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Building a Community Cloud for                                                                                      Customer Case Study


Employees and Businesses




City council uses Cisco FlexPod to offer community cloud services to staff and for small and
medium‑sized businesses

  EXECUTIVE SUMMARY                               Challenge
                                                  Salford City Council is one of 10 metropolitan district councils within Greater
  Customer Name: Salford City Council             Manchester in the northwest of England. Covering an area of 9957 hectares and
                                                  with a population of 230,000, Salford includes inner city, residential, and rural areas.
  Industry: Public Sector
  Location: United Kingdom                        The Council is an eager adopter of new technology and is keen to put its technological
                                                  expertise at the service of employees and citizens. It was one of the first government
  Number of Employees: 11,000
                                                  organizations in Europe to use Cisco® voice over IP (VoIP) technology on a large scale,
  Challenge                                       creating the continent’s biggest public sector VoIP deployment in 2003.
  •	Support growth of small and
    medium‑sized businesses                       Salford has highly advanced data facilities by public sector standards. However,
                                                  capacity constraints were beginning to appear. “We put a lot of virtual servers in
  •	Overcome infrastructure
                                                  there,” says Jonathan Burt, corporate infrastructure architect at Salford City Council,
    capacity constraints
                                                  “with 32 hosts on top of one storage array, effectively forming a single point of
  •	Transform IT from cost base to
                                                  failure. A lot of network cables ran from the individual servers, each of which had
    revenue stream
                                                  four network, two fibre channel, and two power connections. That was a lot of
  Solution                                        infrastructure to support and manage. Also, we had multiple back-up platforms
  •	Community cloud based on FlexPod              with different arrays, so it was a very complex design indeed.”
  Results                                         A 12:1 consolidation ratio, going from almost 400 physical servers down to
  •	Up to 99 percent server virtualization,       32 hosts, had been accomplished. This was a major achievement, but the
    helping provision private cloud               infrastructure’s power, cooling, cabling, and switch port requirements were
    services to local businesses
                                                  still considerable.
  •	Server capacity increased by 50
    percent, improving delivery and               Also, employees were consuming IT in new and different ways. Increasingly, devolved
    responsiveness of applications                Council departments and subsidiaries were deploying their own IT equipment and
  •	Five-to-one reduction in data center          operating independently. As well as duplicating effort, this fragmentation led to security
    floor space requirements, providing           and compliance problems. In response, the Council wanted to offer IT services in a
    room for revenue-generating                   more controlled and cost effective way, both internally and for other organizations
    hosting services                              in Greater Manchester. Salford would need to stop thinking about building a private
                                                  cloud for its own users and instead move to a multitenant community cloud model.




© 2013 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.		                              Page 1 of 4
Customer Case Study


“We were very keen to                             Solution
 look at community cloud                          Salford has worked with Cisco for around 15 years and closely tracks technology
                                                  developments. When Cisco launched its Unified Computing System™ (UCS®),
 solutions that could unify
                                                  Salford was interested in exploring the potential advantages but it had to wait until
 servers and storage with                         its existing server estate had reached end of life.
 a single fabric, while
                                                  “We were very keen to look at community cloud solutions to unify servers and
 significantly reducing
                                                  storage within a single fabric, while significantly reducing our cable stack,” says Burt.
 our cable stack.””                               “The Cisco and NetApp FlexPod architecture provided an unrivalled, pre-integrated
                                                  design that fitted that requirement very well.”
Jonathan Burt
Corporate Infrastructure Architect                Initially, a small FlexPod stack was procured for The Landing, a seven-floor Council
Salford City Council                              and ERDF funded facility. Designed to host small and medium-sized businesses
                                                  (SMBs) in the media industry, this has a screening room, usability labs, and digital
                                                  workflow center. The solution features a NetApp FAS3270 storage system with 80TB
                                                  of storage plus a Cisco UCS chassis with seven B200 M2 Blades running VMware.
                                                  It also has a number of UCS C210 M2 rack-mounted servers for media transcoding,
                                                  and two Cisco Nexus® 5548 Series Switches.

