David Jirku, Consulting SE, IOT, Cisco, presented the 101 use cases for IoT at Cisco Connect Toronto

1. 101 Use Cases for IoT
“A Picture Is Worth A 1000 Words”
David Jirku – djirku@cisco.com
Consulting SE, IoT

2. Housekeeping Notes
May 14, 2015

3. Thank you for attending Cisco Connect Toronto 2015, here are a few
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House Keeping Notes

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Complete your session evaluation – May 14th

5. § What Is the Internet of Things (IoT)
§ Solution Verticals Overview
§ 101 IoT Use Cases
Agenda

6. “The Internet of Things is the
intelligent connectivity of physical
devices driving massive gains in
efficiency, business growth, and
quality of life.”

7. Billions of ‘Things’, Millions of Solutions

8. Cisco Confidential 8© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Why Internet of Things?
Efficiency
New Economic
Value
Quality of Life

9. “Trying to determine the
market size for the Internet
of Things is like trying to
calculate the market for
plastics, circa 1940. At that
time, it was difficult to
imagine that plastics could
be in everything.”
‒ Prof. Michael Nelson
Georgetown University
How Big is the Potential Market?

10. Cisco Confidential 10© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10© 2013-2014 Cisco and/or its affiliates. All rights reserved.
7.26.8 7.6
World
Population
IoT Is Here Now – And Growing!
5X faster than
electricity and
telephony
Billion
“Smart Objects”50
2010 2015 2020
0
40
30
20
10
BillionsofDevices
25
12.5
Inflection
point
Timeline
The New Essential Infrastructure

11. Cisco Confidential 11© 2013-2014 Cisco and/or its affiliates. All rights reserved.
The Internet of Everything (IoE)
Networked Connection of People, Process, Data, Things
People
Connecting People in More
Relevant, Valuable Ways
Process
Delivering the Right Information
to the Right Person (or Machine)
at the Right Time
Data
Leveraging Data into
More Useful Information for Decision
Making
Things
Physical Devices and Objects
Connected to the Internet and
Each Other for Intelligent
Decision Making
IoE

12. Cisco Confidential 12© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Convergence across all types of solutions…
ConsumerIT Industry

13. Cisco Confidential 13© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Convergence Leading to IoT
Moore’s
Law
Technology gets
cheaper and
more powerful
Big Data
Analytics
Lowers costs
and creates new
revenue
Metcalfe’s
Law
More connections
create more value
Data anemic
Insight
Slow
From To
Data bulimic
Foresight
Near time
LOWER RUNNING COSTS – SELL THE DATA STREAM – AMPLIFY THE PRODUCT – CREATE NEW VALUE*
*Frog design: IoT Signals

14. Cloud &
Services
Stadium
Municipal Command
& Control Center
Smart
Grid Hospital
Optimization
Comms
Network
Optimization
Home
Energy
Mgmnt
Source: Intel
Traffic
Flow
Optimization
Factory
Optimization
Logistics
Optimization
Traffic
Cameras
Automated
Car System
Intelligent Digital
Signage
Connected
Ambulances
Intelligent
Medical
Devices
INTELLIGENT
CITY INTELLIGENT
HOSPITAL INTELLIGENT
HIGHWAY
INTELLIGENT
FACTORY
The Internet of Everything: Connecting the Unconnected

15. § What Is the Internet of Things (IoT)
§ Solution Verticals Overview
§ 101 IoT Use Cases
Agenda

16. IoT Market Segments
Smart
Appliances Home Security
Connected TV
Connected
Clothing
Smart Thermostat Customer sensing/tracking
Remote Patient
Monitoring
Factory
Automation Utility / Grid
Oil & Gas / Wellheads
Vehicle Fleet
Discreet & Process
Mfg
Transportation
Asset Management
Mining
Smart light
bulbs
Connected
Car
Ad-hoc
coupons
Tailored/Targeted
advertising
Smartphone = room key
Driver behavior /
insurance
Machine Data
Consumer Commercial Industrial
Industrial Internet
Industrial IoT (IIoT)
Industry 4.0
Health/Fitness
Bands
Vehicle
Fleet

