Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
The secret sauce that makes a person love your cold email
1. THE SECRET
SAUCE THAT
MAKES A
PERSON LOVE
YOUR COLD
EMAIL
RIGHT PERSON + REAL VALUE
HOW LIKELY ARE THEY
TO BITE WHEN THEY
GET YOUR EMAIL?
COLD EMAILS WORK IF YOU SEND IT TO THE
RIGHT PERSON AND PROVIDE "VALUE"
TOOLS?
PROVE YOUR PRODUCT IN THE EMAIL
SOURCE: GROWTH HACK TEAM PEEKIN.IO
REAL VALUE?
RIGHT PERSON + RELEVANT
RIGHTPERSON+ MILDRELEVANCE
WRONGPERSON+ RELEVANT
WRONGPERSON+ MILDRELEVANCE
Does your product show what a companies competitors are up to?
Show them what their competitors are doing in the email.
Does your product provide design services? Show them what their
new company brochure would look like. (Automate one design)
Can't show your product in the email? Tell them how much money
and time you saved their competitors. Be specific.
Can't do that either? Teach them something new you've learned
about their industry that has value to their business.
Can't do any of that? Give them something for free. We all need
useful tools, icon packs and templates.
THIS IS HOW YOU FIND THE RIGHT PEOPLE
THIS IS HOW YOU FIND THEIR EMAIL ADDRESSES
Use FollowerWonk. com to download a file
containing the twitter followers of your
competitor or a complementary product.
Upload that file to AnyMailFinder.com and
it will find their email addresses. Then
email them with the subject header "I saw
that you follow X". They'll open that email.