald's Data Scientist
Marketing Analytics with Mcdonald's Data ScientistPromotable
 
Market Validation (Scale) (4).pdf
Market Validation (Scale) (4).pdfMarket Validation (Scale) (4).pdf
Market Validation (Scale) (4).pdfAneel Mitra
 
Data equals dollars
Data equals dollarsData equals dollars
Data equals dollarsamyopenx
 
Online Lead Generation - Forward Vision Marketing
Online Lead Generation - Forward Vision MarketingOnline Lead Generation - Forward Vision Marketing
Online Lead Generation - Forward Vision Marketingjerianasmith
 
NSAC 2020 Plan Book
NSAC 2020 Plan BookNSAC 2020 Plan Book
NSAC 2020 Plan BookOliviaBiele
 
ExpOn Conference Presentation - Sao Paulo, Brazil
ExpOn Conference Presentation - Sao Paulo, BrazilExpOn Conference Presentation - Sao Paulo, Brazil
ExpOn Conference Presentation - Sao Paulo, BrazilLima Consulting Group
 

Ähnlich wie The American Attribution Index: Using Attribution Management to Improve Media Mix Allocation (20)

Demystifying Amazon Marketing Cloud’s Attribution Model
Demystifying Amazon Marketing Cloud’s Attribution ModelDemystifying Amazon Marketing Cloud’s Attribution Model
Demystifying Amazon Marketing Cloud’s Attribution Model
 
Automotive Ad Spend Science Accenture
Automotive Ad Spend Science AccentureAutomotive Ad Spend Science Accenture
Automotive Ad Spend Science Accenture
 
Automotive Ad Spend Science Accenture
Automotive Ad Spend Science AccentureAutomotive Ad Spend Science Accenture
Automotive Ad Spend Science Accenture
 
Automotive ad spend science accenture
Automotive ad spend science   accentureAutomotive ad spend science   accenture
Automotive ad spend science accenture
 
Automotive Ad Spend Science Accenture
Automotive Ad Spend Science AccentureAutomotive Ad Spend Science Accenture
Automotive Ad Spend Science Accenture
 
LSA18: Agency Workshop - Advanced Attribution - Simple to Sophisticated (Loca...
LSA18: Agency Workshop - Advanced Attribution - Simple to Sophisticated (Loca...LSA18: Agency Workshop - Advanced Attribution - Simple to Sophisticated (Loca...
LSA18: Agency Workshop - Advanced Attribution - Simple to Sophisticated (Loca...
 
Introduction to marketing analytics.pptx
Introduction to marketing analytics.pptxIntroduction to marketing analytics.pptx
Introduction to marketing analytics.pptx
 
Creative Guide_Web
Creative Guide_WebCreative Guide_Web
Creative Guide_Web
 
2 23702 getting-it_right_the_road_to_genuine_marketing_attribution
2 23702 getting-it_right_the_road_to_genuine_marketing_attribution2 23702 getting-it_right_the_road_to_genuine_marketing_attribution
2 23702 getting-it_right_the_road_to_genuine_marketing_attribution
 
Marketing Research
Marketing ResearchMarketing Research
Marketing Research
 
Sustaining Customer Relationships Rev 1
Sustaining Customer Relationships Rev 1Sustaining Customer Relationships Rev 1
Sustaining Customer Relationships Rev 1
 
Getting attribution right
Getting attribution rightGetting attribution right
Getting attribution right
 
Applying the science of measurement to the art of advertising - 20 january 2...
Applying the science of measurement to the art of advertising  - 20 january 2...Applying the science of measurement to the art of advertising  - 20 january 2...
Applying the science of measurement to the art of advertising - 20 january 2...
 
Uwec Cj265 20080211
Uwec Cj265 20080211Uwec Cj265 20080211
Uwec Cj265 20080211
 
Marketing Analytics with Mcdonald's Data Scientist
Marketing Analytics with Mcdonald's Data ScientistMarketing Analytics with Mcdonald's Data Scientist
Marketing Analytics with Mcdonald's Data Scientist
 
Market Validation (Scale) (4).pdf
Market Validation (Scale) (4).pdfMarket Validation (Scale) (4).pdf
Market Validation (Scale) (4).pdf
 
Data equals dollars
Data equals dollarsData equals dollars
Data equals dollars
 
Online Lead Generation - Forward Vision Marketing
Online Lead Generation - Forward Vision MarketingOnline Lead Generation - Forward Vision Marketing
Online Lead Generation - Forward Vision Marketing
 