                                                  Following this project, the Council deployed a second FlexPod at its primary data
                                                  center. Operational within just three months, it features 60TB of storage, two
                                                  Nexus 5548 Series Switches, and two UCS chassis, one of which has seven B200
                                                  M3 Blades, each equipped with 192GB of memory. The second chassis, configured
                                                  to provide a remote desktop services environment, also has seven B200 M3 Blades,
                                                  each equipped with 32GB of memory.

                                                  This virtualized data center is managed via Cisco Prime Data Center Network
                                                  Manager, a feature-rich, customizable dashboard providing visibility and control
                                                  through a single screen.

                                                  The implementation was carried out by Manchester-based ANS Group, a former Cisco
                                                  Data Center and Virtualization Partner of the Year and FlexPod Premium Partner, and
                                                  was helped by the fact that the modular FlexPod design reduces deployment times
                                                  from months to weeks. “It’s to the credit of both ANS Group and the modular nature
                                                  of the Cisco kit that installation ran very smoothly and surprisingly quickly,” says Burt.

                                                  Finally, Salford plans to install a third FlexPod at its secondary data center, which is
                                                  located in a building owned by the neighboring Manchester City Council. This facility
                                                  will have a smaller NetApp FAS3240 storage system, with 30TB of storage, two
                                                  5548 Series Switches, and a single UCS chassis with a mixture of B200 M3 Blades
                                                  for server virtualization and VDI.

                                                  Results
                                                  Thanks to FlexPod, Salford now has a solid foundation for the delivery of community
                                                  cloud services. Features that make the architecture especially suited to cloud
                                                  delivery include:

                                                  •	 UCS XML API that takes administration to the next level and helps automate UCS
                                                     operations, taking advantage of the fact that the UCS brought together the ability
                                                     to manage all components in one management interface.
                                                  •	 Wide range of programmability options, from resource pooling and perception of
                                                     infinite capacity to continuous availability and drive predictability.
                                                  •	 Unified Fabric for ‘wire-once’ logically-defined network and storage connectivity
                                                     with northbound programmability
                                                  •	 Virtualized Multiservice Data Center reference architecture for cloud environments
                                                     using flexible, validated designs in an integrated model that adapts easily to public
                                                     sector needs.




© 2013 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.		                               Page 2 of 4
Customer Case Study


“Multitenancy was                                 •	 Cisco Data Center Interconnect technologies that transparently extend LAN and
 embedded within FlexPod                             SAN connectivity and provide accelerated, highly-secure data replication, server
                                                     clustering, and workload mobility between geographically dispersed data centers.
 from day one. Using this as
 a blueprint, you can change                      Although FlexPod is set up to support VDI, the Council for the time being is more
                                                  concerned with using the data center platform to deliver session virtualization, with
 different elements without
                                                  terminal services providing remote applications to traditional desktops.
 breaking it. The modular
 design also means you can                        Salford is working on a proof-of-concept in which applications will be separated
                                                  from operating systems and devices. Users will then be able to choose which
 build on top very easily.”
                                                  applications they want, and these will be presented with a standard user interface
                                                  irrespective of device. To make this transition, Salford will most likely use Citrix and
Jonathan Burt
                                                  Microsoft hypervisors to virtualize the applications, combined with Citrix presentation
Corporate Infrastructure Architect
Salford City Council
                                                  technologies to stream them to multiple device types. Says Burt: “We believe session
                                                  virtualization is the biggest enabler of what we want to do moving forward. You can
                                                  achieve far greater economies of scale with this approach.”

