Introduction on the Studytour for Business School in the Netherlands, may 2012 Ellen Macarthur Foundation and One Planet Architecture institute were the organisers

2. C2C
COURAGE TO CREATE
Douwe Jan Joustra
One Planet Architecture institute

3. introduction
2006
VPRO-Tegenlicht documentary:
‘Waste is Food’

4. introduction
2006
National Conference
‘Let’s Cradle’

5. introduction
2007 - 2010
Dutch Cradle to Cradle Policy;
‘Enhancement team’

6. introduction
today
200+ companies investing in C2C
part of policies on:
public purchasing
productdevelopment, design, building
accepted connotations

7. accepted connotations
‘Waste is Food’
(materials, energy)
Celebrate diversity
(old - new sustainability)
create value
(efficiency becomes effectiveness)

8. Cradle to cradle
Implementation strategy
The Netherlands

9. Systems-
innovation circular
economy
redesign
Process-
innovation
energy
materials
Technical
innovation
short term Long term

10. on the program
monday:
creating the common grounds on
CIRCULAR ECONOMY
rethink and redesign
Ken Webster - Walter Stahel - Sarah Dixon

11. on the program
tuesday:
Does it really work?
Business case DESSO
Create & Re-create: Venlo C2C - lab
sharing principles: C2C and the Floriade
new initiatives in NL: the Circle Economy Platform NL

12. on the program
wednesday:
the new businesscase
TurnToo
Thomas Rau & Sabine Oberhuber
Scientific and practical
NIOO (Dutch Institute for Ecology)

13. on the program
thursday:
building on the common grounds and visits
EDUCATING THE CIRCULAR ECONOMY
@business University Nyenrode
introductions, reflections
CIRCULAR ECONOMY IN POLITICS TODAY....

14. on the program
Friday:
defining the common grounds on
CIRCULAR ECONOMY
--- going home by ...----

16. ?

17. Who’s the smart guy?
17

19. HAVE FUN,
and remember we are Dutchies
bold = direct
living below sea-level
we cooperate.... we need to