Briggs & Stratton is committed to providing power solutions to help customers remain competitive in a challenging marketplace. They have invested heavily in research to understand customer needs and buying behaviors. Briggs & Stratton offers a full line of reliable engines at various price points to meet the demands of different customer segments. They recommend merchandising all outdoor power equipment together to better expose customers to additional product offerings.

2. POWER FOR A DIVERSE MARKET LANDSCAPE
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FOR GENERATIONS RUNNING, I
BRIGGS & STRATTON HAS BEEN I
THE TOP CHOICE IN POWER FOR I
OUTDOOR POWER EQUIPMENT. I
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PEOPLE HAVE COME TO DEPEND ON OUR ENGINES TO II
GET THE JOB DONE. WE'RE COMMITTED TO HELPING YOU [.
REMAIN COMPETITIVE AND SUCCESSFUL IN A VERY [.
CHALLENGING MARKETPLACE. [I
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4. -
TOTAL POWER SOLUTIONS i
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RESEARCH
OVER THE LAST 15 YEARS, WE'VE INVESTED MILLIONS
OF DOLLARS ON MA.JOR RESEARCH STUDIES ON THE
BUYING HABITS OF GENERATOR AND PRESSURE WASHER
CUSTOMERS. THIS RESEARCH HELPS US BETTER
UNDERSTAND:
BRAND IMAGE IS AS STRONG AN INFLUENCE ON THE
PURCHASE DECISION AS PRICE. SUCCESSFUL BRANDS
ARE THOSE THAT:
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WHAT, WHERE AND WHY PEOPLE BUY OUTDOOR
POWER EQUIPMENT.
How TO KEEP PACE WITH SHIFTS IN CONSUMER VALUES,
ATTITUDES, LIFESTYLES, NEW TECHNOLOGIES AND
OTHER FACTORS THAT INFLUENCE PURCHASE DECISIONS.
How TO AVOID GUESSINGAND RISK-TAKING IN TARGETING
SPECIFIC CUSTOMERS AND MARKET SEGMENTS.
BRAND
• CONSISTENTLY FULFILL THE TIME, VALUE AND EMOllONAL
REQUIREMENTSOF CUSTOMERS.
• OFFER AN ASSURANCE OF QUALITY AND RELIABILITY.
FOR YEARS, CUSTOMERS HAVE CONSISTENTLY PREFERRED
ONE ENGINE BRAND IN OUTDOOR POWER EQUIPMENT:
BRIGGS & STRATTON.

6. ONLY BRIGGS &. STRATTON
OFFERS ENGINESTO COVER ALL
OF YOUR CUSTOMERS' NEEDS.
WE DESIGN OUR ENGINES TO MEET THE VARIOUS POWER,
PERFORMANCE AND VALUE REQUIREMENTS OF DIFFERENT
CUSTOMER SEGMENTS. As A RESULT, YOU CAN OFFER
MORE CHOICES IN GENERATORS, PRESSURE WASHERS,
PUMPS AND COMPRESSORS. ALL BACKED BY THE POWER
'lilttIVI J: nil
ENGINES ARE VALUE-ENGINEERED FOR
AND QUALITY OF THE BRIGGS & STRATTON BRAND. BASIC NEEDS.
MID-MARKET OHV ENGINES ARE POWERFUL, INNOVATIVE,
EASY TO START AND EFFICIENT.
PERFORMANCE-MARKET OHV ENGINES OFFER EXTENDED
LIFE FEATURES DESIGNED FOR FREQUENT USE UNDER
DEMANDING CONDITIONS.
PREMIUM-MARKET TOP-OF-THE-LiNE VANGUARD ENGINES
ARE THE BEST OF THE BEST, DESIGNED FOR THE MOST
DEMANDING COMMERCIAL CUSTOMERS. THEY OFFER THE
BEST COMBINATION OF DURABILITY, RELIABILITY AND PERFORMANCE
FOR THE MOST EXTREME CONDITIONS.

