The presentation by Polestar Digital Media used at Ciklum Mobile Conference "What's APPening Next - the Shifting Landscape of Mobile" that took place on 27 September 2012 in London
"Marmalade" presentation at Ciklum event "Defining your Mobile Strategy"
Leveraging mobile to drive m-commerce for not for profits
1. Leveraging mobile to
drive m-commerce
for not for profits
Commercial in confidence | Polestar Digital Media Ltd. | 2009
2. Did you know
We are the 3rd most generous nation
UK charities raise £35bn every year
28.4m people donate £31 every month
£1bn of UK donations lost in fraud every year
Over £750m is lost in UK Gift Aid every year
Commercial in confidence | Polestar Digital Media Ltd. | 2012 2
3. What is giveonthemobile
Mobile App (the only one in the UK)
Donate
News
Fundraise
Rewards
Real Time Transactions
Reporting
Compliance
Commercial in confidence | Polestar Digital Media Ltd. | 2012 3
4. Why did we build it?
Commercial in confidence | Polestar Digital Media Ltd. | 2012 4
5. The Technology Curve thing
GSM FB Retail/Banking
TXT
1990 2005
1993
Twitter
www 2006 Same time
Windows zone –
1991 1995
Internet different
1969 advancement
Charity
Commercial in confidence | Polestar Digital Media Ltd. | 2012 5
6. Never mind 4G what about 3g
Consumption
Networks
Net result
Commercial in confidence | Polestar Digital Media Ltd. | 2012 6
7. Don’t accost me in the street
Council bans
Chuggers
Council bans chuggers
from the High Street for
scaring away the
shoppers...
and charities agree!
Commercial in confidence | Polestar Digital Media Ltd. | 2012 7
8. One optimised view of the world
Make it
easy please
News
Share
Donate
Fundraise
Commercial in confidence | Polestar Digital Media Ltd. | 2012 8
9. Native or HTML5 ? It’s irrelevant
Commercial in confidence | Polestar Digital Media Ltd. | 2012 9
10. What people are saying about us
Commercial in confidence | Polestar Digital Media Ltd. | 2012 10