17. Drivers for IoT Deployments
People Driven
Productivity
Field Workforce Enablement
Safety, Location, Audits
Access to apps, data, info in real-time
Customer Service
Service Restoration
Machine/Asset Driven
Enterprise system/app/initiative needs data
Automate an existing manual process
Extend machine/asset usefulness
Proactive maintenance
Business models / SLA for machines
Fleet optimization… fuel, maintenance
Outcomes
Produce more / Increase Quality / Lower cost to produce
Introduce products faster / Integrate machines
Reduce plant downtime
Clearer view of Operations/Production… real-time vs
shift/daily

18. Manufacturing Plants
Cisco’s IoT Solution Areas
Oil & Gas Electric / Water Utilities
Vehicle Fleet
Field Crews w/
Private Radios
Warehouses or Yards
Retail or Hospitals Mining Heavy Machinery

19. Cisco Confidential 19© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Internet of Things Reference Model
Levels
Application
(Reporting, Analytics, Control)6
Data Abstraction
(Aggregation & Access)5
Data Accumulation
(Storage)4
Data Element
(Analysis & Transformation)3
Connectivity
(Comm & Processing Units)2
Physical Devices
(The “Things” in IoT)1
Data at
Rest
Data in
Motion
Sensors, Devices, Machines,
Intelligent Edge Nodes of all types
Targeted
Solutions
Center
Edge
UCS,
Switches,
Routers
Data in
Motion
CIS
Vertical
Industry
Solutions
Prime
Analytics,
Whiptail

20. Cisco Confidential 20© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Internet of Things Reference Model
Physical Devices
(The “Things” in IoT)1
IoT “things” are capable of:
§ Analog to digital conversion
§ Generating data
§ Being queried / controlled over-the-net
Sensors, Devices, Machines,
Intelligent Edge Nodes of all types
Edge

21. Manufacturing Plants
Cisco’s IoT Solution Areas
Oil & Gas Electric / Water Utilities
Vehicle Fleet
Field Crews w/
Private Radios
Warehouses or Yards
Retail or Hospitals Mining Heavy Machinery

22. Where we play…Industry Mapping and Use Cases

23. 2323
What are some IoT Applications?
Source: Beecham Research, Pike Research, iSupply Telematics report, US DoT
• Smart Meters
• Distribution Automation
• Field Area Network
• Premise
• EV Charging Mgt
• Renewable / Distributed Energy
500M – 1B devices
Energy
• Navigation,
• Tolls, Traffic Management
• Safety, Collision Avoidance
• Video
• Emergency Assistance
• In-vehicle diagnostics
• Intelligent Signage
500M+ devices
Automotive
• Intelligent Transport
• Smart Buildings
• Smart Government
• Healthcare
• Structural Management
• Smart Water Management
• Smart Parks
1B+ devices
Smart Cities
• Equipment Tracking
• Implants
• Remote Monitoring
• Telemedicine
• Mobile Labs
• Diagnostics
100M+ devices
Virtual
Healthcare Industrial
Security/Public
Safety
• Intelligent asset utilization
• Smart Maintenance
• Intelligent Pumps, Valves
• Smart Pipelines
• Intelligent Material Handling
• Location Aware Safety
• Smart Tags
1B+ devices
• Surveillance, Tracking
• Remote Weapons Systems
• Emergency Services
• Water Treatment
• Environmental Monitoring
• Emergency Services
100M+ devices
• Fuel Stations
• Gaming, Social Events
• Vending Machines
• Supermarkets
• ATM Machines
• POS Terminals
• Customer Interaction
200M+ devices
Retail/Financial

