Winning the New Digital Consumer with Hyper-Relevance

1. Winning the New Digital
Consumer with
Hyper-Relevance

2. As the Internet of Everything (IoE) drives
exponential change in retail — and opportunity —
customers and retailers face a complex maze
of shopping journeys.
The digital consumer expects a rich palette of retail
options, channels, and experiences that provide
ever-increasing value and convenience.

3. “There is a huge opportunity to leverage the
amount of knowledge we have about the consumer –
to tie together what they do online, on mobile
devices and in-store – to better contextualize and
personalize our interactions with them.”
Source: Leslie Hand, Vice President
IDC Retail Insights

4. “If a retailer thinks at some point this is going to
slow down, and they have time to wait and then
jump in, they’re wrong.”
Source: Doug Stephens, Founder, Retail Prophet

5. “The only way that I think personalization is ever
going to have an impact is if it actually is relevant to
the consumer and is actually contextual. So it
makes sense in that moment.”
Source: Michael Olmstead, Director
Plug and Play Retail

6. “Our consumer surveys have shown that
personalization and contextualization are
second in importance only to price when consumers
are deciding where they're going to purchase
something.”
Source: Leslie Hand, Vice President
IDC Retail Insights

7. “We believe that within five years, consumers are
going to demand contextualized and personalized
interactions inside the store. The retailers that aren’t
doing that are going to be left behind.”
Source: Leslie Hand, Vice President
IDC Retail Insights

8. “The amount of information we need and
the kind of filtered information that we
need requires the analysis and analytics
to detect what’s important to us.
Internet of Everything technologies enable that.”
Source: Leslie Hand, Vice President,
IDC Retail Insights

9. “There's something very valuable about being able to
know where a customer is inside the store, and being
able to push them relevant offers, and also track
where they've been.”
Source: Michael Olmstead, Director,
Plug and Play Retail

10. At stake is an estimated profit improvement
of 15.6% for an illustrative $20 billion retailer
that builds agile business processes for
turning these insights into value.
Source: Cisco Consulting Services

11. Do you believe that retailers that fail
to provide IoE-enabled, hyper-relevant
experiences to their customer will
fall behind?
Learn how you can provide
hyper-relevance to your customers.