2. Social Media: Research Insights New Campaign Financials [2]
Agenda
Social Media
• Research, Insights, Campaign, Financials
Product & Place
• Research, Insights, New Image, Financials
11. How can we reach Gen Y?
64%
Trust Sponsors
90%
Trust “Friends”
76%
Consumer Honesty
[11]Social Media: Research Insights New Campaign Financials
Source: Adweek
12. Insights
1 2
Members of Gen Y
trust their friends
and family for
recommendations on
products and how to
implement these
products into their
lives.
Gen Y engages
with people and
brands through
social media and
lives connected
up to the
minute.
[12]Social Media: Research Insights New Campaign Financials
14. Launch - Sweepstakes
Social Media: Research Insights New Campaign Financials
Incentive
=
Sweepstake
Hashtags
[14]
Source: Instagram
15. Highlighting Innovators
Check out Ms. Kristen’s dance class rehydrating properly! They are
working hard, but not forgetting to take care of their bodies. Make sure
you are replenishing and fueling your body for your next dance class
with Pedialyte.
#rehydration #workout #Pedialyte
[15]Social Media: Research Insights New Campaign Financials
20. Gen Y: The Busy Generation
62%
enjoy being very
busy
Product & Place: Research Insights New Image Financials
82%
physical health suffers
when busy
[20]
Source: The Sydney Morning Herald
21. How can we reach Gen Y?
67%
Purchase Single
Serving
52%
Convenient Formats
41%
Pay for Ease
[21]
Source: Mintel, Beverage Daily
Product & Place: Research Insights New Image Financials
22. Gen Y and Purchasing Decisions
57%
bought a new
product
83%
made an impulse
purchase
77%
bought from social
media
Product & Place: Research Insights New Image Financials [22]
Source: Yahoo! Aabaco Small Business
23. Insights
1 2
American society
views being busy
as a sign of
success.
Gen Y
prioritizes
convenience and
how products fit
into their lives.
Product & Place: Research Insights New Image Financials [23]
26. Example Metrics
[26]
Fit consumer
trends and
lifestyles
9%
Increase in
Sales
2.7¢
saved per
ounce
Product & Place: Research Insights New Image Financials
Source: US News
30. Back to
school
campaign
for Pedialyte
• Mid August
Roll out new
campaign
• August
Incorporate
ideas into
new
campaigns
• July/Aug.
Pick
sweepstakes
winners
• Mid-/Late July
Advertise
for
Sweepstakes
for Pedialyte
• Late June
Launch
Summer
Campaigns
• Early/Late
June
Timeline
[A-2]