Cindy Kim

San Francisco Bay Area United States

User Experience Researcher

Technology / Software / Internet

I am motivated to understand the intricacies of what compels us -- the underlying sentiments and motivations that create and shape the moments, the experiences and the feelings that are so special, memorable and deeply touching. With my roots in academia, I've been trained the rigors of conducting social science research at some of the world's most renowned research institutions on human judgement and decision-making research. Most recently, my work has been focused on leveraging technology to scale behavioral insights by helping B2B and B2C startups incorporate qualitative and quantitative methods into user-centered product development.