Christopher Lee

Phoenix, Arizona Area United States

Assistant Professor at Arizona State University | Researcher & Teacher of Consumer Behavior and Marketing

Advertising / Marketing / PR

**I accept all connection requests. I love connecting with new people so feel free to add me.** As a professor at Temple University, my research focuses on marketing and consumer behavior questions. Specifically, I research how language cues influence perceptions. Is an arena that is described as half empty perceived the same way as an arena that is described as half full? No. Is a food package indicating 99 calories perceived the same way as a package indicating 101 calories? No. Essentially, I explore how subtle cues in framing influence responses. Why do consumers respond in certain ways? How do they respond? How can they respond differently? Small changes in marketing can result in...