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Getting Started With Social Media

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Getting Started With Social
Media Marketing
Jannette Pazer - Digital Marketing Strategist
jannette@dragonsearch.com
Christ...

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Creating And Curating Content

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@DragonSearch
It’s All About Content

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Getting Started With Social Media

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"Getting Started with Social Media Marketing" is part of an introductory course taught by Christopher Short and Jannette Pazer of Dragonsearch on How to Get Started Using Social Media Marketing to get your message out to the right people, whether they are customers, potential clients, donors or voters. This is Part 2 of the presentation focusing on how to manage your social community, the importance of engagement, and how to analyze what’s working using social platform insights and google analytics.

Check out Part 1 by Jannette Wing Pazer here: http://www.slideshare.net/cliffmama/getting-started-with-social-media-marketing-58775321

"Getting Started with Social Media Marketing" is part of an introductory course taught by Christopher Short and Jannette Pazer of Dragonsearch on How to Get Started Using Social Media Marketing to get your message out to the right people, whether they are customers, potential clients, donors or voters. This is Part 2 of the presentation focusing on how to manage your social community, the importance of engagement, and how to analyze what’s working using social platform insights and google analytics.

Check out Part 1 by Jannette Wing Pazer here: http://www.slideshare.net/cliffmama/getting-started-with-social-media-marketing-58775321

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Getting Started With Social Media

  1. 1. Getting Started With Social Media Marketing Jannette Pazer - Digital Marketing Strategist jannette@dragonsearch.com Christopher Short - Digital Marketing and Video Specialist christopher@dragonsearch.com
  2. 2. Creating And Curating Content
  3. 3. @DragonSearch It’s All About Content
  4. 4. @DragonSearch Define Your Audience • What are the demographics of our target audience? • Where does my target audience hang out? • What are their day to day concerns? • How can we help? (via zerys.com)
  5. 5. @DragonSearch What type of content?
  6. 6. @DragonSearch Social Media Content • Images • Video • Testimonials / Reviews • How To’s • Interviews • Top 10 • FAQ’s • White Papers • Case Studiesimage via artistrunwebsite.com
  7. 7. @DragonSearch Examples in Creative Content • Engage your audience to participate in the conversation. • User generated content is the ultimate form of flattery. • Curate the platform and showcase their contributions. • Become the brand followers want to engage with.
  8. 8. @DragonSearch Examples in Creative Content
  9. 9. @DragonSearch
  10. 10. @DragonSearch Examples in Creative Content
  11. 11. @DragonSearch
  12. 12. Managing Your Community
  13. 13. @DragonSearch Engaging Your Audience • Advocates and Influencers • Ask Questions • Create a conversation • Show Them Love
  14. 14. @DragonSearch Platform Specifics
  15. 15. @DragonSearch Facebook • Comments • Sharing Posts • Friendly and Casual • Include Call to Action • 1 Billion Active Daily Users* *expanded ramblings.com
  16. 16. @DragonSearch Twitter • Twitter Likes • Re-Tweets • Twitter Chat • Follows, Thanks, Replies • 320 Million active users* *expanded ramblings.com
  17. 17. @DragonSearch LinkedIn • Keep it Professional • Online Resume • Business to Business Connections • Join Business Groups • Utilize Slide Share • Participate in the discussion • 332+ Million Accounts* • 39 Million Students and recent grads* • 17 mins Avg Time Online* *expanded ramblings.com
  18. 18. @DragonSearch Instagram • Showcase a day in your life • # Hashtag Search • 30 Billion Photos* • Share 70 Million Per Day* *expanded ramblings.com
  19. 19. Measure What You Manage
  20. 20. @DragonSearch What do they like?
  21. 21. @DragonSearch Monitoring Site Traffic
  22. 22. @DragonSearch Monitoring Site Traffic • Compare month to month • Identify patterns in content • Audience content connection per platform
  23. 23. @DragonSearch Twitter
  24. 24. @DragonSearch HootSuite
  25. 25. @DragonSearch SocialBro
  26. 26. @DragonSearch SocialBro
  27. 27. @DragonSearch Facebook Insights
  28. 28. @DragonSearch
  29. 29. @DragonSearch Twitter Analytics
  30. 30. @DragonSearch
  31. 31. @DragonSearch
  32. 32. @DragonSearch LinkedIn
  33. 33. @DragonSearch Build Your Connections • How to Connect? • Businesses and Affiliates • Industry Influencers and Luminaries • Interact, Discuss, Question • Share knowledge, insights and suggestions
  34. 34. @DragonSearch Contact Find out how DragonSearch can provide a social media marketing strategy specific to your goals and audience: https://www.dragonsearchmarketing.com/ Christopher Short – christopher@dragonsearch.com Digital Marketing and Video Specialist at DragonSearch Jannette Wing Pazer – jannette@dragonsearch.com Digital Marketing Strategist at DragonSearch

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