                                                  Virtualization rates are currently at 95 percent and are targeted to increase to 99
                                                  percent by the second half of 2013. In total, 450 virtual machines run Exchange,
                                                  SQL, SAP, Active Directory, and line-of-business applications. The Council is in
                                                  the process of migrating SAP applications from Solaris and Oracle to Linux86 with
                                                  an Oracle back-end as part of the move from physical to virtual infrastructures.
                                                  Microsoft System Center is used for VM management and orchestration.

                                                  Following the move to FlexPod, processor utilization has dropped from 90 percent to
                                                  between 40 and 50 percent, leading to a noticeable improvement in the speed and
                                                  response of applications. Also, improved deduplication rates contributed towards an
                                                  estimated 30 percent reduction in storage requirements.

                                                  Improvements to the computing architecture and cooling systems have helped the
                                                  Council reduce its energy bill by more than 50 percent over the last four years.
                                                  “We’re hoping to drive energy costs down even further,” Burt says. “We’ve gone
                                                  from 32 hosts controlling 400 VMs down to 10 Cisco UCS blades that run the entire
                                                  environment. We’re on track to achieve a 40-to-one consolidation ratio with potential
                                                  scope to go up to 50-to-one.”

                                                  A further benefit is a significant reduction in cabling and switch port count across
                                                  all three data centers. Previously Salford had been connecting fixed form factor
                                                  switches to fully populated modular Cisco Catalyst® 6500 Series Switches to
                                                  overcome switch port density challenges in its primary data center. With the UCS
                                                  and Nexus integration in FlexPod, however, the Council is able to use 10Gbps
                                                  Ethernet Cisco Unified Fabric (including Fibre Channel over Ethernet and Data
                                                  Center Bridging) and Fabric Extender Technology. These technologies reduced
                                                  cabling, network interface cards, access and aggregation network layer switch port
                                                  requirements, and power consumption while also allowing for future scalability which
                                                  adheres to data center fabric design best practices.

                                                  The number of racks in the data center has been cut from five to two, releasing
                                                  valuable space that Salford can rent out to other organizations. Manchester City
                                                  Council, for example, has taken six racks, and other partners are looking to move
                                                  in. “One of the key aspects of this project is that, while we see Salford City Council
                                                  as a customer, we are also delivering services to other partner organizations and
                                                  driving income,” Burt says.

                                                  Providing IT services that support the growth of SMBs in The Landing, for example,
                                                  could help Council finances through improved employment rates. “Multitenancy
                                                  was embedded within FlexPod from day one,” says Burt. “Using this as a blueprint,
                                                  you can change different elements without breaking it. The modular design also
                                                  means you can build on top very easily.”




© 2013 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.		                             Page 3 of 4
Customer Case Study


                                                                  Next Steps
                                                                  Going forward, Salford is planning to improve business continuity by changing its
                                                                  primary and secondary data center configurations from active-standby to active-
                                                                  active. Cisco technologies designed to enable and complement an active-active data
                                                                  center configuration include the advanced virtual workload mobility functionality found
                                                                  in Salford’s existing Cisco Nexus 1000V Series Virtual Software Switch deployment,
                                                                  accompanying virtual security products, Cisco Overlay Transport Virtualization (OTV)
                                                                  and Cisco Locator/ID Separation Protocol (LISP). Together, these technologies will
                                                                  remove the need to reconfigure IP addresses or network design when services
                                                                  and applications are moved between or clustered across Salford’s active-active
                                                                  data centers. This will be achieved in a safe and optimized manner by isolating fault
                                                                  domains at each data center and by directing users to their most locally hosted
                                                                  resource when determined by service policy.



