SlideShare a Scribd company logo

BookExpo America 2011 Digital Marketing Panel

•
•
Cindy Ratzlaff
Cindy Ratzlaff

Digital Marketing Panel presentation at BookExpo America 2011 by Cindy Ratzlaff.

EducationBusinessTechnology
1 of 10
Download to read offline
Bestselling Authors Best Practices in Digital Marketing Presented  By:  Cindy  Ratzlaff   Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
Authors Are Using Digital Tools to:  By-pass the network TV gatekeepers and turn themselves into “TV” and video celebrities  Develop digital materials that create viral word of mouth marketing  Connect to book buyers WHEREVER they are  Use “free” as their best sales tool  Capture a fan base the reads EVERYTHING on their mobile devices 2
Tim Ferris Taking the Book Trailer to New Heights  Created buzz pre-publication with a movie quality book trailer that positioned him and his book as a blockbuster 3
Guy Kawasaki Creating Digital Content for his Tribe 4
Gary Vaynerchuk Everywhere there’s a digital connection 5
Jillian Michaels Free Chapter 6
Hungry Girl Free Tips and Recipes 7
Suze Orman Additional Free Content with Purchase 8
Brian Solis Mobile Apps 9
Digital Best Practices of Super Authors 1.  Create digital touch points for readers on all the major platforms 2.  Use video and make sure it’s rendered to play on all devices 3.  Create digital playthings fans will want to share 4.  Add live links to all the authors social sites and website 5.  Add your Opt-In box website and Facebook and invite readers to your mailing list 6.  Add social share buttons to your website 7.  Add a “Buy Now” option everywhere 8.  Offer Free Stuff 10

Recommended

Pashash 3-Month Milestones
Pashash 3-Month MilestonesPashash 3-Month Milestones
Pashash 3-Month MilestonesPashash
 
Harness the Power of Live Video to Grow Your Audience In 2019
Harness the Power of Live Video to Grow Your Audience In 2019Harness the Power of Live Video to Grow Your Audience In 2019
Harness the Power of Live Video to Grow Your Audience In 2019Brian Fanzo
 
New Student Services Academy
New Student Services AcademyNew Student Services Academy
New Student Services AcademyJeremy Zweiacker
 
Facebook for Authors | Advanced Strategies
Facebook for Authors | Advanced StrategiesFacebook for Authors | Advanced Strategies
Facebook for Authors | Advanced StrategiesCindy Ratzlaff
 
Yutzu thatcamp
Yutzu thatcampYutzu thatcamp
Yutzu thatcampCameliaN
 
Website 101: Build and Rebuild
Website 101: Build and RebuildWebsite 101: Build and Rebuild
Website 101: Build and RebuildSteve Matthews
 
Petrochemical analysis From Metrohm
Petrochemical analysis From MetrohmPetrochemical analysis From Metrohm
Petrochemical analysis From MetrohmMetrohm India Limited
 
MPEG-4 BIFS and MPEG-2 TS: Latest developments for digital radio services
MPEG-4 BIFS and MPEG-2 TS: Latest developments for digital radio servicesMPEG-4 BIFS and MPEG-2 TS: Latest developments for digital radio services
MPEG-4 BIFS and MPEG-2 TS: Latest developments for digital radio servicesCyril Concolato
 

Recommended

Pashash 3-Month Milestones
Pashash 3-Month MilestonesPashash 3-Month Milestones
Pashash 3-Month MilestonesPashash
 
Harness the Power of Live Video to Grow Your Audience In 2019
Harness the Power of Live Video to Grow Your Audience In 2019Harness the Power of Live Video to Grow Your Audience In 2019
Harness the Power of Live Video to Grow Your Audience In 2019Brian Fanzo
 
New Student Services Academy
New Student Services AcademyNew Student Services Academy
New Student Services AcademyJeremy Zweiacker
 
Facebook for Authors | Advanced Strategies
Facebook for Authors | Advanced StrategiesFacebook for Authors | Advanced Strategies
Facebook for Authors | Advanced StrategiesCindy Ratzlaff
 
Yutzu thatcamp
Yutzu thatcampYutzu thatcamp
Yutzu thatcampCameliaN
 
Website 101: Build and Rebuild
Website 101: Build and RebuildWebsite 101: Build and Rebuild
Website 101: Build and RebuildSteve Matthews
 
