Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

PR for startups

193 Aufrufe

Veröffentlicht am

PR for startups by David Waterhouse

Veröffentlicht in: Business
  • Als Erste(r) kommentieren

PR for startups

  1. 1. PR FOR START-UPS
  2. 2. Title position here Your title sit over itWHY BOTHER WITH PR? “Don't underestimate the power of traditional media when you launch. It must be your primary concern, starting months beforehand and continuing for weeks afterward.” Slack founder, Stewart Butterfield “People do not buy goods and services. They buy relations, stories and magic.” Seth Godin
  3. 3. Title position here Your title sit over itTIP 1: KNOW YOUR AUDIENCE What do we know about them? Availability: Time poor Mental state: Under a lot of pressure Knowledge of your industry: Depends on the journalist Habitat: Newsrooms, Pubs, Conferences, Networking events
  4. 4. Title position here Your title sit over itWHAT MAKES A GOOD STORY? • TIMELINESS Has anyone else reported it? Is it a feature or breaking news? • CONTROVERSY Is it a talking point? • IMPACT Who does it effect? Is a game-changer? Biggest? First of its kind? • PROXIMITY Are they only interested in a certain region? Around the corner? • PROMINENCE Is it someone famous? Big company affected? • HUMAN INTEREST Is it odd? Will it make people angry, sad? Conflict? • RANDOM Man bites dog
  5. 5. Title position here Your title sit over itCASE STUDY: STRANGE BREW
  6. 6. Title position here Your title sit over itCASE STUDY: PR ON STEROIDS
  7. 7. Title position here Your title sit over itCASE STUDY: BREWDOG BREWS UP A PR STORM
  8. 8. Title position here Your title sit over itTIP 2: GREAT PR IS ABOUT GREAT STORYTELLING
  9. 9. Title position here Your title sit over itWHAT’S YOUR STORY?
  10. 10. Title position here Your title sit over itCASE STUDY: SLACK Slack: Email killer. Flickr Cofounders Launch Slack, an Email Killer Die, Email, Die! A Flickr Cofounder Aims To Cut Us All Some Slack Slack: Catalyst of organizational transformation. “We’re selling a reduction in information overload, relief from stress, and a new ability to extract the enormous value of hitherto useless corporate archives. We’re selling better organizations, better teams.” Slack: Underdog success story. Third life: Flickr co-founder pulls unlikely success from gaming failure. Again. Slack: Massive growth, no marketing required. Slack Becomes Billion-Dollar Company With No Marketing Budget, Finally Hires CMO
  11. 11. Title position here Your title sit over itTIP 3: PR IS NOT JUST ABOUT PRESS RELEASES
  12. 12. Title position here Your title sit over itCASE STUDY: UNRULY’S PILLOW TALK AT TECH CITY LAUNCH
  13. 13. Title position here Your title sit over itCASE STUDY: UNRULY’S FAB LAB
  14. 14. Title position here Your title sit over itTIP 4: PITCH PERFECTLY
  15. 15. Title position here Your title sit over itTIP 5: TRACK YOUR SUCCESS
  16. 16. Title position here Your title sit over itQUESTIONS?
  17. 17. Title position here Your title sit over itABOUT ME

×