1. Passionate about web
design and development
WHY DO WE NEED A PLAN?
The best way to begin the website design
process is to gather some information about
your requirements. The questions that follow
are designed to assess what you want to
achieve with your new website.
WHAT DO WE NEED TO KNOW?
Project assessment
HELP AND SUPPORT
Please contact us if you have any questions.
We are always happy to help.
0114 2544460
info@perceptivedesigns.co.uk
WHAT HAPPENS NEXT?
When you have completed the questionnaire,
we will review your response and contact
you if we need more information. We can
then begin to design your new website,
confident that it will meet your needs.
Once completed, return the questionnaire, to
info@perceptivedesigns.co.uk or post it to:
Perceptive Designs
4 The Parade
Sheffield, S12 2GA
There are four sections within the planner:
About your business
Your target audience
The website’s purpose and function
The website design
Try to include as much detail as
possible. This will help us to gain a clear
understanding of your project and what you
hope to achieve. If there are any sections
that are not relevant to you, leave them
blank.
1

2. Passionate about web
design and development
1. About your business
2
Please describe what you do and tell us about your organisation’s core business values.b)
Who are your main competitors? What are their website addresses? We need to know this to
understand how your business fits into the market.
c)
a) Please tell us the company name, your name and contact details (address, phone and email).
What is your main focus or unique selling point? What makes you different to your competition?d)

3. Passionate about web
design and development
2. Your target audience
3
What kinds of people will be visiting your website? This could be expressed in terms of age, gender,
education, occupation, experience using computers or any other category that you think is useful.
a)
What do your users value most? For instance, ease of use, cutting-edge design, low price, special
features, personalised attention, value for money, high quality.
c)
Where are your users based?b)
Other (please give details below)Local
National
Global

4. Passionate about web
design and development
2. Your target audience (continued)
4
How to you intend to drive users to the site? Please tick all that are relavant.e)
Other (please give details below)
Social media
Flyers/ posters
Search engine
Word of mouth
Newspaper/ magazine adverts
TV/ radio adverts
Advertise on other websites
Pay per click
Business cards
What information is the user looking for? Please tick all that are relavant.d)
Other (please give details below)Company information
Company news
Product information
Industry news
Company events
Articles/ blog

5. Passionate about web
design and development
3. Your website’s purpose and function
5
a)
What action do you want your users to take as a result of visiting the site? Do you want people to
call you, purchase goods, request a brochure for more information or something else?
b)
What features and functionality do you need the website to have? Please tick all that are relevant.
Online brochure
Update content yourself
Sell stock
Search facility
Forum
Blog
News items
Document store
Member’s area
Mobile website
Other (please give details below)
Image slideshow
Image gallery

6. Passionate about web
design and development
4. The website design
6
Please give us the addresses of any websites that have features that you like. This could be in
terms of the design, functionality or even how it makes you feel. What is it that you like and why?
b)
We need to understand the importance of different types of content within your new website. Please
tick the box that is most relevant to your project.
c)
Do you already have a website? If so, please tell us the address and what do you like about it. Are
there any features that have been particularly successful?
a)
Large passages of text with a page
banner and/or images/graphics
Small passages of text with a page
banner and/or images/graphics
Mostly images/graphics with small
amounts of text
Other (please give details below)

7. Passionate about web
design and development
4. The website design (continued)
7
Do you already have branding? If so, please provide your logo and
any samples of your current company literature.
e)
Please tick the words that describe the overall look and feel of your new site.d)
Other (please give details below)
Light
Dark
Corporate
Fun
Colourful
Monochrome
Busy
Minimal
Square
Rounded
Sophisticated
Old
Modern
Classic
Images
Big
Small
Graphics
If you do not have branding and would like us to supply a quotation, tell us where you intend to use
your logo. Please tick all that are relevant.
Yes
No
Other (please give details below)
Billboards
Products (t-shirts, mugs etc)
Website
Business cards
Stationery
Van signage
Posters/leaflets
Magazine/newspaper ads

8. Passionate about web
design and development
4. The website design (continued)
8
Are there any other services that you would like us to include in our quotation?g)
£600 - £1,500
e.g. brochure site, small
e-commerce
£1,500 - £5,000
e.g. heavily bespoke graphics,
e-commerce, large brochure site
£5,000 - £10,000
large e-commerce, member’s area
with forum
£10,000 +
online community, bespoke
functionality
Is there anything else that you would like to tell us,
for instance deadlines? (please give details below)
Do you already have a budget in mind? Please tick the box that is most appropriate for your project.
Don’t worry if the descriptions don’t match your project, they are intended as a guide only. We
understand that each project is different and all our websites are totally bespoke.
f)
Branding
Video production
Photography
Business cards
Stationery
Posters/leaflets
Other (please give details below)