6 Best Practices to Community Building & Reputation Management

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Hone your social media skills and grow your online community. Provide answers to the questions your audience is asking and give it to them on the device they are already using.

Marketing

@antennasocial • antennasocial.ca
6 Best Practices
To Community Building &
Reputation Management
1 06_28_6BestPractices.key - June 28, 2016

@antennasocial
@antennasocial • antennasocial.ca
2 06_28_6BestPractices.key - June 28, 2016

@antennasocial Online Content Marketing
3 06_28_6BestPractices.key - June 28, 2016

@antennasocial A goal without a plan is just a wish.
4 06_28_6BestPractices.key - June 28, 2016

@antennasocial Step 1: Destination, Home Page
6 06_28_6BestPractices.key - June 28, 2016

@antennasocial Step 1: Destination, Call-To-Action (CTA)
7 06_28_6BestPractices.key - June 28, 2016

@antennasocial Step 1: Destination, Blog Post
8 06_28_6BestPractices.key - June 28, 2016

@antennasocial Step 1: Destination, Landing Page
9 06_28_6BestPractices.key - June 28, 2016

@antennasocial
What do you want your visitors to do?
10 06_28_6BestPractices.key - June 28, 2016

@antennasocial
Send visitors to your destination with a clear CTA.
11 06_28_6BestPractices.key - June 28, 2016

@antennasocial Step 3: Participate, Customer Service
15 06_28_6BestPractices.key - June 28, 2016

@antennasocial Step 3: Participate, Influencers
16 06_28_6BestPractices.key - June 28, 2016

@antennasocial Step 4: Generate & Curate Content
18 06_28_6BestPractices.key - June 28, 2016

@antennasocial Step 5: Hashtags
19 06_28_6BestPractices.key - June 28, 2016

@antennasocial
What trending topics can you leverage with a
#hashtag?
20 06_28_6BestPractices.key - June 28, 2016

@antennasocial Step 6: Paid Placement
21 06_28_6BestPractices.key - June 28, 2016

@antennasocial Step 6: Paid Placement
22 06_28_6BestPractices.key - June 28, 2016

@antennasocial Step 6: Paid Placement
23 06_28_6BestPractices.key - June 28, 2016

@antennasocial
Who are your niche audiences? Get speciﬁc.
24 06_28_6BestPractices.key - June 28, 2016

@antennasocial
What’s Next?
Watch for an email from me!
I’ll send you:
• Tips from this webinar
• A link to the archive
• Upcoming webinar schedule
• Special oﬀers for Antenna’s services
• Pre-registration for online course coming this fall
25 06_28_6BestPractices.key - June 28, 2016

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6 Best Practices to Community Building & Reputation Management

1. @antennasocial • antennasocial.ca 6 Best Practices To Community Building & Reputation Management 1 06_28_6BestPractices.key - June 28, 2016

2. @antennasocial @antennasocial • antennasocial.ca 2 06_28_6BestPractices.key - June 28, 2016

3. @antennasocial Online Content Marketing 3 06_28_6BestPractices.key - June 28, 2016

4. @antennasocial A goal without a plan is just a wish. 4 06_28_6BestPractices.key - June 28, 2016

5. @antennasocial 1. Destination: Create a spot where visitors can take action. 2. Brand: Create recognition with a consistent look & feel. 3. Participate: Interact with inﬂuencers & fans. 4. Content: Generate & curate content. Antenna’s 4 Pillars of Sharable Content 5. Hashtags: Leverage relevant hashtags & trending topics. 6. Paid Placement: Gain more reach for your content. Authenticity cannot be automated. 6 Steps To Growing & Nurturing Community 5 06_28_6BestPractices.key - June 28, 2016

6. @antennasocial Step 1: Destination, Home Page 6 06_28_6BestPractices.key - June 28, 2016

7. @antennasocial Step 1: Destination, Call-To-Action (CTA) 7 06_28_6BestPractices.key - June 28, 2016

8. @antennasocial Step 1: Destination, Blog Post 8 06_28_6BestPractices.key - June 28, 2016

9. @antennasocial Step 1: Destination, Landing Page 9 06_28_6BestPractices.key - June 28, 2016

10. @antennasocial What do you want your visitors to do? 10 06_28_6BestPractices.key - June 28, 2016

11. @antennasocial Send visitors to your destination with a clear CTA. 11 06_28_6BestPractices.key - June 28, 2016

12. @antennasocial Step 2: Brand 12 06_28_6BestPractices.key - June 28, 2016

13. @antennasocial Step 2: Brand 13 06_28_6BestPractices.key - June 28, 2016

14. @antennasocial Is your brand represented consistently? 14 06_28_6BestPractices.key - June 28, 2016

15. @antennasocial Step 3: Participate, Customer Service 15 06_28_6BestPractices.key - June 28, 2016

16. @antennasocial Step 3: Participate, Influencers 16 06_28_6BestPractices.key - June 28, 2016

17. @antennasocial Who are inﬂuencers for your brand? 17 06_28_6BestPractices.key - June 28, 2016

18. @antennasocial Step 4: Generate & Curate Content 18 06_28_6BestPractices.key - June 28, 2016

19. @antennasocial Step 5: Hashtags 19 06_28_6BestPractices.key - June 28, 2016

20. @antennasocial What trending topics can you leverage with a #hashtag? 20 06_28_6BestPractices.key - June 28, 2016

21. @antennasocial Step 6: Paid Placement 21 06_28_6BestPractices.key - June 28, 2016

22. @antennasocial Step 6: Paid Placement 22 06_28_6BestPractices.key - June 28, 2016

23. @antennasocial Step 6: Paid Placement 23 06_28_6BestPractices.key - June 28, 2016

24. @antennasocial Who are your niche audiences? Get speciﬁc. 24 06_28_6BestPractices.key - June 28, 2016

25. @antennasocial What’s Next? Watch for an email from me! I’ll send you: • Tips from this webinar • A link to the archive • Upcoming webinar schedule • Special oﬀers for Antenna’s services • Pre-registration for online course coming this fall 25 06_28_6BestPractices.key - June 28, 2016

6 Best Practices to Community Building & Reputation Management

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