1. Hanh Tu
Vice President, Cisco China
November 20, 2013
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2. Wireless Services
Mobile Offload
Wi-Fi Hotspots
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Wi-Fi as a platform for service
innovation, revenue generation
and experience transformation
Wi-Fi as a 3G/4G offload
technology: a mobile network
optimization tool
Wi-Fi as a hotspot
technology: a traditional
consumer service
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3. RETAIL
Consumers
• Location- and
dwell-time-based
notifications
• Personalized
promotions
• Customer analytics
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HOSPITALITY
Guests
• Maps with featured
attractions
• Personalized thirdparty advertising
• Nearby amenities
TRAVEL
Passengers
• Wait times and gate
directions
• Improved passenger
traffic flow
• Third-party
advertising
HEALTHCARE
Patients
• Way finding patient
apps
• Simplified onboarding
• Nearby services
discovery
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4. • Smart Connected Communities – Wi-Fi city, transportation, Wi-Fi
as a service, Smart tourism, public safety and security, citizen
services
• Unified Collaborations Integration
• Cable Operators
• Managed Cloud Wi-Fi - Meraki (optimized for lean IT)
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5. Dynamic Insights by Telefonica
Pinsight by Sprint
Precision Marketing by Verizon
GeoVision by SK Telecom
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6. Desired New Public Hotspot Locations
Restaurants/Cafes/Fast Food Outlets
Retails Stores/Shopping Malls
Cars
Hotels
Grocery Stores
Highway Rest Stops
Airports
Parks
Doctor Offices
Beaches
Libraries
Hospitals
Airplanes
None of the Above
Schools
Subways
Busses/Bus Stops
Trains
0%
5%
10%
15%
20%
25%
Percentage of Respondents
People now expect Wi-Fi to be everywhere that they are
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7. Passpoint Icon
• Thanks to the work of the Wi-Fi
Alliance and the Wireless
Broadband Alliance
• Apple and Samsung devices now
available on the market
• Commercial deployments will start
in 2014
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8. • Industry first live deployment
with 13 Operators
• Passpoint CERTIFIED
• Location-based services
• Analytics
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9. Enhanced
Customer
Engagement
Context-Aware
Marketing
Opportunities
On-Premises
Customer
Visibility
Increased customer
satisfaction and
loyalty
with relevant mobile
communication
Attribute-based
(time, location,
profile, etc.) mobile
notification
capabilities
Real-time and
historical insight
into customer
movements and
patterns
Increased Revenue Opportunities
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10. Thank you.
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