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Target Corporation

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How target has marketed itself to the top.

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Target Corporation

  1. 1. TARGET CORPORATION Team Invictus Josie Clark Chris Hirschman Arlene Padilla Kathy Ring Esther Vittini
  2. 2. ON TARGET 350,000 Employees 65 Billion in Sales 301767 Stores Million Guesthttp://video.cnbc.com/gallery/?video=1735433226#eyJ2aWQiOiIzMDAwMDIxMDAyIiwiZW5jVmlkIjoiTG40ZCtTS0RYcGxYU2Ura2xWODcyQT09IiwidlRhYiI6ImluZm8iLCJ2UGFnZSI6IiIsImdOYXYiOlsiXHUwMGEwTGF0ZXN0IFZpZGVvIl0sImdTZWN0IjoiQUxMIiwiZ1BhZ2UiOiIxIiwic3ltIjoiIiwic2VhcmNoIjoiIn0=
  3. 3. ON TARGET Business Model Philosophy Marketing Experience Innovators Rowley, L. (2003). On Target: How the Worlds Hottest Retailer Hit a Bulls-Eye http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-030876
  4. 4. ON TARGET Guest Household income: $64K 43% Children at home 57% College graduates Median age: 43 http://pressroom.target.com/pr/news/target-unveils-new-design-partnership-221743.aspx http://video.today.msnbc.msn.com/today/44728925#44728925
  5. 5. ON TARGET Marketing Branding Experience Innovators http://hbswk.hbs.edu/archive/4319.html http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-030876
  6. 6. ON TARGET http://hbswk.hbs.edu/archive/4319.html
  7. 7. ON TARGET http://pressroom.target.com/pr/news/target-unveils-new-design-partnership-221743.aspx http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-030876
  8. 8. ON TARGET Target Mission Unique Competition http://sites.target.com/images/corporate/about/responsibility_report/2009/2009_full_report.pdf http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-031697
  9. 9. ON TARGET Defining Target Great value Community Diversity Environment http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-031697http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-031697
  10. 10. ON TARGET Money Maker Preferred shopping destination Continuous innovation Exceptional guest experience Brand promise http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-031697http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-031697
  11. 11. ON TARGET Getting the Customers Pharmacy ClearRx Generic drugs Positive reputation Philanthropy Customer demand Apparel selection http://en.wikipedia.org/wiki/Target_Corporation http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-030876
  12. 12. ON TARGET Keeping the Customers Mix of stylish products Price Leadership Strong private label brands Keep in competition with Wal-Mart http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-031697
  13. 13. ON TARGET Keeping the Customers Addressing demands of the customer Product and image One-stop shopping Technology http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-031697 http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-031697 http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-030876
  14. 14. ON TARGET Creating Value Shopping experience Community programs Products Store layouts http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-031699
  15. 15. ON TARGET Value to Deliver Registries Club Wedd Target Baby Redcard Giftcard http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-031699 http://redcard.target.com/redcard/content/rcw_benefits_tgt_rewards
  16. 16. ON TARGET Current Ratio http://business.library.wisc.edu/resources/kavajecz/10_Fall/Target_Presentation.pdf
  17. 17. ON TARGET Inventory Turnover Ratio http://business.library.wisc.edu/resources/kavajecz/10_Fall/Target_Presentation.pdf
  18. 18. ON TARGET Total Capital Expenditures http://business.library.wisc.edu/resources/kavajecz/10_Fall/Target_Presentation.pdf
  19. 19. ON TARGET Capital Expenditures http://business.library.wisc.edu/resources/kavajecz/10_Fall/Target_Presentation.pdf
  20. 20. ON TARGET Conclusion “Expect More; Pay less”

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