Petrochemical analysis From Metrohm
Petrochemical analysis From MetrohmPetrochemical analysis From Metrohm
Petrochemical analysis From MetrohmMetrohm India Limited
 
MPEG-4 BIFS and MPEG-2 TS: Latest developments for digital radio services
MPEG-4 BIFS and MPEG-2 TS: Latest developments for digital radio servicesMPEG-4 BIFS and MPEG-2 TS: Latest developments for digital radio services
MPEG-4 BIFS and MPEG-2 TS: Latest developments for digital radio servicesCyril Concolato
 
HSMAI2011 west how_tousesocialmediatodriveattendancetoyourevent
HSMAI2011 west how_tousesocialmediatodriveattendancetoyoureventHSMAI2011 west how_tousesocialmediatodriveattendancetoyourevent
HSMAI2011 west how_tousesocialmediatodriveattendancetoyoureventMarcel Media
 
Inviting Mobile Marketing To The Party
Inviting Mobile Marketing To The PartyInviting Mobile Marketing To The Party
Inviting Mobile Marketing To The PartyAlice Fuller
 
6 Steps to Build Product Demand & Sales Using Social Media
6 Steps to Build Product Demand & Sales Using Social Media6 Steps to Build Product Demand & Sales Using Social Media
6 Steps to Build Product Demand & Sales Using Social MediaRosie Taylor
 
marketing going social
marketing going socialmarketing going social
marketing going socialJun Ye
 
Marketing goes social
Marketing goes socialMarketing goes social
Marketing goes socialKaren Yeh
 
How to excel at event marketing with social media
How to excel at event marketing with social mediaHow to excel at event marketing with social media
How to excel at event marketing with social mediaConstant Contact
 
How To Excel At Event Marketing...With Social Media
How To Excel At Event Marketing...With Social MediaHow To Excel At Event Marketing...With Social Media
How To Excel At Event Marketing...With Social MediaConstant Contact Event Marketing
 
How to Excel at Event Marketing with Social Media
How to Excel at Event Marketing with Social MediaHow to Excel at Event Marketing with Social Media
How to Excel at Event Marketing with Social MediaHubSpot
 
Promoting your event with social media
Promoting your event with social mediaPromoting your event with social media
Promoting your event with social mediaConstant Contact Event Marketing
 
Psychology Of Vine: How To Create Videos That Drive Engagement
Psychology Of Vine: How To Create Videos That Drive EngagementPsychology Of Vine: How To Create Videos That Drive Engagement
Psychology Of Vine: How To Create Videos That Drive EngagementJon Fahrner
 
Growing your fitness business using social media
Growing your fitness business using social mediaGrowing your fitness business using social media
Growing your fitness business using social mediaBryan K. O'Rourke
 
Must Know Social Media Trends For 2022
Must Know Social Media Trends For 2022Must Know Social Media Trends For 2022
Must Know Social Media Trends For 2022Falcon.io
 
Social events
Social eventsSocial events
Social eventsConstant Contact Event Marketing
 
Beyond the Basics: Social Media
Beyond the Basics: Social MediaBeyond the Basics: Social Media
Beyond the Basics: Social MediaVistaprint
 
How to Hook (and Keep!) Digital Readers
How to Hook (and Keep!) Digital ReadersHow to Hook (and Keep!) Digital Readers
How to Hook (and Keep!) Digital ReadersNxtbook Media
 
Social Media for dummies like you and me
Social Media for dummies like you and meSocial Media for dummies like you and me
Social Media for dummies like you and meUdula Jayawardena (BICT, ACMA (UK), CGMA, LSSWB)
 
Social Media 2010 Predictions
Social Media 2010 PredictionsSocial Media 2010 Predictions
Social Media 2010 PredictionsEmily Reeves Dean
 
Ogny mon 0845 jimmy wales
Ogny mon 0845 jimmy walesOgny mon 0845 jimmy wales
Ogny mon 0845 jimmy walesMediaPost
 
Social Influence Marketing - for Hotels
Social Influence Marketing - for HotelsSocial Influence Marketing - for Hotels
Social Influence Marketing - for HotelsReach China Holdings Limited
 
Dettol CSR project
Dettol CSR project Dettol CSR project
Dettol CSR project Renee Kamau
 
The Brand of YOU - Personal Branding in a Digital World
The Brand of YOU - Personal Branding in a Digital WorldThe Brand of YOU - Personal Branding in a Digital World
The Brand of YOU - Personal Branding in a Digital WorldCindy Ratzlaff
 
