Learn from Tamsen Webster on how to frame your product in the right way so customers respond based on on what you know about them and what action you want them to take.

1. everything you’re doing
wrong with your pitch.

2. everything you’re doing
wrong with your pitch.
What I learned from listening to
Tamsen Webster (@tamadear)

3. everything you’re doing
wrong with your pitch.
What I learned from listening to
Tamsen Webster (@tamadear)
that’s her!

4. Are you guilty?
7 deadly sins of pitching

5. sin #1

6. sin #1
Ignoring the problem.

7. sin #2

8. sin #2
Wrong content.

9. sin #3

10. sin #3
Too much content

11. sin #4

12. sin #4
Wrong order.

13. sin #5

14. sin #5
Killer opening (not the good kind).

15. sin #6

16. sin #6
Abstract content.

17. sin #7

18. sin #7
Wrong format.

19. bonus sin

20. bonus sin
Non-stop pitching.

21. Now that you’ve confessed

22. Now that you’ve confessed
Here’s what you can do about it.

23. Sin #1: Ignoring the problem
solve their problem first

24. It’s your job to find out how to solve the problem
that’s keeping the person from ac!ng.
Sin #1: Ignoring the problem
solve their problem first

25. not sure what is
important to them
Sin #2: Wrong content.

26. not sure what is
important to them
Sin #2: Wrong content.
Do your research. Look at what topics your audience is
sharing, ar!cles they are wri!ng and events they a"end.

27. We can only
consume so much
Sin #3: Too much content.

28. We can only
consume so much
Most will only spend a total 4 minutes with your
pitch deck; looking at slides 2, 6, and 8.
Sin #3: Too much content.

29. the right order is what
makes sense to them
Sin #4: Wrong order.

30. the right order is what
makes sense to them
Sin #4: Wrong order.
This is not one size fits all. Your pitch order will depend
on the person(s) in the room and what is important to them.

31. Make them care to
pay attention
Sin #5: Killer opening (not the good kind).

32. Make them care to
pay attention
Sin #5: Killer opening (not the good kind).
Stop making it all about you. Instead, try star!ng
out by asking ques!ons to s!r the pitch in your favor.

33. Stop burying the lead
Sin #6: Abstract content.

34. Stop burying the lead
Get down to their level. Have a good idea before the
mee!ng of what you want from them.
Sin #6: Abstract content.

35. avoid cloning the same
content on everything
Sin #7: Wrong format

36. avoid cloning the same
content on everything
Make your pitch presenta!on focused on the
problem/solu!on. Make your one-sheet read
more like a company fact sheet. Make your
website a resource for both.
Sin #7: Wrong format

37. learn when to stop
Bonus Sin: Non-stop pitching

38. learn when to stop
Bonus Sin: Non-stop pitching
Not every coffee date, networking event,
or mee!ng is an opportunity to pitch.

39. Now you’re free of sin

40. Now you’re free of sin
You’re welcome.
Source: Tamsen Webster speaking at FutureM (Oct 6th, 2015)
“Everything You’re Doing With Your Pitch & How to Fix It”