GeschäftlichHead of Marketing Projects & Digital at BGL BNP Paribas
Branche Finance / Banking / Insurance
Info Experienced marketing professional with a strong focus on digital distribution, customer relationship mgt and new service models in the Banking Industry.
Over the past few years, I've led major transformation projects in Retail Banking, all focused around customer centricity. My current activities cover domains like digital strategy, alternative service models, customer experience mgt and customer advocacy, as well as operational marketing.
My expertise domains : Direct marketing, CRM (customer relationship management), digital banking, banking distribution models, non-brick channels, marketing automation, omnichannel distribution.