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Marketing cloud bdm days apac

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Salesforce BDM Day Slides

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Marketing cloud bdm days apac

  1. 1. The Dawn of the Digital Marketer Welcome to a new era of marketing Brian Brames and Vlad Silak Marketing Cloud Alliances
  2. 2. Session Objectives • Understand the capabilities Salesforce Marketing Cloud can provide • Articulate the value and differentiators • Identify accounts which are ready for Marketing Cloud opportunities By the end of this session, you will be able to…
  3. 3. Click Facebook Ad Newsletter Sign-up Personalized Content Email Mobile Opt-inDownload App Contact Customer Support Evangelize on Facebook Support Issue Resolved First Purchase Every Customer Is on Their Own Unique Journey Grouping, segmenting, and stereotyping is no longer enough
  4. 4. Become a Customer Company Connect with your customers in a whole new way Run your business from your phone Create 1-to-1 customer journeys Get smarter about your customers FOR MARKETERS THE CUSTOMER SUCCESS PLATFORM
  5. 5. Connect with your customers in a whole new way Run your business from your phone Create 1-to-1 customer journeys Get smarter about your customers
  6. 6. Marketing Cloud: #1 Marketing Application Unify Data Personalize Journey Engage Cross-Channel Analyze Everything Create 1-to-1 customer journeys
  7. 7. Personal Recommendations Personal Expertise Personal Service n et fli x Anonymous Consumer Transactions Identifiable Customer Journeys How can you create 1:1 Customer Journeys…
  8. 8. “We need to better serve our current customers, and increase our share of wallet.” better serve our current customers First Purchase Repeat Purchaser Loyal Customer Anonymous Browser Known User
  9. 9. Meet Susan 43 year-old, mother of three Outdoor enthusiast Planning hiking trip
  10. 10. Susan Explores Northern Trail Outfitter’s Website Anonymous32485 GENDER: Female ENTRY: Search INTERESTS: Camping & Hiking PRODUCTS: Footwear
  11. 11. She Creates an Account through Facebook Anonymous32485 GENDER: Female ENTRY: Search INTERESTS: Camping & Hiking PRODUCTS: Footwear Susan Marshall GENDER: Female ENTRY: Search INTERESTS: Camping & Hiking PRODUCTS: Footwear EMAIL: smarshall@gmail.com LOCATION: Indianapolis
  12. 12. Susan Receives Her First Personalized Message Susan Marshall GENDER: Female ENTRY: Search INTERESTS: Camping & Hiking PRODUCTS: Footwear EMAIL: smarshall@gmail.com LOCATION: Indianapolis JOURNEYS: Welcome
  13. 13. She Receives Targeted Offers through the Mobile App Susan Marshall GENDER: Female ENTRY: Search INTERESTS: Camping & Hiking PRODUCTS: Footwear EMAIL: smarshall@gmail.com LOCATION: Indianapolis JOURNEYS: Welcome MOBILE: App Installed
  14. 14. Susan’s In-Store Experience is Enhanced with Mobile Susan Marshall GENDER: Female ENTRY: Search INTERESTS: Camping & Hiking PRODUCTS: Footwear EMAIL: smarshall@gmail.com LOCATION: Indianapolis JOURNEYS: Welcome, Location MOBILE: App Installed
  15. 15. She Receives a Receipt with Personalized Content Susan Marshall GENDER: Female ENTRY: Search INTERESTS: Camping & Hiking PRODUCTS: Footwear EMAIL: smarshall@gmail.com LOCATION: Indianapolis JOURNEYS: Welcome, Location, 1st Purchase MOBILE: App Installed
  16. 16. Susan Posts to Facebook about Her Great Experience Susan Marshall GENDER: Female ENTRY: Search INTERESTS: Camping & Hiking PRODUCTS: Footwear EMAIL: smarshall@gmail.com LOCATION: Indianapolis JOURNEYS: Welcome, Location, 1st Purchase, Advocate MOBILE: App Installed
  17. 17. Susan’s 1:1 Customer Journey
  18. 18. What Can Northern Trail Outfitters Do Next? • Create individual interactions, at scale, with millions of customers • Communicate through multiple channels • Leverage data and insights, optimizing interactions • Measure performance across the entire customer journey Susan Marshall GENDER: Female ENTRY: Search INTERESTS: Camping & Hiking PRODUCTS: Footwear EMAIL: smarshall@gmail.com LOCATION: Indianapolis JOURNEYS: Welcome, Location, 1st Purchase, Advocate MOBILE: App Installed
  19. 19. Powering Success in Every Industry Technology Financial Services & Insurance 252B events in a month 100TB stored by a single customer 32B messages sent in a month 99.96% product uptime Travel & Hospitality Internet & eCommerce ™ Retail/CPG Communications & Media