8. POWER MERCHANDISING
IT ALL BELONGS
TOGETHER.
RESEARCH SHOWS THAT MOWER AND TRACTOR
PURCHASERS ARE PRIME TARGETS TO BUY
GENERATORS, PRESSURE WASHERS AND OTHER
GAS-POWERED PRODUCTS AND ACCESSORIES.
By MERCHANDISING THE RIGHT PRODUCTS
TOGETHER, INTHE RIGHT PLACE, AND SUPPORTED
BY THE RIGHT MESSAGES, MORE QUALIFIED
CUSTOMERS WILL BE EXPOSED TO PRODUCTS
THEY DIDN'T EVEN KNOW YOU SOLD .
GENERATORS. PRESSURE WASHERS.
WALK-BEHINDS. RIDERS. TILLERS. EDGERS.
TRIMMERS. COMPRESSORS. PARTS AND
ACCESSORIES. ALL OF YOUR OUTDOOR POWER
EQUIPMENT SHOULD BE MERCHANDISED
TOGETHER. IT'S YOUR BEST OPPORTUNITY
TO EXPOSE MORE PRODUCTS TO MORE
CUSTOMERS WITH THE HIGHEST LIKELIHOOD
TO PURCHASE ADDITIONAL EQUIPMENT.
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By PUTTING OUTDOOR POWER EQUIPMENT
PRODUCTS IN A SINGLE, PROMINENT
LOCATION, YOU NOT ONLY GET BETTER
PRODUCT EXPOSURE, YOU CAN MORE
EFFICIENTLY UTILIZE YOUR SALES AND
TRAINING RESOURCES. SALES ASSOCIATES
WILL HAVE GREATER PRODUCT KNOWLEDGE,
ALONG WITH A MORE IN-DEPTH
UNDERSTANDING OF THE OPE PRODUCT
CATEGORY. As A RESULT, YOU CAN IMPROVE
CUSTOMER SERVICE AND INCREASE SALES .
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A POWERFUL MESSAGE STRATEGYADDRESSES
THE UNDERLYING ATTITUDES AND NEEDS OF
THE VARIOUS OPE MARKET SEGMENTS. A
RESEARCH-BASED UNDERSTANDING OF
THESE ATTITUDES WILL ALLOW YOU TO
DEVELOP PROGRAMS THAT INFORM,
ASSIST AND PERSUADE PROSPECTS.

10. Two LEADERS IN POWER BRING
YOU RELIABLE PROTECTION.
• 6 CIRCUIT 20 AMP FOR GENERATORS UP TO 5000 WATTS
• 6 CIRCUIT 30 AMP FOR GENERATORS UP TO 5000 WATTS
• 10CIRCUIT 30 AMP FOR GENERATORS UP TO 7500 WATTS
• 10CIRCUIT 50 AMP FOR GENERATORS UP TO 12500WATTS
SOLD IN KIT FORMAT.
INCLUDES:
- TRANSFER SWITCH
- POWER INLET BOX
- 10 FOOT POWER CORD
• MEErS STRINGENT UL 1008 STANDARDS
• DEPENDABLE CIRCUIT BREAKER DESIGN
• COMPACT INLEr BOX WITH CIRCUIT
BREAKER PROTECTION
• PATENTED MECHANICAL INTERLOCK TO
PREVENT PARALLELING OF UTILITY AND
EMERGENCY POWER SOURCE
• 5 YEAR WARRANTY

13. BRIGGS & STRATTON HAS A LONG-STANDING
COMMITMENTTO DESIGN AND MANUFACTURE
A COMPLETE LINE OF ENVIRONMENTALLY
SOUND ENGINES. ALTHOUGH OUR ENGINE
CATEGORY PRODUCES LESS THAN TWO
PERCENT OF TOTAL EMISSIONS OUTPUT PER
YEAR, WE CONTINUE TO AGGRESSIVELY
PURSUE NEW WAYS TO IMPROVE OUR
PERFORMANCE AND TO UPHOLD OUR
ENVIRONMENTAL RESPONSIBILITY.
THE POWER THAT WORKS FOR YOU.
Briggs & Stratton Corporation
12301 West Wirth Street
Wauwatosa, WI 53222-2110 USA
Phone: 414.259.5333
Fax: 414.259.5313