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Claudio Frydman_Curriculum Vitae_ 2016 - English

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Claudio Frydman_Curriculum Vitae_ 2016 - English

  1. 1. CLAUDIO FRYDMAN Brazilian, Married, 36 years old. Established in Sao Paulo (SP) • Belo Horizonte (MG) • Rio de Janeiro (RJ) • Brazil. Tel: +55 (31) 3296-5205 • (31) 99433-1122 • frydman.claudio@gmail.com • Skype: claudio_frydman PROFESSIONAL OBJECTIVE:COMMERCIAL ANDMARKETINGMANAGEMENT Fifteen years of career experience on Commercial, Marketing and Operational areas, developed on consumer goods, mining and oil & gas multinational companies as Shell, AB Inbev and Vale. SUMMARY OF QUALIFICATIONS  Solid experience on Commercial and Product Marketing, with systemic and strategic vision of the fuels/lubricants, beverage and food-service markets.  Management and development of high performance sales team, with successfulintroduction of a new line of frozen broths and soups in mini-markets, hotels and delis in Belo Horizonte area,incrementing in 13% the business profitability.  Delivery of consistent results of volume and margin growth of fuels and lubricants sales,with increment of more than 10% mix of premium fuels and 151% of lubricants volume.  Development of communication strategy,brand launching and product placement, guarantying around 21% of low sulfur diesel Market Share, with crescent unit margin comparing with regular diesel.  Sales and Operation (S&OP) processes and Sales Force (CRM system) implementations in a large enterprise of fuels and lubricants distribution.  Development of diesel strategic plan, aiming the product availability on Brazil nationwide for the next 5 years (2013 to 2018).  Trade Marketing model structuring, aiming the launching and implementation of brands and products on points of sales (POS).  Small business unit management, covering Supply Chain, Production and Distribution of food-service factory, including Commercial, Finances and Credit management, Transporting, Stocking, Procurement,Contract Management and Supplier Quality Assurance. ACADEMIC EDUCATION AND LANGUAGES  Professional Master in Strategic Administration - Fundação Dom Cabral (MG), begun Jul 16;  Executive MBA - Fundação Dom Cabral (MG), Ago 2012 - Mar 14;  Graduation in Production Engineering – UFF (RJ),Mar 1998 - Dec 2002;  English, Spanish, Hebrew fluent and good knowledge of French. EXPERIENCE Procter & Gamble Ago 2016 – Atualmente Multinational of Beauty andHygieneconsumer goods. Sales Manager MG – Independent Pharmacy and Perfumary Chanel  Sales & Operations for Independent Drugstores and Perfumeries at MG state;  Strategic Plan development for the channel and sales area;  Trade-marketing execution on the POS;  Developing of Sales Actions and Implementation of the Marketing Plan per Category.  Management and Development of high performance teams;
  2. 2. Assim e Assado 2013 – Ago 2015 12 years food-service factory Partner-Director – Belo Horizonte (MG)  Strategic repositioning of the business from a snacks to a food service company;  Supply Chain Management, delivering a 15% production increase by introducing pre- processed raw material with competitive costs;  Pricing and Products Management, with successfullaunching of new lines of products in 2013 and 2014 increasing 13% the profitability of the business per year;  Team development and management: production (14) / back-office (3) / distribution (2) / sales representatives (5);  Responsible for the business turn-around and negotiated the sale of the factory and its brand in August 2015. Raízen Combustíveis 2011 a 2013 Joint Venture between Shell andCosan, onfuels andlubricants distributionin Brazil. Marketing Category Manager - Diesel (Dec 2011 – Feb 2013) – Rio de Janeiro (RJ) Sales and Operations (S&OP) Process Specialist (Mar 2011 – Nov 2011) – Rio de Janeiro (RJ)  Launching of the new additive diesel brand Shell Evolux Diesel at Mar/12;  Diesel strategic business growing plan, a guide-line for infrastructure investment plan for 2013-2018 on depots and fleet for low sulfur diesel nationwide;  Revision of customer value proposition and marketing strategy for Customer Road Transport, approving the business case for the relaunching of “Clube Irmão Caminhoneiro Shell”;  PMO of the successfullaunching of S-50 and S-10 Diesel at January 2012 and 2013, managing indirectly multifunctional teams of 20 employees;  50% increment of additive diesel mix, delivering USD 50 MM of additional gross margin;  PMO successfulimplementation of the Sales Force, a BI e CRM system;  Commercial result appraisal management;  Standardization and revision of Sales and Operations processes from Shell and Cosan; Shell Brasil 2009 - 2011 Oil & Gas exploration, production and distribution multinational company Marketing Category Manager – Lubricants (Jun 2010 – Feb 2011)– Rio de Janeiro (RJ) Senior Territory Sales Manager (Apr 2009 – May 2010) – Rio de Janeiro (RJ)  Development and implementation of 2010/2011 strategic category plan.  Turn-around of 2010 Q4 results due to tactical actions, maximizing the volume and increasing 10% the unit margin.  Global Retail Oil Change Project revision and implementation, achieving 30% of income increase of the pilots and 130 prospects for 2011 pipeline.  Increment of 10% of additive fuels volume and 151% of lubricants volume 2009 x 2008;  Financial Exposure Management of USD 10 MM p.m., having negotiated a debit recovery of USD 1 MM in 2009; Vale 2008 - 2009 Large multinational mining company Supply Coordinator (Feb 2008 – Mar 2009)– Vitoria (ES)  PMO of the successfulMRO data base integration of Vale (Brazil) and Inco (Canada);  Coordinator of Global Items Management Project, adapting a MRO description pattern – eOTD to Vale operational requirements;
  3. 3.  Optimizing in 30% the base of suppliers, reducing the local and less competitive suppliers;  Team development and management: 12 full time employees (FTEs). AmBev 2006 - 2008 Company-ownedby AB InBev, a large multinational beverage company Regional Logistics and Finance Specialist (Oct 2006 – Jan 2008) – Rio de Janeiro (RJ) Logistics Coordinator (Jan 2006 – Sep 2006) – Rio de Janeiro (RJ)  Risk Manager of direct distribution, delivering a loss reduction of 250% in 2007 x 2006;  SOx Manager and internal auditor of the logistics operations of direct distribution of Rio de Janeiro business unit, guarantying the 2007 and 2006 certifications;  Team management (third-parts with direct report): 4 coordinators e 50 FTEs;  Fleet Management: Cesa Logistics Carrier (170 trucks and 420 employees);  50% reduction of the direct distribution devolution indicator. Shell Brasil 2003 - 2006 Territory Sales Manager (Jan 2003– Dec 2005) – Vitoria (ES) / Goiania (GO) Production Engineering Internship (Apr 2001 – Dec 2002) – Rio de Janeiro (RJ)  Fuels and lubricants record volume growth and mix of premium products of Shell’s biggest sales area in Latin America in 2005;  Successfully implementation of a consultant program in one of the biggest retail group of service stations, Rede Flecha - an Itapemirim corp enterprise. SPECIALIZATION COURSES  Leadership and successors development – Raízen (2012)  Sales Force system administrator – TOPi Consulting (2011)  IT Project Management (ITIL) – Trainning Education Services (2011)  Negotiation advanced skills – Shell (2009)  Management of high performance teams – AmBev (2007)  Results and routine management (Six Sigma) – AmBev (2006)

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