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Rosso Solini Secret Soles
- 1. MN209 CA Group 3 27th Feb 2012
- 2. CEO and Owner, Tara Haughton
- 3. D.I.Y. Fashion Kit to add a splash of COLOUR to any high heel shoe... A designer look for less...
- 4. Rosso Solini’s Business Model Capabilities/ Supply Chain Key Partners Resources Management Customer Cost Structure Value Proposition Relationships Distribution Customer Segments Revenue Streams Channels
- 5. Diagram
- 6. Service www.rossosolinishop.c om Value; High Quality, Fashionable Efficient Supply Products at Low Chain Cost Prices. Management On-line Store Video Tutorials and User-friendly, Personable Customer Demonstrations Support Services
- 7. Rosso Solini Vs Christian Louboutin Rosso Solini business model needs women low cost high quality personable products Christian Louboutin business model brand image maximising company revenue high prices
- 8. Market Segments ‘Althoug Wome h I am a 35 to 44 n aged 15% relative 25 to newcome r to the 34 18 to 24 24% market, I accoun 25 to 34 understan t for 27% d the importan 27% of MARKET ce of the Rosso DRIVEN market.’ Solini’s Tara Haughto
- 9. Rosso Solini’s Worldwide Marketplace Asia U.S.A. Australia
- 10. HRM Challenges... Time Zones Cultural Rosso Solini Differen faces new ces challenges regarding the recruitment and managing of Ensuring the right candidates are new selected to be representatives for Currency employees the business abroad. abroad.
- 11. Law Design Patents Copyrigh t Media Attention Trademarks Brand Image...
- 12. Process Planning : Identify Objectives Search for Alternatives Strategies Gather Data about Alternatives Select Appropriate Course of Action Implement Decisions
- 13. Outcomes... Control: Compare Actual Vs Planned Learn from the business’s Respond to Differences findings! from the Plan Resolve problem areas. Take
- 14. Suggestions... We suggest Investing in that Rosso celebrity Solini should endorseme focus on nts... increasing their on-line The profile in order business should for the also look www.rossosolinishop.co into m business to targeting communicate major retailers as with it’s outlets for growing the sale of their markets products.
Hinweis der Redaktion
- MN209 CA Group 3; Christina Conlon 10304933 Joe Kennedy 10393749 Lorna Mc Carrick 10372535The Small to Medium Enterprise that our group, Group 3, choose to interview for our Continuous Assessment was Rosso Solini Secret Soles, a small business from Kilcullen, County Kildare which has gone from strength to strength in recent years.
- CEO and Owner of Rosso Solini Secret Soles, Tara Haughton. Age 16.
- CEO and owner of Rosso Solini, Tara Haughton created the product and founded the business while she was in transition year of secondary school in her mini-company class.
- Rosso Solini’s Business Model is based on the concept of the Business Model Framework which consists of 9 Component Parts.
- One internal practice that Rosso Solini considers to be an area of strength is the business’s emphasis on quality customer service.
- The traditional high end fashion houses are often more inflexible when it comes to customer service as they consider their products more of a privilege than a purchase. Rosso Solini is a more personable and accessible business which makes them more endearing to potential customers.
- This is a customer profile of the age bracket of Rosso Solini’s target market, with the highest percentage of customers being within the age of 25 to 34.
- The business is about to launch a distribution centre in New York City to distribute Rosso Solini’s products to outlets across the United States.Rosso Solini’s products are currently available in 22 different countries worldwide. Rosso Solini has been well received in Asian and Australian markets.
- An internal challenge that Rosso Solini has to manage is Human Resource Management. The business will have to manage the recruitment of new staff to be employed at Rosso Solini’s new venture in the United States.
- One external challenge that the business may faced with is intellectual property law. Tara Haughton stated that her business did not used the same shade of red that Christian Louboutin uses when designing his shoes and asked did Henry Ford sue other auto manufacturers for making black cars?
- One internal practice that Rosso Solini considers to be an area of strength is their ability to be decisive. The business is very focused on their overall strategic objectives. They demonstrate this by incorporating the Decision Making Process into the day to day running of their business. These daily decisions are vital to the success of the business in the long term. Rosso Solini is committed to their strategic objectives.
- We suggest that Rosso Solini should look into more advertising opportunities. If the business looked into advertising avenues such as advertising on billboards and possibly investing in television adverts, this would create greater brand awareness for Rosso Solini and their products. In turn, this would generate further sales and revenue.