1. PERSONAL BRAND EXPLORATION
Christopher Lo Presti
Project & Portfolio I: Week 3
March 22, 2020

2. Christopher was born and raised on the island of Puerto
Rico; he grew up with his foster family, which taught him
the importance of having goals and dreams no matter the
adversity. Chris has always been an avid sports fan. Sports
taught him the importance of a healthy mindset like when
he participated in different tennis tournaments, but also
teamwork and leadership, like when he captained his High-
School Soccer team and coached his community youth
league. After 5 years of career development in various
industries, Chris enrolled in the Sports Marketing and
Media program at Full Sail University, where he's
concentrated in growing Sports sponsorship and
broadcasting skills and experiences. Chris's current goal is
to be a part of the FIFA World Cup 2026.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Marketing Coordinator
•Program Coordinator
•Advertising and Promotion
Manager
Explorer Archetype - I will always
be exploring new techniques, ideas,
and tools to best establish the
connection with the fans.
Sports sponsorship and broadcasting

4. • DEMOGRAPHICS: 67% Male,
> 45 years old, Predominately
Hispanic, located in the East Coast.
• PSYCHOGRAPHICS: Enjoys
outdoor activities, superstitious,
spends free time exercising
regularly. Considered “big
spenders” in apparel for the whole
family.
• IDEAL AUDIENCE MEMBERS:
John Duff, Director, Business
Development & Strategy(beIN
SPORTS), Tammy West Bennet ,
Head of Talent Acquisition(MLS),
Kayla Giarratana, Talent
Acquisition (RedBull)
Recruiters & Hiring Managers at Bein Media Sports Group, Red Bull, and Major League Soccer.
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
•Land an entry-level position at a Sports Media
Company
•Network with people in the sports industry. Increase
LinkedIn connections and online presence.
Mid Term: (2026)
•Help coordinate strategy to increase broadcast/
streaming numbers around the world for -FIFA World
Cup 2026.
•Develop and establish a new tournament for Jr.
leagues in the US that attracts different youth clubs
around the world.
Long Term: (2040)
•Become an industry leader for OTT and large sporting
events.
•Have a small contractor business that assists with
strategy and statistics for sporting events.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Technological proficient 75%
MS Suite 67%
Time Management 90%
Teamwork 80%
SOFTHARD
Social Media 70%
Data Analysis 90%
Negotiation 60%
Project Management 80%
SOFTHARD

7. I will use my ambition and my positive outlook
to create, connect, and share new and exciting
partnerships that will solidify soccer brands and
their fans together.
Christopher’s
PROMISE

8. CREDENTIALS
Work Experience:
•4 years of customer service. Large-Market
Benefits
•3 years of professional business sales
•1 year of coaching for youth soccer league.
•Volunteer for MLS All-Star 2019 pre-game
ceremony
Education:
•Sports Marketing & Media, B.S., Full Sail University (Exp. 2021)
Awards:
•Alight Excellence Award

9. COMPETITION
Bryan Rodriguez
Industry Experience:
• Sales Representative for WWE
• Photo Copy Operator for NCAA
March Madness
Education:
• Sports Marketing & Media, B.S. at Full Sail University
Noteworthy Experience:
• Sales Representative for WWE
• Photo Copy Operator for NCAA March Madness
Skills and Proficiencies:
• Leadership
• Social Media
• Marketing
Overall Online Presence:
• Less than 200 connections, customized banner image,
amateur headshot, lack of details throughout profile, no
articles published and inactive on social media.
Customized URL
• Grade 22 out of 100
Industry Experience:
• Volunteer for MLS All-Star 2019 pre-
game Ceremony
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Supervisor for Large Market Benefit Administrator
• Tour Director for Vamonos Tours
• Event Manager for Games 2U PR
Skills and Proficiencies:
• Time Management
• Teamwork
• MS Suites
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, professional headshot, lack of details
throughout profile, no articles published, inactive on
social media. Customized URL.
• Grade 20 out of 100
Christopher Lo Presti

