Data Center, Private Cloud/IT transformation

1. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Connect 11© 2012 Cisco and/or its affiliates. All rights reserved. CITEIS Jim Robshaw Sr Director Cisco IT May 30th 2013 Toronto, Canada

2. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 2 Screenshot from Cisco on Cisco Deployment Self-Service and Orientation Provide Consumer IT Experience with Enterprise Governance and Control Enable IT-as-a-Service Operating Model for Virtual and Cloud: • Catalog of standard offerings • Self-service portal interface • Policy-based controls • Process orchestration • Lifecycle management • Pay-per-use tracking

4. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 4 Guiding Principles 1. Maximize transparency to clients to accelerate adoption 2. Transform to an elastic self-service model with tiered offerings 3. Multi-tenancy to support business model diversity Traditional Enterprise Commercial IaaS/PaaS SP CITEIS, 1st Generation Cloud Flexibility, high adoption, low application transformation cost Rigid, limited adoption, high application transformation cost CITEIS, 2nd Generation Cloud

6. Service Catalog Show/chargeback VMWare ESX/ESXi Network Virtualization OVF OVF* OVF Image Repository PaaS Integration (API) Workload Mobility Logical Segmentation Control, Security and Fault Isolation CITEIS – Journey to the IaaS Cloud *OVF = Open Virtualization Format Cisco Nexus Cisco UCS x86 Virtualization Automation Self-service Multi-tenancy Elasticity Unified Infrastructure Service Unit Cost VM 2x4 – Silver $ Bare-metal 8x64 $$$ Cisco IT Elastic Infrastructure Service (CITEIS) Cisco Intelligent Automation for Cloud

7. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 7 Introducing CITEIS – Concept A Framework for Providing Infrastructure as a Service Design it Where can we put it? Procure it Install it Configure it Secure it Is it ready? Architect it Design it Where can we put it? Procure it Install it Configure it Secure it Is it ready? Architect it Before CITEIS After CITEIS • Machine-oriented • Manual provisioning • Hard to control utilization • Service-oriented • Self-service; automated provisioning • Elasticity (capacity-on-demand) • High provisioning & ops cost • Extended provisioning time • Configuration risk • Optimized provisioning & ops cost • Rapid provisioning • Increased Resiliency and Availability Manual Automated Self-service On-demand CITEIS

8. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 8 CITEIS Gen2 Agile FlexibleAbility to Deploy Infrastructure Services When You Need Them Increase or Decrease Infrastructure to Match Demand Choice of Prebuilt Virtual Images or Custom Images That You Design Based on Specific Needs Integrate PaaS and SaaS Available to Internal Cisco Users Only - Data Remains Inside Cisco Limit Access to Only Those Users You Entitle Secure Cost Effective Comparable Pricing Models to Third-Party Service Providers

9. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 9 • Functional overflow • Hybrid model Process • Provisioning • Entitlement • Lifecycle management • Capacity and asset management • Discovery Software • Nexus 1000v • Global UCS Manager • Virtual Security Gateway (VSG) • Service Catalog • VMware ESX • Windows Server • Linux • Cisco Cloud Portal (newScale) • Cisco Tidal Enterprise Orchestrator Hardware • Cisco UCS • Nexus 7000 • ACE • GSS • MDS • NAS storage • SAN storage • Catalyst 6500 Cisco IT Elastic Infrastructure Services (CITEIS) Integration of the following products and features required to provide CITEIS end-state services CITEIS FUTURECITEIS

10. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 10 CITEIS – Key Components and Features Cisco Cloud Portal Self Service UI  Complete Control in Requesting Infrastructure Resources  Simple, Easy to Use Interface  Your Request Automated End-to-End Reducing Time to Market Customized Virtual Images and Appliances  Upload Your Customized Images Into CITEIS and Make Them Available via the Self-Service Portal  Choose Pre-Configured Images Provided by Cisco IT and/or Other CITEIS Users Metering and Billing  Support for Subscription Based Billing with Pay-as-you-Go Capabilities  Single, Aggregated Billing for Purchased Infrastructure Resources IaaS APIs  Build Your Own Custom Tools that Interact with CITEIS via Available APIs Security and Segmentation  Ability to Define Entitlement Rights to Specific Users for Resource Access  Logical Segmentation Between Tenants – Your Resources Guaranteed and Segmented Support Services  Upfront SLA Guarantee and Pre-Defined Maintenance Windows  Option for Cisco IT Support of Your Virtual Environments or You Can Support Your Own Availability • CITEIS “Express” launched – June 15 • CITEIS “VDC” launched – August 22 • CITEIS with PaaS provisioning – June Customer Repeatable Solution  Cisco UCS and data center technologies  Cisco Intelligent Automation for Cloud  VMware vSphere and vCloud Director  rPath Cloud Engine

11. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 11 CITEIS Store Front Vmware vCenter Vmware vSphere Virtual DC 1 Virtual DC 2 Vmware vCloud Director NAS Storage Defined Service Level Agreement and Policies Publish Billing System Image Publishers VDC Users Tenant Owners Purchase Capacity Management Portal . . .Vmware vSphere Publish Cisco UCS Standard Offerings newScale CITEIS VDC Based Commitment And CITEIS Express Registration vLanServices vLanServices Tenant A Express PaaS Alignment APIs APIs CITEIS Gen2 CITEIS Express Users TEO

12. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 12 CITEIS Gen2 at Work Lifecycle Management Policies & GovernanceTenant Approvals & Controls Standardized IT Offerings Define and Publish Standard Options NDCS Service Provider Management Client Customized Offerings / Images via Image Store Front Entitled Client Self-Service Developers Self-Service IT Storefront Report Consumption Tracking for Pay-Per-Use Chargeback or Showback 12 Security Ops DR Network Storage Orchestrate Delivery Process Coordination and Delivery Automation

15. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 15 CITEIS Key Benefits Agile FlexibleAbility to Deploy Infrastructure Services When You Need Them Increase or Decrease Infrastructure to Match Demand Choice of Prebuilt Virtual Images or Custom Images That You Design Based on Specific Needs Integrate PaaS and SaaS Available to Internal Cisco Users Only - Data Remains Inside Cisco Limit Access to Only Those Users You Entitle Secure Cost Effective Comparable Pricing Models to Third-Party Service Providers

17. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 17 Examples of Cloud Services Cloud Delivery Models SaaS Software as a Service Applications, collaboration, etc. PaaS Platform as a Service Middleware, directories, etc. IaaS Infrastructure as a Service Compute, storage, networking Data Center as a Service Data center facilities, power, cooling DCaaS

18. o Gen 2 Service Offerings Based on the Following Models o CITEIS Virtual Data Centers (vDCs) (tenant pre-paid resource pools) o CITEIS Express (personal infrastructure services or On Demand) o CITEIS VDCs - Pre-Defined Resource Pools with Bundled Services o Virtual Resources Reserved and Guaranteed o Tenants Allocate and Manage Resources Based on Their Specific Needs o Minimum One (1) Quarter Subscription Commitment Required o CITEIS “Express” for Individual Cloud Based Services o Experimental; Ideal for Sandbox Environments Only o Minimal SLAs and Support Provided; Best Effort o Value Add Offerings o Enhanced Infrastructure Services Available for Additional Charges o Compliments CITEIS VDC Subscriptions Only CITEIS Gen2 Subscription Models

19. CITEIS Gen2 CITEIS VDC and Value Add Service Offerings

20. o CITEIS VDCs Customized Based on Tenant Needs o Tenant Owner “Pieces Together” Virtual Infrastructure Resources to Build VDC o Based on “Building Blocks” o CITEIS VDCs are Elastic o Virtual Infrastructure Resources Can Be Added or Deleted o Driven through Service Catalog CITEIS Gen2 Virtual Data Center Offering Virtual Resources • Virtual CPU (ghz) • Virtual Memory • Segmented vLan Storage Allocation Support Option • NDCS Managed • Self Managed Service Type • Internal • DMZ Tenant VDC