NSAC 2020 Plan Book
NSAC 2020 Plan BookNSAC 2020 Plan Book
NSAC 2020 Plan Book
 
ExpOn Conference Presentation - Sao Paulo, Brazil
ExpOn Conference Presentation - Sao Paulo, BrazilExpOn Conference Presentation - Sao Paulo, Brazil
ExpOn Conference Presentation - Sao Paulo, Brazil
 

Mehr von ClearSaleing

Let's Hear It For The Brand: Attribution Management
Let's Hear It For The Brand: Attribution ManagementLet's Hear It For The Brand: Attribution Management
Let's Hear It For The Brand: Attribution ManagementClearSaleing
 
Attribution's Other Actionable Benefits
Attribution's Other Actionable BenefitsAttribution's Other Actionable Benefits
Attribution's Other Actionable BenefitsClearSaleing
 
Attribution Management: Common Myths & Misconceptions
Attribution Management: Common Myths & MisconceptionsAttribution Management: Common Myths & Misconceptions
Attribution Management: Common Myths & MisconceptionsClearSaleing
 
6 Tactics to Better Manage Your Comparison Shopping Engines
6 Tactics to Better Manage Your Comparison Shopping Engines6 Tactics to Better Manage Your Comparison Shopping Engines
6 Tactics to Better Manage Your Comparison Shopping EnginesClearSaleing
 
The Method: Do You Have a Continuous Improvement Process for Your Online Ad I...
The Method: Do You Have a Continuous Improvement Process for Your Online Ad I...The Method: Do You Have a Continuous Improvement Process for Your Online Ad I...
The Method: Do You Have a Continuous Improvement Process for Your Online Ad I...ClearSaleing
 
The Measure: Are You Properly Crediting All of the Ads in Your Customers’ Pur...
The Measure: Are You Properly Crediting All of the Ads in Your Customers’ Pur...The Measure: Are You Properly Crediting All of the Ads in Your Customers’ Pur...
The Measure: Are You Properly Crediting All of the Ads in Your Customers’ Pur...ClearSaleing
 
The Metric: Are You Using the Right Metric to Measure Your Online Advertising?
The Metric: Are You Using the Right Metric to Measure Your Online Advertising?The Metric: Are You Using the Right Metric to Measure Your Online Advertising?
The Metric: Are You Using the Right Metric to Measure Your Online Advertising?ClearSaleing
 

Mehr von ClearSaleing (7)

Let's Hear It For The Brand: Attribution Management
Let's Hear It For The Brand: Attribution ManagementLet's Hear It For The Brand: Attribution Management
Let's Hear It For The Brand: Attribution Management
 
Attribution's Other Actionable Benefits
Attribution's Other Actionable BenefitsAttribution's Other Actionable Benefits
Attribution's Other Actionable Benefits
 
Attribution Management: Common Myths & Misconceptions
Attribution Management: Common Myths & MisconceptionsAttribution Management: Common Myths & Misconceptions
Attribution Management: Common Myths & Misconceptions
 
6 Tactics to Better Manage Your Comparison Shopping Engines
6 Tactics to Better Manage Your Comparison Shopping Engines6 Tactics to Better Manage Your Comparison Shopping Engines
6 Tactics to Better Manage Your Comparison Shopping Engines
 
The Method: Do You Have a Continuous Improvement Process for Your Online Ad I...
The Method: Do You Have a Continuous Improvement Process for Your Online Ad I...The Method: Do You Have a Continuous Improvement Process for Your Online Ad I...
The Method: Do You Have a Continuous Improvement Process for Your Online Ad I...
 
The Measure: Are You Properly Crediting All of the Ads in Your Customers’ Pur...
The Measure: Are You Properly Crediting All of the Ads in Your Customers’ Pur...The Measure: Are You Properly Crediting All of the Ads in Your Customers’ Pur...
The Measure: Are You Properly Crediting All of the Ads in Your Customers’ Pur...
 
The Metric: Are You Using the Right Metric to Measure Your Online Advertising?
The Metric: Are You Using the Right Metric to Measure Your Online Advertising?The Metric: Are You Using the Right Metric to Measure Your Online Advertising?
The Metric: Are You Using the Right Metric to Measure Your Online Advertising?
 

Kürzlich hochgeladen

Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 

Kürzlich hochgeladen (20)

Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 

The American Attribution Index: Using Attribution Management to Improve Media Mix Allocation

Hinweis der Redaktion

  1. If we want to go beyond first click, last click, or even attribution do you provide guidance and/or professional services to help us build custom attribution models?