Want to know how to produce amazing content that will get found on search engines and drive qualified leads to your website? Then this presentation is for you! Learn how to understand the needs of your customers and align their needs with your products to increase sales today!

1. SEO
COPYWRITING
TIPS & TRICKS

2. Hello!
Nice to meet you
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My name is Chris, and I am an Orlando
Copywriter with 13 years of experience helping
small business owners make more money.
Contact us at:
▪ www.OrlandoCopywriter.com
▪ chris@cjgiarratana.com
▪ @CJGiarratana

3. 1.
The Basics
Where do we begin?
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4. 1. The Basics The goal of your business is to make money. This means
you need qualified leads.
Here’s the basic idea:
▪ You make money when people convert.
▪ Increase conversions by attracting qualified leads.
▪ Qualified leads find you through search engines.
▪ Search engines use keywords to align content with
online searchers.
▪ Online searches and keywords used on based on User
Intent.
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5. 2.
What is SEO
Copywriting
SEO Copywriting
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6. 2. What Is
SEO
Copywriting
SEO Copywriting is writing for readers, optimizing for
search engines, and formatting for website design.
Here’s the basic idea:
▪ Know the needs and goals of your customers.
▪ Understand how they search for their solutions.
▪ Publish great content that meets their needs and gets
found by Google.
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7. 3.
Where Do
You Start?
The First Step
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8. 3. Where Do
You Start?
You start with your customers. People will give you their
money in exchange for your product or service.
▪ Know the needs and goals of your customers.
▪ Understand how they search for their solutions.
▪ Optimize content for their needs & Google.
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Search FindNeed

9. 3. Where Do
You Start?
Customer personas assist you in identifying areas that you
can address with quality content to solve their problems.
▪ What are their pain points?
▪ What products or services have they used in the past?
▪ Why do they continue to use those goods and
services, or why did they stop?
▪ What types of solutions will they not use?
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10. 4.
Keyword
Research
Connecting the needs
and search engines
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11. 4. Keyword
Research
Whenever someone searches for something in Google they
are asking a question.
Keywords are how your customers search for their
answers.
Keywords show the intent of your customers. Optimize
your content to match their needs and align with your
business goals.
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12. 4. Keyword
Research
Tools
SEMrush
Keywordtool.io
Google Keyword Planner
LSI Graph
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13. 5.
How To
Optimize
Your Content
Optimize your content
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14. 5. How To
Optimize
Your Content
SEMrush: Look for new keyword ideas.
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15. 5. How To
Optimize
Your Content
Google Keyword Planner: Validate & expand
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16. 5. How To
Optimize
Your Content
LSIGraph: Final check & find connections
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17. 6.
Putting It All
Together
Write great content
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18. 6. Putting It
All Together
LSIGraph: Final check & find connections
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19. 6. Putting It
All Together
Once you have some concepts and keywords, begin
making great content and optimizing.
▪ Blog posts: 800-1500 words.
▪ Videos, infographics, etc.
▪ Guest blog on relevant sites. Backlinks are
IMPORTANT
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20. LEARN MORECome join our free SEO Meetup to get real-time, professional insight for your website!
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21. Come Learn
With Us!
4/26
@6P
Public Library
Orlando SEO Site Clinic
www.OrlandoSeoSiteClinic.com
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