21. Cisco ConfidentialCisco Confidential© 2011 Cisco and/or its affiliates. All rights reserved. 21 CITEIS VDC Building Block(s) Mini Small Medium Large Jumbo Maximum # of Virtual Machines (constrained by size of vLan) 10 25 55 120 250 Reserved Compute Power (performance equivalent) 20 vCPUs / 20 ghz 50 vCPUs / 50 ghz 110 vCPUs / 110 ghz 240 vCPUs / 240 ghz 500 vCPUs / 500 ghz Total Reserved Memory for Tenant Virtual Machines 40 gb 100 gb 220 gb 480 gb 1000 gb Storage Allocation 250 GB 500 GB 1375 GB 3000 GB 6250 GB Engagement Model Self Service Self Service Self Service Self Service Self Service CIU Base Container Cost $ $$ $$$ $$$$ $$$$$ Select vLan Container (One vLan per building block) vLan - Segmentation /28, /27,/26,/25 or /24 Select Support Options (Must Select One) 1 - Client Managed OS Support No Additional Charge 2 - NDCS Managed OS Support $ Support for Cisco Enterprise Linux, Windows 2003, 2008 Based Images Only Base Service Agreements Service Availability 99.9% Standard Support Window (based on support option) Monday – Friday 8am – 8pm CST Monthly Maintenance Window Maintenance Occurs 1800 – 0800 Local Business Hours Only Monthly Window: Second Thursday of Each Month Order Fulfillment SLA Three (3) Business Days

22. Cisco ConfidentialCisco Confidential© 2011 Cisco and/or its affiliates. All rights reserved. 22 Performance Tier II NAS New VDC Implementation: XXX Business Day SLA Grow Existing VDC Capacity: Same Day Service via Service Catalog* OS Data Storage (vmdk size) 25 GB Application Data Storage (vmdk based) 25gb Increments Cost per GB $ Data Protection and Recovery (Value Add) Storage Snapshot 1 Daily 23 Hourly XXX Business Day SLA Limited Self Service Restore RPO: 1 Hour RTO; 3 Hour Additional Cost per GB Based on PS Engagement Shared Storage (Value Add) Shared Storage Configuration $ XXX Business Day SLA Storage Offering (value add to CITEIS VDC) Server Load Balancing Configuration $ per ViP XXX Business Day SLA ACL Configuration $ per ACL XXX Business Day SLA Network Offering (value add to CITEIS VDC) Order Fulfillment SLAs

23. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 23 CITEIS Gen2 CITEIS Gen2 CITEIS VDCs – Tenant Customizable and Elastic Tenant VDC Mini MediumMini Tenant VDC Large Tenant VDC Jumbo Medium Medium Tenant X Tenant Y Tenant … 75 VM Capacity 120 VM Capacity 360 VM Capacity Value Adds Value Adds Value Adds Current Capacity; Tenant Can Increase By Adding Additional Building Blocks Current Capacity; Tenant Can Increase By Adding Additional Building Blocks

24. CITEIS Gen2 CITEIS Service Offering EXPRESS

25. Cisco ConfidentialCisco Confidential© 2011 Cisco and/or its affiliates. All rights reserved. 25 Maximum # of Virtual Machines per User Two (2) Maximum IP Addresses One (1) DHCP Address per VM Virtual Machine Supported Configurations Option 1: 1cpu x 2gb Option 2: 2cpu x 4gb Supported Images Client Provided and Uploaded into CITEIS Express Charged per GB Used – $ per gb Virtual Machine Expiration 30 Days Storage Options OS and Data Storage 25 GB Increments Snapshots Not Available Backup and Recovery Not Available Service Agreements Service Availability Target 99.9% Standard Support Window Best Effort Monthly Maintenance Window Maintenance Occurs 1800 – 0800 Local Business Hours Only Monthly Window: Second Thursday of Each Month Order Fulfillment SLA On Demand via Service Catalog Service Costs 1cpu x 2gb VM Option $ per Month (does not include storage) 2cpu x 4gb VM Option $$ per Month (does not include storage) Per GB of Storage Allocated $ per GB per Month CITEIS EXPRESS (on Demand Services) Note: Service is capped at 200 VMs and 10Tb of Storage. Once consumed, new requests will not be fulfilled until existing VMs expire or released by clients

26. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 26 • Zenoss offering (service assurance) • Overdrive (network automation) • Storage automation and cloud storage • Elasticity and workload mobility • IPv6 in the data center Q2FY’12 Q3FY’12 • Workload based service offering • Image Management and PaaS support (rPath limited) • VSG/VNMC network management • High availability enhancements • vCloud Director upgrade • TEO upgrade and rearchitecture • Overdrive pilot  Web Logic Application Servers provisioning • Identity management • LISP (L3 address portability) • External/Public cloud • vMotion with LISP Q4FY’12 • CITEIS Gen1 convergence • AMS DC pod expansion Q1FY’13 PaaS Prototype: Apache as a Service PaaS Service Offerings – Initial offering April/May 2012 Basic but formally supported CITEIS Gen2 Service Roadmap High Level

27. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 27 Capability Phase 1 (6/15) Phase 2 (10/2011) Phase 3 (1/2012) SelfService Std composite service offerings Value add service offerings On Demand model (express) Pricing & Chargeback Model Workload based offerings Premium offerings (i.e WAN burst) Service assurance (TBD) Automation& Provisioning Network Cfg - VLAN, VRF, ACL (Overdrive) NAS provisioning External Cloud Policy Management (Overdrive) Image Management (TBD) CITEIS Gen2 Service Roadmap

28. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 28 Capability Phase 1 Phase 2 Phase 3 Ops Model Freeze Free Environment Defined maintenance windows Elasticity & Workload movement Locations DMZ & Non-DMZ environments Compliance based environments Cisco Locations Allen, TX RTP1 & AMS APAC CITEIS Gen2 Service Roadmap

29. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 29 CITEIS Gen2 Service Request Your CITEIS Express Virtual Machine by CLICKING HERE Want to Learn More About CITIES GEN2, Please Contact Us Via Email: General Questions: ciscoit-iaas-request@cisco.com Technical Questions: ciscoit-iaas-tech@cisco.com Request Your CITEIS Express Virtual Machine by CLICKING HERE (url: http://nsl-mti-001-p.cisco.com/RequestCenter/default-login.jsp?NSA_LOGIN_NAME= )

31. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 31 Cisco IT – Global Compute OS Trends 0 1000 2000 3000 4000 5000 6000 7000 8000 06Q2 06Q4 07Q2 08Q2 08Q3 08Q4 09Q1 09Q2 09Q3 09Q4 10Q1 10Q2 10Q3 10Q4 11Q1 11Q2 ESX Linux Solaris Windows HPUX

32. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 32 Automated Self-Service On-Demand Architect It Design It Where Can We Put It? Procure It Install It Configure It Secure It Is It Ready? Manual Service-Oriented Self-Service; Automated Provisioning Elasticity (Capacity-on-Demand) A Framework for Providing Infrastructure as a Service

33. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 33 CITEIS TCO and Provisioning Times Cloud brings Agility and Cost Benefits Source: Cisco IT NDCS, RCDN9 build-out cost tracking (state-of-art Tier-III DC facility), Dec 2009 Delivery Time 6 -8 weeks (on demand) 2 -3 weeks (manual) 15 minutes (self service) 15 mins VM (2 -9 days E2E) $0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500 $4,000 Legacy (rackmount); all physical Legacy; medium virtualization (54%) Current state; 46/54% Legacy/UCS; 75% Virtualized Target state; 100% UCS/Cloud; 80% virtualization TCO Physical TCO Virtual Compute TCO ($/Qtr/OS instance) Virtualization > Unified Computing > Cloud Average TCO Today

35. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 35 Using the same components (processor and memory), the combination of Unified Computing, Unified I/O and Automation results in 27% savings for bare-metal and 24% for virtual offerings. *Silver = 50% CPU resource reservation; 75% Memory resource reservation, Includes DC Networking and SAN, excludes actual storage consumption, Based on normal discount for Legacy (3rd party) & Cisco UCS Typical B are - Met al Average Virt ual TCO ($/Qtr) 8 CPU core + 32 GB @ Dedicated Linux 2 vCPU core + 4 GB @ Silver* Linux Legacy Rack Mount + Cat6k UCS blade + Unified I/O (N7K) + CITEIS Legacy Rack Mount + Cat6k UCS blade + Unified I/O (N7K) + CITEIS Arch and Design 135 135 135 135 Implementation 122 20 69 9 Operation 421 271 483 314 Automation - 41 - 41 Software 30 30 119 119 Equipment 2212 1723 256 200 Facility 840 507 97 59 Total 3759 2727 1160 877-27% -24% Updated: Q2FY11 Compute Unit Cost: TCO Benefits

36. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 36 Alpha ACE Prod Cisco Unified Communications Mgr Aug 2010 – Dec 2011 Cisco Unified Presence Server June 2011 – Dec 2011 Unity Connection Voicemail Quad All UC Migrations run on VM ESXi Migration to UCS reduces UC physical server inventory from over 390 MCS servers today to 140 Cisco UCS servers running ESXi.

38. Complete Your Paper “Session Evaluation” Give us your feedback and you could win 1 of 2 fabulous prizes in a random draw. Complete and return your paper evaluation form to the room attendant as you leave this session. Winners will be announced today. You must be present to win! ..visit them at BOOTH# 100

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