BookExpo 2016 Facebook 201 for Authors
BookExpo 2016 Facebook 201 for AuthorsBookExpo 2016 Facebook 201 for Authors
BookExpo 2016 Facebook 201 for AuthorsCindy Ratzlaff
 

More Related Content

Similar to BookExpo America 2011 Digital Marketing Panel

HSMAI2011 west how_tousesocialmediatodriveattendancetoyourevent
HSMAI2011 west how_tousesocialmediatodriveattendancetoyoureventHSMAI2011 west how_tousesocialmediatodriveattendancetoyourevent
HSMAI2011 west how_tousesocialmediatodriveattendancetoyoureventMarcel Media
 
Inviting Mobile Marketing To The Party
Inviting Mobile Marketing To The PartyInviting Mobile Marketing To The Party
Inviting Mobile Marketing To The PartyAlice Fuller
 
6 Steps to Build Product Demand & Sales Using Social Media
6 Steps to Build Product Demand & Sales Using Social Media6 Steps to Build Product Demand & Sales Using Social Media
6 Steps to Build Product Demand & Sales Using Social MediaRosie Taylor
 
marketing going social
marketing going socialmarketing going social
marketing going socialJun Ye
 
Marketing goes social
Marketing goes socialMarketing goes social
Marketing goes socialKaren Yeh
 
How to excel at event marketing with social media
How to excel at event marketing with social mediaHow to excel at event marketing with social media
How to excel at event marketing with social mediaConstant Contact
 
How to Excel at Event Marketing with Social Media
How to Excel at Event Marketing with Social MediaHow to Excel at Event Marketing with Social Media
How to Excel at Event Marketing with Social MediaHubSpot
 
Psychology Of Vine: How To Create Videos That Drive Engagement
Psychology Of Vine: How To Create Videos That Drive EngagementPsychology Of Vine: How To Create Videos That Drive Engagement
Psychology Of Vine: How To Create Videos That Drive EngagementJon Fahrner
 
Growing your fitness business using social media
Growing your fitness business using social mediaGrowing your fitness business using social media
Growing your fitness business using social mediaBryan K. O'Rourke
 
Must Know Social Media Trends For 2022
Must Know Social Media Trends For 2022Must Know Social Media Trends For 2022
Must Know Social Media Trends For 2022Falcon.io
 
Beyond the Basics: Social Media
Beyond the Basics: Social MediaBeyond the Basics: Social Media
Beyond the Basics: Social MediaVistaprint
 
How to Hook (and Keep!) Digital Readers
How to Hook (and Keep!) Digital ReadersHow to Hook (and Keep!) Digital Readers
How to Hook (and Keep!) Digital ReadersNxtbook Media
 
Social Media 2010 Predictions
Social Media 2010 PredictionsSocial Media 2010 Predictions
Social Media 2010 PredictionsEmily Reeves Dean
 
Ogny mon 0845 jimmy wales
Ogny mon 0845 jimmy walesOgny mon 0845 jimmy wales
Ogny mon 0845 jimmy walesMediaPost
 
Dettol CSR project
Dettol CSR project Dettol CSR project
Dettol CSR project Renee Kamau
 

Similar to BookExpo America 2011 Digital Marketing Panel (20)

HSMAI2011 west how_tousesocialmediatodriveattendancetoyourevent
HSMAI2011 west how_tousesocialmediatodriveattendancetoyoureventHSMAI2011 west how_tousesocialmediatodriveattendancetoyourevent
HSMAI2011 west how_tousesocialmediatodriveattendancetoyourevent
 
Inviting Mobile Marketing To The Party
Inviting Mobile Marketing To The PartyInviting Mobile Marketing To The Party
Inviting Mobile Marketing To The Party
 
6 Steps to Build Product Demand & Sales Using Social Media
6 Steps to Build Product Demand & Sales Using Social Media6 Steps to Build Product Demand & Sales Using Social Media
6 Steps to Build Product Demand & Sales Using Social Media
 
marketing going social
marketing going socialmarketing going social
marketing going social
 
Marketing goes social
Marketing goes socialMarketing goes social
Marketing goes social
 
How to excel at event marketing with social media
How to excel at event marketing with social mediaHow to excel at event marketing with social media
How to excel at event marketing with social media
 
How To Excel At Event Marketing...With Social Media
How To Excel At Event Marketing...With Social MediaHow To Excel At Event Marketing...With Social Media
How To Excel At Event Marketing...With Social Media
 