24. Building an IoT Ecosystem
Ruggedized
Wireless AP
Industrial
Routers &
Switches
Industrial
Security
Ruggediz
ed
Products
Connected
Plant
Connected
Rig
Smart
Solution
Pervasive
Cyber
Security
Scalable
Routing
Big Data
Management
IoT
Enablers
Time
Sync
Verticals
Industry
Partners Advanced
Services
Hardened
Mobile M2M
Gateway
Deterministic
Ethernet
Guaranteed
Delivery
IP
Cameras
Video
Surveillance
SP services
M2M
Mobile SPs
Defense UtilitiesManufacturing Smart Cities Transportation
Healthcare RetailFinance
Connected
Rail
Connected
Machine
Connected
Vehicle
Connected
Grid
Cisco’s Approach to IoT
“Customer-In” Approach
• Understanding of key business
care about and pain points
• Relevance to LOB leaders / CXOs
Products/Technologies
• Best-in-class ruggedized products
• Smart solutions for verticals
• IoT architectures
Strategic Partnerships
• Industry partners
• Vertical software / service partners
• Service providers

25. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
101 IoT Use Cases

26. Cisco Confidential 26© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco ConfidentialC97-718397-00 © 2013 Cisco and/or its affiliates. All rights reserved. 26
Rapid growth puts pressure on city
infrastructure, making it harder to maintain
citizen quality of life
Greater need to manage carbon footprint
and improve sustainability
Boosting livability index is more crucial than
ever to retain and attract trade, commerce,
and talent
City Challenges Implication
Rapid urbanization
§ 50% of world population lives in cities
§ 6.3 billion will live in cities in 2050, up 70%
from 3.6 billion in 2010
Environmental pressure
§ Cities responsible for between 60-80% of world’s
energy and greenhouse emissions
§ Cities consume 60% of all water and lose as
much as 20% in leakage
Economic pressure
§ Large section of developed world will only grow
between 0-2% in 2013
§ Recent economic recovery has not resulted in
proportional job growth
City Issues: Rapid Urbanization, Economic Constraints,
and Environmental Sustainability
The ability to improve city infrastructure management is increasingly defining social, environmental, and economic success

27. Every city department makes investments independently resulting in:
• No sharing of infrastructure costs and IT resources
• No sharing of intelligence/information, e.g., video feeds, data from sensors, etc.
• Waste and duplication of investment and effort
• Difficulty in scaling infrastructure management
Waste
management
Pollution/
environment
City
lighting
Public
safety
Parking
optimisation
Traffic
management
This fragmented approach is inefficient, has limited effectiveness, and is not economical
Cities Have Traditionally Addressed Issues in Silos

28. Cisco Confidential 28© 2013-2014 Cisco and/or its affiliates. All rights reserved.
EDCS-962044 (7/11)
Individual Trenching
Surveillance Camera
Traffic Analytics
Parking System
Networks and Antennas
Incremental Decision Making Leads to
Duplicate Investment in Infrastructure, Labor, Network

29. Cisco Confidential 29© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Transportation
Safety and Security
Utilities
Environment
Convergence
Cities need a CONVERGED approach that breaks these silos that lowers TCO and unlocks
new use cases

30. City Infrastructure Management over a Common Network
Smart+Connected
Parking
Give citizens live parking
availability information to
reduce circling and
hence congestion
Smart+Connected
Traffic
Monitor and manage
traffic incidents to
reduce congestion.
Smart+Connected
Lighting
Manage street lighting to
reduce energy and
maintenance costs
Smart+Connected
Location Services
Provide real time view of
people, sensors and
flow data to aid
planning, commerce,
tourism for contextual
content & advertising
Smart+Connected
Safety and Security
Automatically detect
security incidents,
shorten response time,
and analyze data to
reduce crime
CIM City Data Layer – Application enablement layer
City Network - Infrastructure Layer

31. Smart Street Lighting: Benefits
§ Energy savings from:
§ Lighting levels adjusted to traffic density
§ Dimming and extending life of luminaires
§ Central monitoring and reporting for individual
street lights, enabling more effective
maintenance
§ Every light can be tagged and tracked,
improving accuracy and simplification of asset
management
§ Reduction in carbon emissions plus energy
saving of up to 50%, rising to 80% with the
introduction of Smart Control
§ Improved emergency services: Emergency
operators can flash nearby lights to speed first
responders arriving at the scene

