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Updates on the Macro Retail Environment
The Confidence Index remains steady
in 2013 – with some softening since
Q4 last year
J.P. Morgan Investor
Confidence Index...
Concerns of HK consumers…
Perceived biggest risks in 2013

1. Cool-down of HK stock market

56%

2. Cool-down of HK proper...
HK – Smartphone penetration at 64% in 2013, ranked 8th
globally, with a steady uplift
2011: 35%
2012: 49%
74

73

%

Sourc...
Can’t live …
•
without you •

82% use everyday in the past week
77% don’t leave home without their device (!)

Smartphone ...
62% HK people
search information on smartphone daily
66%

56%

40%

36%

Restaurants,
bars, pubs
food

Travels,
flights
play

Job hunting,
opportunities
work

Property
informa...
64% of investors are
bank app users
general account transaction,
credit card application, investment product
acquirement, ...
Well, even dating

20 top dating apps combined
17 million active users

Meet Moi
Source: Flurry Survey 2013
… as well as raising our children!
… going beyond just searching, the
mobile device has enabled real
actions in life

visit

shop

buy

tell

86% take action...
… mobile is also transforming people’s buying experience &
shopping journey
While shoppers are wandering the store …

43%
...
Rapid development of innovative retail payment products and
services
Card payment

Mobile payment

Internet payment
Creating Buzz

Results
• 6.5 million views on
YouTube
• 50,000 requests for
information about the
vehicle, primarily from
...
… introducing mobile application for highly accessible
information – real time queuing time, descriptions of the
haunted h...
But wait, is this all what our
consumers want?
How many apps are on your smartphone?
Hong Kong people says,
• 39 on average
• in which 10 are paid apps (!)
Second most a...
Yet honestly ...
how many are active – you say?
How long the
recent heat of
Bitstrips may
sustain – you bet?
38% of HK consumers feel overwhelmed
by the sheer volume of communication they
received from a brand

STOP
48%

IGNORE
41%...
From digital fascination to fatigue
Everyone is on their phones, doing their own thing. It’s like being physically there b...
Emerging
frustrations
and resentment
I love instant access, convenience,
sharing, feeling connected. But I’m
lost. I can’t...
Greater control
It’s also a double-edged notion: especially in emerged Asian markets (Singapore, Hong
Kong), people try to...
It’s an art
Balance。
。 Relevancy
。 Creativity
Cimigo - Consumers in Mobile & Digital World
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Cimigo - Consumers in Mobile & Digital World

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Updates on the Macro Retail Environment - The changing digital landscape in Asia

Veröffentlicht in: Automobil, Technologie, Business
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Cimigo - Consumers in Mobile & Digital World

  1. 1. Updates on the Macro Retail Environment
  2. 2. The Confidence Index remains steady in 2013 – with some softening since Q4 last year J.P. Morgan Investor Confidence Index 200 180 160 140 120 118 110 105 123 118 103 109 117 116 116 100 80 60 40 20 Year 2011 Year 2012 Year 2013 0 Q2 Q3 Q4 Source: Cimigo JP Morgan Survey 2013 Q1 Q2 Q3 Q4 Q1 Q2 Q3
  3. 3. Concerns of HK consumers… Perceived biggest risks in 2013 1. Cool-down of HK stock market 56% 2. Cool-down of HK property market 38% 3. Slowdown of China economic growth 38% 4. Uncertainties of China economic reform 37% 5. Rising commodity prices 30% 6. European debt crisis 30% … Source: Cimigo JP Morgan Survey 2013 4
  4. 4. HK – Smartphone penetration at 64% in 2013, ranked 8th globally, with a steady uplift 2011: 35% 2012: 49% 74 73 % Source: Google Mobile Survey 2013 73 72 68 65 63 63 62 59
  5. 5. Can’t live … • without you • 82% use everyday in the past week 77% don’t leave home without their device (!) Smartphone is always on - 96% use mobile internet daily • 95% use at home, 87% on the go, 77% Everything is in real time, easily accessible. It just bogs you down. Now with smartphones you can work wherever and whenever. You can access email everywhere and you have to work even more. (Female, 28, Hong Kong) Source: Google Mobile Survey 2013 Cimigo Digital in Asia 2012 at store
  6. 6. 62% HK people search information on smartphone daily
  7. 7. 66% 56% 40% 36% Restaurants, bars, pubs food Travels, flights play Job hunting, opportunities work Property information investment Source: Google Mobile Survey 2013
  8. 8. 64% of investors are bank app users general account transaction, credit card application, investment product acquirement, non life insurance, stock / FX market information Even banking services are migrating to mobile … Source: Cimigo HKIB Survey 2013
  9. 9. Well, even dating 20 top dating apps combined 17 million active users Meet Moi Source: Flurry Survey 2013
  10. 10. … as well as raising our children!
  11. 11. … going beyond just searching, the mobile device has enabled real actions in life visit shop buy tell 86% take action taken after mobile search … 51% would go for purchase on computer after mobile search 47% would go for visit/ purchase at the store Source: Google Mobile Survey 2013
  12. 12. … mobile is also transforming people’s buying experience & shopping journey While shoppers are wandering the store … 43% use mobile to read reviews while in store $$$ 31% use mobile to compare price 38% Source: Campaign 2013 interested in redeeming mobile coupons 31% would like a mobile app to help them navigate around 30% want to receive mobile coupon when passing a product 36% interested in scanning bar code for information
  13. 13. Rapid development of innovative retail payment products and services Card payment Mobile payment Internet payment
  14. 14. Creating Buzz Results • 6.5 million views on YouTube • 50,000 requests for information about the vehicle, primarily from non-Ford drivers • Some 10,000 cars sold in the first six days
  15. 15. … introducing mobile application for highly accessible information – real time queuing time, descriptions of the haunted houses, event maps, show time, social media plug in, and more
  16. 16. But wait, is this all what our consumers want?
  17. 17. How many apps are on your smartphone? Hong Kong people says, • 39 on average • in which 10 are paid apps (!) Second most after Korea (40 apps) Source: Google Mobile Survey 2013
  18. 18. Yet honestly ... how many are active – you say? How long the recent heat of Bitstrips may sustain – you bet?
  19. 19. 38% of HK consumers feel overwhelmed by the sheer volume of communication they received from a brand STOP 48% IGNORE 41% Frustrated 23% Source: Experian Survey 2012 stopped engaging with four or more brands as a result of poorly targeted communication Ignore emails or social media messages send by brands Considered not being able to unsubscribe / being bombarded by online materials as No.1 Frustration
  20. 20. From digital fascination to fatigue Everyone is on their phones, doing their own thing. It’s like being physically there but not mentally there. (Male, 35, Singapore) I have less time for myself nowadays! (Female, 32, Singapore)
  21. 21. Emerging frustrations and resentment I love instant access, convenience, sharing, feeling connected. But I’m lost. I can’t make decisions anymore. I’m getting confused. I feel alone. (Male, 33, Singapore)
  22. 22. Greater control It’s also a double-edged notion: especially in emerged Asian markets (Singapore, Hong Kong), people try to re-establish control over chaotic digital lifestyles and information overload. They de-clutter. They use fewer apps or social media. They turn off their devices, and wean themselves off Facebook.
  23. 23. It’s an art Balance。 。 Relevancy 。 Creativity

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