How to Excel at Event Marketing with Social Media
How to Excel at Event Marketing with Social MediaHow to Excel at Event Marketing with Social Media
How to Excel at Event Marketing with Social Media
 
Promoting your event with social media
Promoting your event with social mediaPromoting your event with social media
Promoting your event with social media
 
Psychology Of Vine: How To Create Videos That Drive Engagement
Psychology Of Vine: How To Create Videos That Drive EngagementPsychology Of Vine: How To Create Videos That Drive Engagement
Psychology Of Vine: How To Create Videos That Drive Engagement
 
Growing your fitness business using social media
Growing your fitness business using social mediaGrowing your fitness business using social media
Growing your fitness business using social media
 
Must Know Social Media Trends For 2022
Must Know Social Media Trends For 2022Must Know Social Media Trends For 2022
Must Know Social Media Trends For 2022
 
Social events
Social eventsSocial events
Social events
 
Beyond the Basics: Social Media
Beyond the Basics: Social MediaBeyond the Basics: Social Media
Beyond the Basics: Social Media
 
How to Hook (and Keep!) Digital Readers
How to Hook (and Keep!) Digital ReadersHow to Hook (and Keep!) Digital Readers
How to Hook (and Keep!) Digital Readers
 
Social Media for dummies like you and me
Social Media for dummies like you and meSocial Media for dummies like you and me
Social Media for dummies like you and me
 
Social Media 2010 Predictions
Social Media 2010 PredictionsSocial Media 2010 Predictions
Social Media 2010 Predictions
 
Ogny mon 0845 jimmy wales
Ogny mon 0845 jimmy walesOgny mon 0845 jimmy wales
Ogny mon 0845 jimmy wales
 
Social Influence Marketing - for Hotels
Social Influence Marketing - for HotelsSocial Influence Marketing - for Hotels
Social Influence Marketing - for Hotels
 
Dettol CSR project
Dettol CSR project Dettol CSR project
Dettol CSR project
 

More from Cindy Ratzlaff

The Brand of YOU - Personal Branding in a Digital World
The Brand of YOU - Personal Branding in a Digital WorldThe Brand of YOU - Personal Branding in a Digital World
The Brand of YOU - Personal Branding in a Digital WorldCindy Ratzlaff
 
BookExpo 2016 Facebook 201 for Authors
BookExpo 2016 Facebook 201 for AuthorsBookExpo 2016 Facebook 201 for Authors
BookExpo 2016 Facebook 201 for AuthorsCindy Ratzlaff
 
Creating Your Personal Brand in a Digital World
Creating Your Personal Brand in a Digital WorldCreating Your Personal Brand in a Digital World
Creating Your Personal Brand in a Digital WorldCindy Ratzlaff
 
Erma Bombeck Writers' Workshop
Erma Bombeck Writers' WorkshopErma Bombeck Writers' Workshop
Erma Bombeck Writers' WorkshopCindy Ratzlaff
 
Romancing A Facebook Fanbase
Romancing A Facebook FanbaseRomancing A Facebook Fanbase
Romancing A Facebook FanbaseCindy Ratzlaff
 
The New Rules ofFfacebook Marketing 2015 - #BookExpo15
The New Rules ofFfacebook Marketing 2015 - #BookExpo15The New Rules ofFfacebook Marketing 2015 - #BookExpo15
The New Rules ofFfacebook Marketing 2015 - #BookExpo15Cindy Ratzlaff
 
Social Media Bookselling Secrets - UPublishU 2015
Social Media Bookselling Secrets - UPublishU 2015Social Media Bookselling Secrets - UPublishU 2015
Social Media Bookselling Secrets - UPublishU 2015Cindy Ratzlaff
 
Blog Your Brand for Increased Visibility
Blog Your Brand for Increased Visibility Blog Your Brand for Increased Visibility
Blog Your Brand for Increased Visibility Cindy Ratzlaff
 
How to to Build a Platform, Balance a Personal Life and Create a Bestseller w...
How to to Build a Platform, Balance a Personal Life and Create a Bestseller w...How to to Build a Platform, Balance a Personal Life and Create a Bestseller w...
How to to Build a Platform, Balance a Personal Life and Create a Bestseller w...Cindy Ratzlaff
 
Creating the brand of you
Creating the brand of youCreating the brand of you
Creating the brand of youCindy Ratzlaff
 
