Live event and experiential research is one of Clarion’s Media & Entertainment specialty areas. Brands come to Clarion for our unique and adaptive methods for uncovering insights related to experiential activations.

1. 1
Live Experience & Event
Insights Expertise
jamie.stenziano@clarionresearch.com
212-664-1100
ClarionResearch.com
@ClarionResearch
Media & Entertainment Division

2. 2
Clarion: A Custom Insights Consultancy
Secondary
Data
Measure-
ment Data
Sales Data
3rd Party
Data
User Data
Primary
Insights
Quant
Passive
Metering
Qual
Social
Conversation

3. 3
Our Specialty Areas
Ad Development & Effectiveness
Audience Insights: Millennials, GenZ
Program Development & Scheduling Insights
Streaming Service Optimization
Clarion Advertiser Intelligence
Live Experience & Event Insights
http://clarionresearch.com/industry-expertise/

4. 4
Live Experience/Event Expertise (select clients)
In-person & digital research expertise at largescale events
and experiences:

5. 5
Custom Research Options
Activation
Research
Campaign
Effective-
ness
New
Offering
Research
• Quant research/social analytics to assess
effectiveness of owned, paid, earned media.
• Research to inform naming, positioning, audience
targeting, and other initiatives.
• Qual & quant research components.
• Pre-activation, in-activation, post-activation insights.
• Qual research, quant research, and social analytics.
• Replicable over time/cross-activation to benchmark.

6. 6
Activation Research Overview
Pre-
Activation
Research
In-Activation
Research
Post-
Activation
Research
Experience
Assessment
Research
Pre-Post Brand
Recall/Lift
Surveys
Street
Sessions
On-Site
Interviews
Geo-Fenced
Mobile
Surveys
Repeat
Attendance
Likelihood
Surveys
Social
Monitoring/
Analytics
Attendance
Likelihood
Research
Pre-Post Brand
Recall/Lift
Surveys
Planning &
Forecasting
Research

7. 7
New Offering Research Overview
NamingPositioning
Re-Branding
Audience
Targeting
Logistics &
Transit
Attendance
Forecasting
Qualitative and quantitative research to guide decisions:

8. 8
Campaign Effectiveness Research Overview
• Robust campaign effectiveness research is
predicated on understanding media plans at hand.
• Methodology and ability to collect statistically
significant data depends on several factors.
• Clarion welcomes the opportunity to review media
plans to assess feasibility and recommend methods.
Tracking pixel technology
creates valid test/control
groups of online panelists.
• Clarion can also tag digital media w/tracking pixels
for proven test/control research.
• For campaigns with sufficient impressions, this gives
us the power to assess brand lift, comparing brand
scores of those exposed vs. not exposed.

9. 9
Work Samples: Experiences/Events
Full Video: http://clarionresearch.com/qualitative-solutions/street-sessions-demo-video/
Beer
Branding
Research
More on This Work: http://clarionresearch.com/news/clarion-in-articles-blog-posts/

10. 10
Work Samples: Experiences/Events
Perceptions of [x] Upfront Event ElementsMost Memorable Aspects of [x] Upfront Event
Full Video: http://clarionresearch.com/qualitative-solutions/street-sessions-demo-video/

11. 11
Connect with Clarion!
212-664-1100
jamie.stenziano@clarionresearch.com
ClarionResearch.com
@ClarionResearch