32. Cisco Confidential 32© 2013-2014 Cisco and/or its affiliates. All rights reserved.
The NetSense platform turns LED light
fixtures into sensor-equipped, smart
devices capable of capturing and
transmitting data near real-time,
enabling new applications and services
(lighting, parking management, safety
and security, location-based etc.)
City Lighting Network with Multi-Sensing Nodes
PARKING TRAFFIC LIGHTING ENVIRONMENT
LIGHTING
CCTV
PARKING
Before
PARKING TRAFFIC LIGHTING ENVIRONMENT
LIGHTING
CCTV
PARKING
After

33. Cisco Confidential 33© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Smart+Connected City Parking: How It Works
Street
City
Foundational
Network
POWER
Sensor
Gateway
on Cisco
CGR STREET
CABINET
Ruggedized
Switch
Parking
Sensor
Parking
Sensor
Parking
SensorNo Parking Zone
Solution Components
1 Sensors on parking spots
2 New generation of parking meters
3 Video camera with analytics
Data Flow
1 Sensors detect parking events
2 Correlation of sensor and meter
events to generate meter violations
3 Cameras detect no-parking and
loading zone violation events
Video Camera

34. 3750
172.130.32.1
(120.130.32.1)
Zone Switch 1
Cell Switch 1
Cell 1 PLC
172.130.0.0 (120.130.0.0)
172.130.32.0
(120.130.32.0)
NMS
172.130.0.1 (120.130.0.1)
192.168.1.2
(172.2.32.2)
192.168.1.3
(172.2.32.3)
192.168.1.4
(172.2.32.4)
NAT Table
192.168.1.* <-> 172.2.32.*
120.17.0.5
A-B HMI
Siemen’s RFID
192.168.1.7
(172.2.32.7)
192.168.1.6 (172.2.32.6)
NAT Table
172.128.0.0 <-> 120.128.0.0 /23
Armor I/O
172.130.64.1
(120.130.64.1)
Cell Switch 2
Cell 2 PLC
NAT Table
192.168.1.* <-> 172.2.64.*
A-B HMI
Siemen’s RFID
Armor I/O
172.130.64.0
(120.130.64.0)
192.168.1.6 (172.2.64.6)
192.168.1.2
(172.2.64.2)
192.168.1.3
(172.2.64.3)
192.168.1.4
(172.2.64.4)
192.168.1.7
(172.2.64.7)
IoT in Manufacturing
Ethernet I/O
• Preventative Maintenance & Analytics
• Integrated Machines and Robotics
• Agile Manufacturing & Advanced Automation
• Plant-wide Access to Machine

35. Connected Factory Benefits
Harley-Davidson Accelerates
Product Cycles
IoE Solution
Manufacturing flexibility
across supply chain
York, PA
Business Outcomes
• Product Cycles Sped 10–20%
• NPI Now 1.5 Weeks (Was 1 Year)
• Less Downtime/Scrap Saves $200 M
Manufacturers like Harley are using IoT and IP
networks to connect everything within a plant
and share information across multiple locations
and business networks.
Once machinery and systems are connected
within the plant, manufacturers are using this
information to automate workflows to maintain
and optimize production systems without human
intervention.
“What used to take hours or days to triage and
troubleshoot problems now takes minutes,” said
David Gutshall, infrastructure design manager
at Harley-Davidson Motor Company.

36. Wireless in the Plant & Factory
Wireless Tooling
• Optimized Plant Floor Layouts
• Flexible & Rapid Re-tooling
• Ergonomics & workforce Productivity
Advantages of a wireless network
include:
• Lower installation costs due to
cabling and hardware reduction
• Lower operational costs by
eliminating cable failures
• Ability to connect hard-to-reach,
restricted and remote areas
• Gains in productivity and efficiency
due to equipment mobility
• Higher productivity and less
downtime due to personnel mobility