Brand You: Create a Rock Star Brand for Yourself and Your Book
Brand You: Create a Rock Star Brand for Yourself and Your BookBrand You: Create a Rock Star Brand for Yourself and Your Book
Brand You: Create a Rock Star Brand for Yourself and Your BookCindy Ratzlaff
 
Advanced facebook for authors and publishing professionals - BookExpo 2014
Advanced facebook for authors and publishing professionals - BookExpo 2014Advanced facebook for authors and publishing professionals - BookExpo 2014
Advanced facebook for authors and publishing professionals - BookExpo 2014Cindy Ratzlaff
 
Facebook 201: 15 Super Easy and Inexpensive Ways to Create a Rock Star Facebo...
Facebook 201: 15 Super Easy and Inexpensive Ways to Create a Rock Star Facebo...Facebook 201: 15 Super Easy and Inexpensive Ways to Create a Rock Star Facebo...
Facebook 201: 15 Super Easy and Inexpensive Ways to Create a Rock Star Facebo...Cindy Ratzlaff
 
Advanced Strategies for Book Sales - BookExpo 2013
Advanced Strategies for Book Sales - BookExpo 2013Advanced Strategies for Book Sales - BookExpo 2013
Advanced Strategies for Book Sales - BookExpo 2013Cindy Ratzlaff
 
Twitter Master Class for Publishers
Twitter Master Class for PublishersTwitter Master Class for Publishers
Twitter Master Class for PublishersCindy Ratzlaff
 
Advanced Facebook Marketing for Books and Authors
Advanced Facebook Marketing for Books and Authors Advanced Facebook Marketing for Books and Authors
Advanced Facebook Marketing for Books and Authors Cindy Ratzlaff
 
Do this not that social media for authors
Do this not that social media for authorsDo this not that social media for authors
Do this not that social media for authorsCindy Ratzlaff
 
Villanova Women in Business
Villanova Women in BusinessVillanova Women in Business
Villanova Women in BusinessCindy Ratzlaff
 
Cindy Ratzlaff ~ The Power Of Women
Cindy Ratzlaff ~ The Power Of WomenCindy Ratzlaff ~ The Power Of Women
Cindy Ratzlaff ~ The Power Of WomenCindy Ratzlaff
 
Self Publishing Book Expo
Self Publishing Book ExpoSelf Publishing Book Expo
Self Publishing Book ExpoCindy Ratzlaff
 

More from Cindy Ratzlaff (20)

The Brand of YOU - Personal Branding in a Digital World
The Brand of YOU - Personal Branding in a Digital WorldThe Brand of YOU - Personal Branding in a Digital World
The Brand of YOU - Personal Branding in a Digital World
 
BookExpo 2016 Facebook 201 for Authors
BookExpo 2016 Facebook 201 for AuthorsBookExpo 2016 Facebook 201 for Authors
BookExpo 2016 Facebook 201 for Authors
 
Creating Your Personal Brand in a Digital World
Creating Your Personal Brand in a Digital WorldCreating Your Personal Brand in a Digital World
Creating Your Personal Brand in a Digital World
 
Erma Bombeck Writers' Workshop
Erma Bombeck Writers' WorkshopErma Bombeck Writers' Workshop
Erma Bombeck Writers' Workshop
 
Romancing A Facebook Fanbase
Romancing A Facebook FanbaseRomancing A Facebook Fanbase
Romancing A Facebook Fanbase
 
The New Rules ofFfacebook Marketing 2015 - #BookExpo15
The New Rules ofFfacebook Marketing 2015 - #BookExpo15The New Rules ofFfacebook Marketing 2015 - #BookExpo15
The New Rules ofFfacebook Marketing 2015 - #BookExpo15
 
Social Media Bookselling Secrets - UPublishU 2015
Social Media Bookselling Secrets - UPublishU 2015Social Media Bookselling Secrets - UPublishU 2015
Social Media Bookselling Secrets - UPublishU 2015
 
Blog Your Brand for Increased Visibility
Blog Your Brand for Increased Visibility Blog Your Brand for Increased Visibility
Blog Your Brand for Increased Visibility
 
How to to Build a Platform, Balance a Personal Life and Create a Bestseller w...
How to to Build a Platform, Balance a Personal Life and Create a Bestseller w...How to to Build a Platform, Balance a Personal Life and Create a Bestseller w...
How to to Build a Platform, Balance a Personal Life and Create a Bestseller w...
 
