At Vocus, we embrace social media. All businesses should – even if they’re just using it to listen to their customers. Some organizations, however, are doing more than just listening and talking. They’re being creative; they’re using the power and reach of social media to engage their audiences in projects that go way beyond monitoring, reputation management and online coupons. You won’t find a formula for success here, or a prescribed process – but you might find inspiration in these snapshots of brands who
dared to be a little bit different.