37. Data Acquisition in process oriented industries
Cisco Wireless Mesh Architectures
Wireless Technologies:
Enabling Advanced Process
Control
• HONEYWELL ISA 100
• EMERSON W-HART
• Field Area Networks (900
Mhz)
• Wifi 802.11a/b/g/n

38. § Wellhead monitoring to 15,000+ wells
§ More information from the wells drives
higher production and lower operating
costs (energy, etc.)
§ Preemptive maintenance based on better
data
Oil & Gas
Cisco IR 509 router
Cisco
CGR 1240 router

39. Worker Safety

40. Worker Safety

41. Challenge
§ Maximize production efficiency by tracking all
mining operations
§ Keep employees safe with remote operation
and monitoring of hazardous work areas
§ Control production costs through better asset
and site management
Solution
§ Real-time visibility, monitoring, and ventilation
control provides support for ventilation on
demand system
§ Single multiservice IP network provides
wireless connectivity in demanding
environments
§ Partner RFID solution enables live tracking of
all people and assets anywhere in the mine
Mining – Safety, Efficiency
Results
• Ventilation on demand reduces
energy costs between $1.5
and $2.5 million per year
• Improved tracking enables the
mine to locate employees
instantly in the event of an
emergency 45 to 50 minutes
faster than before
• Enhanced asset tracking
provides near real-time insight
into the status and location of
equipment for safer and more
efficient operations

42. § Smart Grid for Distribution & Transmission
§ Multi-service Field Network for metering
and grid automation.
§ Secure operation WAN for substations to
meet NERC CIP regulations.
§ Pass audits and prepare grid for two-way
power flows.
Utility
Cisco IR 529 router

43. Cisco Confidential 43© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Connected Ports & Shipping
• Fully-automated port terminal
• Drastically lower operating costs/labor
• Autonomous cranes to load/unload containers
• Autonomous vehicles to transport containers
• GPS tracking and management of cargo
• Better asset protection of expensive freight
• Communicate with other vehicles in supply
chain (i.e. trucks, freight rail cars, etc)
• Live video surveillance of port/docks
• Enable mobile apps for port workers to boost
productivity and improve operations
• Meet strict regulations of shipping industry
Cisco 819H router

44. Connected Port Case Study

45. Case Study – The Connected Schoolbus
• HISD%provides%transporta1on%services%to%the%largest%single%geographic%area%
in%the%state%of%Texas%covering%625%square%miles.%%
• HISD%is%unique%in%that%they%provide%a%single%hub%where%students%are%bused%
to,%and%then%transfer%to%another%bus%to%reach%their%final%des1na1on.%
• With%100%buses%and%50%“white%fleet”%vehicles%requiring%technology,%a%one%
size%fits%all%or%COTS%approach%will%not%benefit%HISD’s%mid%to%long%term%
strategic%goals.%

46. RuBAN Vehicle Tracking
Network Vendors

47. RuBAN Driver Management (V2I)
Network Vendors

48. RuBAN Vehicle to Vehicle (V2V)
Network Vendors

49. RuBAN Vehicle Telematics
Network Vendors

50. RuBAN Physical Security
Network Vendors

51. RuBAN Automated NMS
Network Vendors

52. Connected Healthcare….. Virtual Patient Observation
§ Improved patient satisfaction &
HCAHPS scores
§ Increased revenue and CMS
reimbursement
§ Improved operational efficiency
through use of
video collaboration
§ Improved care outcomes and fewer
repeat visits
§ Enhanced IT efficiency &
manageability
Business Outcomes
Live monitoring, Faster Response time to patients – eliminate “walking the long
halls” and missing calls

53. IP and Facility Networks are Converging
53
Building Services and
Technologies
Non-IP
IT Services and Technologies
IP Based
High-speed Internet Lighting
Wireless Elevators
Continual monitoring
IP telephony HVAC sensors
Audio and video conferencing
Visitor management
Video surveillance
Interactive media
Access
Digital signage
Energy
VPN

54. PoE slashes cabling cost for new construction
AC conduit Structured cabling
• Electrician wage rates
• Bending conduit
• Electrical code
• Structured cabling cost structure
• Pull bundles
• Low-voltage