Creating the brand of you
Creating the brand of youCreating the brand of you
Creating the brand of you
 
Brand You: Create a Rock Star Brand for Yourself and Your Book
Brand You: Create a Rock Star Brand for Yourself and Your BookBrand You: Create a Rock Star Brand for Yourself and Your Book
Brand You: Create a Rock Star Brand for Yourself and Your Book
 
Advanced facebook for authors and publishing professionals - BookExpo 2014
Advanced facebook for authors and publishing professionals - BookExpo 2014Advanced facebook for authors and publishing professionals - BookExpo 2014
Advanced facebook for authors and publishing professionals - BookExpo 2014
 
Facebook 201: 15 Super Easy and Inexpensive Ways to Create a Rock Star Facebo...
Facebook 201: 15 Super Easy and Inexpensive Ways to Create a Rock Star Facebo...Facebook 201: 15 Super Easy and Inexpensive Ways to Create a Rock Star Facebo...
Facebook 201: 15 Super Easy and Inexpensive Ways to Create a Rock Star Facebo...
 
Advanced Strategies for Book Sales - BookExpo 2013
Advanced Strategies for Book Sales - BookExpo 2013Advanced Strategies for Book Sales - BookExpo 2013
Advanced Strategies for Book Sales - BookExpo 2013
 
Twitter Master Class for Publishers
Twitter Master Class for PublishersTwitter Master Class for Publishers
Twitter Master Class for Publishers
 
Advanced Facebook Marketing for Books and Authors
Advanced Facebook Marketing for Books and Authors Advanced Facebook Marketing for Books and Authors
Advanced Facebook Marketing for Books and Authors
 
Do this not that social media for authors
Do this not that social media for authorsDo this not that social media for authors
Do this not that social media for authors
 
Villanova Women in Business
Villanova Women in BusinessVillanova Women in Business
Villanova Women in Business
 
Cindy Ratzlaff ~ The Power Of Women
Cindy Ratzlaff ~ The Power Of WomenCindy Ratzlaff ~ The Power Of Women
Cindy Ratzlaff ~ The Power Of Women
 
Self Publishing Book Expo
Self Publishing Book ExpoSelf Publishing Book Expo
Self Publishing Book Expo
 

Recently uploaded

Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...ZurliaSoop
 
How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17Celine George
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptxMaritesTamaniVerdade
 
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Pooja Bhuva
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...Nguyen Thanh Tu Collection
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.MaryamAhmad92
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxCeline George
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibitjbellavia9
 
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Pooja Bhuva
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSCeline George
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxEsquimalt MFRC
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxDr. Sarita Anand
 
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxOn_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxPooja Bhuva
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxJisc
 
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxInterdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxPooja Bhuva
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfNirmal Dwivedi
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.christianmathematics
 
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptxExploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptxPooja Bhuva
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17Celine George
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfPoh-Sun Goh
 

Recently uploaded (20)

Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 
How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptx
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
 
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxOn_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptx
 
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxInterdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptx
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptxExploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 

BookExpo America 2011 Digital Marketing Panel

  • 1. Bestselling Authors Best Practices in Digital Marketing Presented  By:  Cindy  Ratzlaff   Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  • 2. Authors Are Using Digital Tools to:  By-pass the network TV gatekeepers and turn themselves into “TV” and video celebrities  Develop digital materials that create viral word of mouth marketing  Connect to book buyers WHEREVER they are  Use “free” as their best sales tool  Capture a fan base the reads EVERYTHING on their mobile devices 2
  • 3. Tim Ferris Taking the Book Trailer to New Heights  Created buzz pre-publication with a movie quality book trailer that positioned him and his book as a blockbuster 3
  • 4. Guy Kawasaki Creating Digital Content for his Tribe 4
  • 5. Gary Vaynerchuk Everywhere there’s a digital connection 5
  • 7. Hungry Girl Free Tips and Recipes 7
  • 8. Suze Orman Additional Free Content with Purchase 8
  • 10. Digital Best Practices of Super Authors 1.  Create digital touch points for readers on all the major platforms 2.  Use video and make sure it’s rendered to play on all devices 3.  Create digital playthings fans will want to share 4.  Add live links to all the authors social sites and website 5.  Add your Opt-In box website and Facebook and invite readers to your mailing list 6.  Add social share buttons to your website 7.  Add a “Buy Now” option everywhere 8.  Offer Free Stuff 10