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Content and the Customer Experience

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The average company’s content is almost entirely focused on the purchasing stage of the buyer’s cycle, but the information prospects seek can vary greatly in each stage of the buying cycle and the types of content you should use are often very different from each other as well. Learn how to develop and distribute quality content that optimizes the customer lifecycle and continuously engages your customer through their entire journey.

Veröffentlicht in: Technologie
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Content and the Customer Experience

  1. 1. Content and the Customer Experience Today’s host Nichole Lemieux Senior Digital Experience Manager GlobalVirtualSales & Customer Success Cisco
  2. 2. © 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public. Customer success methodology People Process Platforms Content Analytics
  3. 3. © 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public.© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public. Cisco SuccessHub On demand webinars, videos, infographics, blogs, whitepapers and much more! Visit SuccessHub
  4. 4. Content and the Customer Experience Today’s presenter DoanThai Customer Success Program Manager GlobalVirtualSales & Customer Success Cisco Today’s presenter SusieWise Digital Experience Manager GlobalVirtualSales & Customer Success Cisco
  5. 5. © 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public. Let’s get on the road!
  6. 6. Where are we going?
  7. 7. © 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public.
  8. 8. © 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public. FM | CS Hits Turn up the volume!
  9. 9. © 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public. GREETINGS We made it!
  10. 10. @CiscoSuccessHub Let us know what you think! customersuccesstalk@external.cisco.com © 2018 Cisco and/or affiliates. All rights reserved. Cisco public.
  11. 11. © 2018 Cisco and/or its affiliates. All rights reserved. Cisco Public.© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public. Upcoming sessions Building a Customer-CentricCulture May 22, 2018 Listening to your customers, identifying their needs, and putting them first are all key components to building a customer-centric culture. Learn why a "service culture" is necessary in today’s organization, how your employees can become advocates, and the benefits of putting your customers first. Sign up for a webinar© 2018 Cisco and/or affiliates. All rights reserved. Cisco public.

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