                                                                  For More Information
                                                                  To learn more about the Cisco Services, architectures, and solutions featured in this
                                                                  case study please go to:
                                                                  www.cisco.com/go/flexpod




                                                                  Product List
                                                                  FlexPod Components
                                                                  •	Cisco Unified Computing System (UCS)
                                                                     --Cisco UCS B200 M2 Blade Servers
                                                                     --Cisco UCS B200 M3 Blade Servers
                                                                     --Cisco UCS C210 M2 Rack-Mount Servers
                                                                  •	NetApp FAS3270 and FAS3240 storage systems
                                                                  •	Cisco Nexus 5548 Series Switches
                                                                  •	Cisco Nexus 1000V Series Virtual Software Switches
                                                                  •	Cisco Nexus 1010 Virtual Services Appliances
                                                                  Network Management
                                                                  •	Cisco Prime Data Center Network Manager
                                                                  Applications
                                                                  •	VMware
                                                                  •	SAP
                                                                  •	Microsoft Exchange, Active Directory, SQL Server, and System Center
                                                                  •	SQL
                                                                  •	Citrix




Americas Headquarters                                   Asia Pacific Headquarters                      Europe Headquarters
Cisco Systems, Inc.                                     Cisco Systems (USA) Pte. Ltd.                  Cisco Systems International BV Amsterdam,
San Jose, CA                                            Singapore                                      The Netherlands

Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices.

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go
to this URL: www.cisco.com/go/trademarks. Third party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply
a partnership relationship between Cisco and any other company. (1110R)

© 2013 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.	    Printed in the UK	          ES/0113	                 Page 4 of 4