10. COMPETITION
Jennifer Perozo
Industry Experience:
• Production Coordinator for CIC
Media/Mega TV
• Production Coordinator OnDirectv
• Promotion Coordinator at beIN
Sports
Education:
• Miami Dade College
Leadership Experience:
• Producer for TVhomosapiens (Miratv)
• Producer- Holatv
Skills and Proficiencies:
• Broadcast Television- 2 endorsements
• Media Production - 8 endorsements
• Microsoft Office - 10 endorsements
Christopher Lo Presti
Overall Online Presence:
• 500+ connections, social media headshot, and no
customized banner. Extensive details on profile, no
published articles, and no personalized URL.
• Grade 87 out of 100
Industry Experience:
• Volunteer for MLS All-Star 2019 pre-
game Ceremony
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• Supervisor for Large Market Benefit Administrator
• Tour Director for Vamonos Tours
• Event Manager for Games 2U PR
Skills and Proficiencies:
• Time Management
• Teamwork
• MS Suites
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized, professional headshot, lack of details
throughout profile, no articles published, inactive on
social media. Customized URL.
• Grade 20 out of 100

11. BRAND POSITION
I create the full soccer fan experience and
make it both measurable and marketable on a
global scale.
CHRISTOPHER LO PRESTI

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Sports Pro OTT USA
✴February 2021| Turner Studios, ATL
• Soccerex Americas 2020
✴16-17 Nov | Miami FL
• Sports Pro OTT Summit
✴1-3 December | Madrid, Spain
Digital Marketing
• Primary Content: Write a digital journal to be shared on my domain
of the topics discussed in the conferences. Also, include short audio
recordings of small in-depth interviews with presenters and audience
members.
• Primary Tools: Snapchat, Twitter, and Instagram -Write and share
short videos of at the moment content, and recent news.
• Website: Full Sail digital portfolio site will showcase school work. It
will also allow to publish different articles on other topics not related
to sports.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a senior-level content strategist & analysts
with at least 15 yrs of experience in the sports industry;
preferably align with the sport of soccer.
Formal Education
• Complete Sports Marketing & Media, B.S. by expected
graduation date in 2020
Technical Skills
• LinkedIn Learning Courses:
✦ Social Media Marketing Foundation
✦ Data Analytics for Business Professionals
✦ Content Marketing Foundation
Soft Skills
• O’Reilly Learning:
✦ Negotiation Skills Training
• LinkedIn Learning Courses:
Communicating with Confidence
Project Management Foundations: Requirement
& teams.
Improving Your Focus

14. Christopher
Lo Presti
Have you ever had the feeling of wanting to watch
something, but your cable provider doesn't have it, or your
IP address does not let you enjoy the content you want? This
was my experience when growing up on the island, trying to watch the
different soccer leagues around the world. That's why I made my goal to help and find new
ways to limit this inconvenience for the 44 million fans across the US, and it's growing
population. I have helped connect services like ESPN+, FuboTV, and beIN Sports Extra with
different partners to make my goal into a reality. This has helped increase ad revenue,
helped get more specific data on the fans and, most importantly, connect fans of the sports
with their favorite leagues, but also new ones.
“

15. REFERENCES
• Perozo, J. (2020). Jeniffer Perozo LinkedIn Profile. Retrieved
March 21, 2020, from https://www.linkedin.com/in/jeniffer-
perozo-67b29826/
• Rodriguez-Acevedo, B (2020). Bryan Rodriguez- Acevedo
LinkedIn Profile. Retrieved March 21, 2020, from https://
www.linkedin.com/in/bryanrodriguezacevedo/
• SoccerEX.com Americas (2020) SoccerEX. Retrieved March
21, 2020, from https://www.soccerex.com/events/soccerex-
americas-2020
• SportsProMedia.com OTT USA (2020) SportsPro. Retrieved
March 21, 2020, from, https://usa.sportspro-ott.com/
• ONETOnLine.org. (2020). Summary Report for: 27-2012.03 -
Program Directors. Retrieved March 22, 2020, fromhttps://
www.onetonline.org/link/summary/27-2012.03
• ONETOnLine.org. (2020). Summary Report for: 11-2011.00 -
Advertising and Promotions Managers. Retrieved March 22,
2020, from https://www.onetonline.org/link/summary/
11-2011.00
• Sorilbran (May 16, 2029) Marketing to Sports Fans:
Viewership & demographics (infographic). Retrieved from
https://www.theshelf.com/the-blog/sports-viewership
• Christina Gough (Feb 26, 2020) Soccer interest levels in the
U.S. 2020, by ethnicity. Retrieved from https://
www.statista.com/statistics/1074249/soccer-fans-ethnicity/
• MRI Simmons (Aug 3, 2017) MLS All Star Game, Soccer Fans
Provide Opportunity for Marketer. Retrieved from https://
www.mrisimmons.com/2017/08/03/mls-all-star-game-
soccer-fans-opportunity-marketers/