  20. 20. “Salesforce positions us to offer new and expanded services to our clients.” Michael Adamson, CEO at Anne Street Partners Anne Street Partners Enhances Effective Communication Strategy Captures better consumer data and leverages Sales Cloud data to target consumers with highly relevant information Increases transparency over the customer database, for single view of the customer Cut list creation process by 50%, increased open rates by 30%, and increased click through rates by 50% with help from Marketing Cloud
  21. 21. “I want one system able to support the sales process all the way through. Salesforce is mobile friendly – it’s the perfect tool.” Tony Blamey, Chief Commercial Officer at Domain Group Domain Group modernizes open-for-inspection process with Homepass Sales Cloud, already driving Domain’s sales operations, stepped up for the Homepass activations project, delivering dashboards and daily performance metrics to keep it on track. Marketing Cloud let Domain communicate the Homepass offer to agents and nurture them to activation – super fast. Integrating AppExchange apps like Conga and DocuSign drove a multi-step agent onboarding process right down to two clicks
  22. 22. Apps Connected Apps Connected Products Content Asset Management Workflow & Approvals Versioning Channels Email SMS/MMS Push Notifications Social Advertising Web Experiences Group Messaging Journeys Maps Interactions Metrics Analytics Reporting Dashboards Web & Mobile Analytics Contacts Contact Management Segmentation Tools Events and Triggers Predictive Intelligence What additional value can your clients bring to customers?
  23. 23. Journey Builder Plan, Personalize, and Optimize Every Interaction Leverage cross-channel touches to drive business goals Use real-time data to inform new versions and optimize performance
  24. 24. Contact Builder Harness the Power of Your Customer Data • Build single view of your customer • Manage complex data models • Make your data actionable
  25. 25. Sales / Service Cloud Integration Leverage Your CRM Data to Better Target Customers • Simple data connection model • Complete view in Sales Cloud • Highly personalized communications
  26. 26. Predictive Intelligence Automatically Optimizes the Customer Journey • Capture customer behavior • Predict and automate marketing decisions • Create personalized experiences
  27. 27. Email The Cornerstone to Great Digital Marketing • Easy-to-use content, dynamic personalization, and testing tools • Fast, highly scalable platform • Distributed and franchise models • ISP reputation management, delivery tools, and mobile preview
  28. 28. MobileConnect Send Timely, Targeted Mobile Offers • Send mobile-friendly emails • SMS and MMS messages • Pinpoint your audience • Automate sending • Track mobile campaigns
  29. 29. MobilePush / Group Messaging Manage Messaging across Mobile Devices and Apps • Send location-based push messages • Personalize and Target exact audiences • Automate app alerts • Leverage geo-fence and beacons • Extend your conversations with apps like Line and WeChat
  30. 30. Social Studio Listen, Analyze, Marketing, and Engage Across the Customer Success Platform • Run social campaigns, engage with customers, and use social insights to drive marketing decisions • Surprise and delight your customers with social customer care • Find and connect to new customers faster with social lead generation
  31. 31. Advertising Buy and Optimize Social Media at Scale Self-service across Twitter and Facebook Easy-to-use advertising creation tools Reporting and analytics across multiple metrics Define audiences based on high value customers Target users for acquisition campaigns No limits on data storage Any source data, from anywhere Interactive, visual data modeling
  32. 32. Performing at a Massive Global Scale 300K Automations daily 1.6B Emails sent in a day 400M SMS Messages sent 1B+ Transactions a Day 99.96% 2014 Data Center Uptime 32B+ Emails sent in a month 22M Daily Triggered Sends 21B Rows added Daily 3.1B API Calls a month 102Tb Largest single database & 25 over 10TB 60M Journey transactions a Day 26Pb Row Storage under management
  33. 33. The Marketing Technology Landscape is Messy
  34. 34. Thank Y u
  35. 35. Appendix • 2015 State of Marketing: http://www.salesforce.com/marketing-cloud/resources/reports-and-whitepapers/ • Editions and Comparisons: http://www.salesforce.com/marketing-cloud/pricing/email-mobile-web-marketing/ • Customer Success Stories: http://www.salesforce.com/marketing-cloud/customer-stories/

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