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Salford City Council

  • 1. Building a Community Cloud for Customer Case Study Employees and Businesses City council uses Cisco FlexPod to offer community cloud services to staff and for small and medium‑sized businesses EXECUTIVE SUMMARY Challenge Salford City Council is one of 10 metropolitan district councils within Greater Customer Name: Salford City Council Manchester in the northwest of England. Covering an area of 9957 hectares and with a population of 230,000, Salford includes inner city, residential, and rural areas. Industry: Public Sector Location: United Kingdom The Council is an eager adopter of new technology and is keen to put its technological expertise at the service of employees and citizens. It was one of the first government Number of Employees: 11,000 organizations in Europe to use Cisco® voice over IP (VoIP) technology on a large scale, Challenge creating the continent’s biggest public sector VoIP deployment in 2003. • Support growth of small and medium‑sized businesses Salford has highly advanced data facilities by public sector standards. However, capacity constraints were beginning to appear. “We put a lot of virtual servers in • Overcome infrastructure there,” says Jonathan Burt, corporate infrastructure architect at Salford City Council, capacity constraints “with 32 hosts on top of one storage array, effectively forming a single point of • Transform IT from cost base to failure. A lot of network cables ran from the individual servers, each of which had revenue stream four network, two fibre channel, and two power connections. That was a lot of Solution infrastructure to support and manage. Also, we had multiple back-up platforms • Community cloud based on FlexPod with different arrays, so it was a very complex design indeed.” Results A 12:1 consolidation ratio, going from almost 400 physical servers down to • Up to 99 percent server virtualization, 32 hosts, had been accomplished. This was a major achievement, but the helping provision private cloud infrastructure’s power, cooling, cabling, and switch port requirements were services to local businesses still considerable. • Server capacity increased by 50 percent, improving delivery and Also, employees were consuming IT in new and different ways. Increasingly, devolved responsiveness of applications Council departments and subsidiaries were deploying their own IT equipment and • Five-to-one reduction in data center operating independently. As well as duplicating effort, this fragmentation led to security floor space requirements, providing and compliance problems. In response, the Council wanted to offer IT services in a room for revenue-generating more controlled and cost effective way, both internally and for other organizations hosting services in Greater Manchester. Salford would need to stop thinking about building a private cloud for its own users and instead move to a multitenant community cloud model. © 2013 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 1 of 4
  • 2. Customer Case Study “We were very keen to Solution look at community cloud Salford has worked with Cisco for around 15 years and closely tracks technology developments. When Cisco launched its Unified Computing System™ (UCS®), solutions that could unify Salford was interested in exploring the potential advantages but it had to wait until servers and storage with its existing server estate had reached end of life. a single fabric, while “We were very keen to look at community cloud solutions to unify servers and significantly reducing storage within a single fabric, while significantly reducing our cable stack,” says Burt. our cable stack.”” “The Cisco and NetApp FlexPod architecture provided an unrivalled, pre-integrated design that fitted that requirement very well.” Jonathan Burt Corporate Infrastructure Architect Initially, a small FlexPod stack was procured for The Landing, a seven-floor Council Salford City Council and ERDF funded facility. Designed to host small and medium-sized businesses (SMBs) in the media industry, this has a screening room, usability labs, and digital workflow center. The solution features a NetApp FAS3270 storage system with 80TB of storage plus a Cisco UCS chassis with seven B200 M2 Blades running VMware. It also has a number of UCS C210 M2 rack-mounted servers for media transcoding, and two Cisco Nexus® 5548 Series Switches. Following this project, the Council deployed a second FlexPod at its primary data center. Operational within just three months, it features 60TB of storage, two Nexus 5548 Series Switches, and two UCS chassis, one of which has seven B200 M3 Blades, each equipped with 192GB of memory. The second chassis, configured to provide a remote desktop services environment, also has seven B200 M3 Blades, each equipped with 32GB of memory. This virtualized data center is managed via Cisco Prime Data Center Network Manager, a feature-rich, customizable dashboard providing visibility and control through a single screen. The implementation was carried out by Manchester-based ANS Group, a former Cisco Data Center and Virtualization Partner of the Year and FlexPod Premium Partner, and was helped by the fact that the modular FlexPod design reduces deployment times from months to weeks. “It’s to the credit of both ANS Group and the modular nature of the Cisco kit that installation ran very smoothly and surprisingly quickly,” says Burt. Finally, Salford plans to install a third FlexPod at its secondary data center, which is located in a building owned by the neighboring Manchester City Council. This facility will have a smaller NetApp FAS3240 storage system, with 30TB of storage, two 5548 Series Switches, and a single UCS chassis with a mixture of B200 M3 Blades for server virtualization and VDI. Results Thanks to FlexPod, Salford now has a solid foundation for the delivery of community cloud services. Features that make the architecture especially suited to cloud delivery include: • UCS XML API that takes administration to the next level and helps automate UCS operations, taking advantage of the fact that the UCS brought together the ability to manage all components in one management interface. • Wide range of programmability options, from resource pooling and perception of infinite capacity to continuous availability and drive predictability. • Unified Fabric for ‘wire-once’ logically-defined network and storage connectivity with northbound programmability • Virtualized Multiservice Data Center reference architecture for cloud environments using flexible, validated designs in an integrated model that adapts easily to public sector needs. © 2013 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 2 of 4