55. The Transition to Connected Lighting
Traditional Lighting Infrastructure Connected Ceiling Infrastructure
• High voltage cabling for lighting
(110V or 277V Power)
• Legacy RS-485 protocol for control
A/C Power
Lighting
Control
Module
Control Network
(DMX, DALI, LonWorks, BACnet, KNX, RS-485)
Digital
Lighting Control
Driver Modules Sensors
(Light, Motion,
CO2/CO, etc.) WiFi
Access Point
IP Video
Surveillance
Camera
Wall
Switches
HVAC
Variable Air Valves
Connected Ceiling Applications
…
Wiring
Closet
Energy
Mgmt
Bldg
Mgmt
Lighting Control
Cisco/Partner Cloud Services
Commercial
LED PoE Fixtures
• Switch PoE power LED light and other edge devices
• Both power and control through RJ-45 Ethernet cable

56. Digital Ceiling Unlocks the Power of IoT
• Light
• Occupancy /
motion
• WiFi
• LiFi
• BTLE
Integrated Sensors Integrated radios
Metering
Analytics
• Energy
• Space /
occupancy
• Resources
• Grouping /
interactions

57. Cisco Canada – Toronto HQ Smart Lighting
RBC Waterpark Place
Most Connected building in Americas
1 million SF of commercial office (100k SF for Cisco HQ)
One Network for IP lighting, IP HVAC, metering, security, blinds
Developer: Oxford Properties, Building/integrators: EllisDon
Central management through Cisco Integration Platform (CIP)
Solution
First Philips-Cisco solution in Americas
1440 IP POE LED fixtures
Occupancy, Control, Energy Savings
incremental Cisco network ~ $380k
…also, first Delta Controls IP POE
HVAC controllers in the world

58. • IT World Canada
• February 17th, 2015
• http://www.itworldcanada.com/article/
light-fixtures-will-have-ip-addresses-
in-new-cisco-canada-hq/102055

59. The World Generates More Than 2 Exabytes of Data Every Day
Connected Objects Generate Big Data
46 million in the US alone
1.1 billion data points (.5TB) per day
A large offshore field produces 0.75TB of data weekly
A large refinery generates 1TB of raw data per day
10TB of data for every 30 minutes of flight
With >25,000 flights per day, petabytes daily
A single consumer packaged good manufacturing machine
generates 13B data samples per day

60. Cloud

61. Cloud

62. Fog
Fog Puts Intelligence Closer to the Data Source
Cloud
IOx
IOx
IOx
IOx
IOx
IOx
IOx
IOx
IOx IOx
IOx
IOx
IOx
IOx
IOx
IOx
IOx
IOx
IOx
IOx
IOx IOx
IOx
IOx

63. Fog… Distributed Computing
• Fog Computing, developed by Cisco, is a paradigm that extends Cloud
computing and services to the edge of the network. Similar to Cloud,
Fog provides data, compute, storage, and application services to end-users.
• The distinguishing Fog characteristics are its proximity to end-users and
devices, its dense geographical distribution, and its support for mobility.
Services are hosted at the network edge. By doing so, Fog reduces
service latency, and improves QoS, resulting in superior user-experience.
• Fog Computing supports emerging Internet of Things (IoT) applications
that demand real-time/predictable latency (industrial automation,
transportation, networks of sensors and actuators).
• Thanks to its wide geographical distribution the Fog paradigm is well
positioned for real time big data and real time analytics. Fog supports
densely distributed data collection points, hence adding a fourth axis to the
often mentioned Big Data dimensions (volume, variety, and velocity).
http://newsroom.cisco.com/video-content?articleId=1208283
http://conferences.sigcomm.org/sigcomm/2012/paper/mcc/p13.pdf

64. Oil Rig Corporate Office, Houston, Texas
Fog Cloud
Employee
Devices
Machine
Sensors
Machine
Sensors
Machine
Sensors
Historical
Data
Warehouse
Integrated
Video
Surveillance
Geologist
Data Analyst

65. Thank You! Questions?