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Media Training: How to Prep Execs for the Big Interview

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Media coverage is a great opportunity for your brand, but it’s important your senior leaders put their best foot forward in the interview. How can you make sure the next interview with an executive runs smoothly? Brad will teach you how to train your execs to: Transform your media coverage with one simple technique Showcase your brand’s best traits with effective media responses Portray your organization positively when answering challenging questions Avoid repetition but keep messaging consistent

Marketing
1 of 22
Executive Media Training Cision Webinar September 9, 2015 © 2015 Phillips Media Relations, LLC
Bob Diamond Former CEO, Barclays Bank
Media Training Agenda 1. How to Develop Media Messages For Your Executives 2. Three Tips for Better Media Answers 3. How to Answer Challenging Questions
The Six Things Great Spokespersons Know Media Training Part One: How to Develop Media Messages For Your Executives
Media TrainingThe Message Support Stool
Media TrainingThe Message Support Stool
Media TrainingMessage Worksheets
Media Training Part Two: Three Tips for Better Media Answers
Media Training1. Remember “What” Is Not Enough Why + What
Messages and Message Supports Media Training 2. Keep Your Answers Short (But Not Too Short)
Media Training3. Speak to Your “Target Person”
Messages and Message Supports Media Training Part Three: Answering Challenging Questions
Media Training1. Ask “What’s The Real Answer?”
Media Training2. Give The ‘Human’ Answer
Media Training 3. Sell The Positives
Media Training4. Edit Yourself (or They’ll Do It For You) 4. Return To Your Messages
Media Training 5. Don’t Take The Bait
Mike Whan Commissioner, LPGA
MrMediaTraining.com © 2015 Phillips Media Relations, LLC

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