  • 3. Customer Case Study “Multitenancy was • Cisco Data Center Interconnect technologies that transparently extend LAN and embedded within FlexPod SAN connectivity and provide accelerated, highly-secure data replication, server clustering, and workload mobility between geographically dispersed data centers. from day one. Using this as a blueprint, you can change Although FlexPod is set up to support VDI, the Council for the time being is more concerned with using the data center platform to deliver session virtualization, with different elements without terminal services providing remote applications to traditional desktops. breaking it. The modular design also means you can Salford is working on a proof-of-concept in which applications will be separated from operating systems and devices. Users will then be able to choose which build on top very easily.” applications they want, and these will be presented with a standard user interface irrespective of device. To make this transition, Salford will most likely use Citrix and Jonathan Burt Microsoft hypervisors to virtualize the applications, combined with Citrix presentation Corporate Infrastructure Architect Salford City Council technologies to stream them to multiple device types. Says Burt: “We believe session virtualization is the biggest enabler of what we want to do moving forward. You can achieve far greater economies of scale with this approach.” Virtualization rates are currently at 95 percent and are targeted to increase to 99 percent by the second half of 2013. In total, 450 virtual machines run Exchange, SQL, SAP, Active Directory, and line-of-business applications. The Council is in the process of migrating SAP applications from Solaris and Oracle to Linux86 with an Oracle back-end as part of the move from physical to virtual infrastructures. Microsoft System Center is used for VM management and orchestration. Following the move to FlexPod, processor utilization has dropped from 90 percent to between 40 and 50 percent, leading to a noticeable improvement in the speed and response of applications. Also, improved deduplication rates contributed towards an estimated 30 percent reduction in storage requirements. Improvements to the computing architecture and cooling systems have helped the Council reduce its energy bill by more than 50 percent over the last four years. “We’re hoping to drive energy costs down even further,” Burt says. “We’ve gone from 32 hosts controlling 400 VMs down to 10 Cisco UCS blades that run the entire environment. We’re on track to achieve a 40-to-one consolidation ratio with potential scope to go up to 50-to-one.” A further benefit is a significant reduction in cabling and switch port count across all three data centers. Previously Salford had been connecting fixed form factor switches to fully populated modular Cisco Catalyst® 6500 Series Switches to overcome switch port density challenges in its primary data center. With the UCS and Nexus integration in FlexPod, however, the Council is able to use 10Gbps Ethernet Cisco Unified Fabric (including Fibre Channel over Ethernet and Data Center Bridging) and Fabric Extender Technology. These technologies reduced cabling, network interface cards, access and aggregation network layer switch port requirements, and power consumption while also allowing for future scalability which adheres to data center fabric design best practices. The number of racks in the data center has been cut from five to two, releasing valuable space that Salford can rent out to other organizations. Manchester City Council, for example, has taken six racks, and other partners are looking to move in. “One of the key aspects of this project is that, while we see Salford City Council as a customer, we are also delivering services to other partner organizations and driving income,” Burt says. Providing IT services that support the growth of SMBs in The Landing, for example, could help Council finances through improved employment rates. “Multitenancy was embedded within FlexPod from day one,” says Burt. “Using this as a blueprint, you can change different elements without breaking it. The modular design also means you can build on top very easily.” © 2013 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 3 of 4
  • 4. Customer Case Study Next Steps Going forward, Salford is planning to improve business continuity by changing its primary and secondary data center configurations from active-standby to active- active. Cisco technologies designed to enable and complement an active-active data center configuration include the advanced virtual workload mobility functionality found in Salford’s existing Cisco Nexus 1000V Series Virtual Software Switch deployment, accompanying virtual security products, Cisco Overlay Transport Virtualization (OTV) and Cisco Locator/ID Separation Protocol (LISP). Together, these technologies will remove the need to reconfigure IP addresses or network design when services and applications are moved between or clustered across Salford’s active-active data centers. This will be achieved in a safe and optimized manner by isolating fault domains at each data center and by directing users to their most locally hosted resource when determined by service policy. For More Information To learn more about the Cisco Services, architectures, and solutions featured in this case study please go to: www.cisco.com/go/flexpod Product List FlexPod Components • Cisco Unified Computing System (UCS) --Cisco UCS B200 M2 Blade Servers --Cisco UCS B200 M3 Blade Servers --Cisco UCS C210 M2 Rack-Mount Servers • NetApp FAS3270 and FAS3240 storage systems • Cisco Nexus 5548 Series Switches • Cisco Nexus 1000V Series Virtual Software Switches • Cisco Nexus 1010 Virtual Services Appliances Network Management • Cisco Prime Data Center Network Manager Applications • VMware • SAP • Microsoft Exchange, Active Directory, SQL Server, and System Center • SQL • Citrix Americas Headquarters Asia Pacific Headquarters Europe Headquarters Cisco Systems, Inc. Cisco Systems (USA) Pte. Ltd. Cisco Systems International BV Amsterdam, San Jose, CA Singapore The Netherlands Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices. Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/go/trademarks. Third party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1110R) © 2013 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Printed in the UK ES/0113 Page 4 of 4