1. Christie Anderer, MBA
SF Bay Area ● c.anderer@outlook.com ● 925.698.2228
www.linkedin.com/in/canderer
ANIMAL HEALTH SALES PROFESSIONAL
Accomplished Sales Representative with over sixteen years of proven ability to consistently exceed
sales targets. Respected by customers and peers for a strong science background, solid business
acumen, creativity, and enthusiasm. A tenured representative adept at territory management and
strategic planning, launch excellence, presenting, sales training, meeting planning, and roundtable
facilitation. Specialty experience includes dermatology, pain, and surgery. Passionate about helping
to advance veterinary medicine.
AWARDS AND ACCOMPLISHMENTS
• Currently #2 in sales region for Glyde® sales and #9 Nationally for Fetch® implementation.
• Finished 2014 #1 in Norcal sales district and in the top 20% Nationally.
• #1 in West Region for Adequan® with 30% growth over prior year (2014).
• Launch Excellence: Second in sales district for new product penetration for most recently
launched drugs, Onsior® (2012) and Atopica for Cats® (2011-2012).
• Regional Sales Trainer (2012), esteemed group comprised of less than 10% of the sales force.
• Prestigious Legends Award Recipient.
• Multiple "100% Club" awards (celebrated for achieving goal for three out of four consecutive
years).
PROFESSIONAL EXPERIENCE
Parnell Aug 2015-Present
Sales Executive
Launched Parnell as a new entry into the companion animal US market. Concurrently introduced a
canine joint health supplement and a digital technology communication tool to support the chronic
pain suite within the veterinary practice. Drove Fetch® implementation to secure two out of the seven
spots allotted Nationally for an upcoming trip to Australia for my veterinary customers. Presently
conducting a product trial with an elite surgical group in the bay area.
SIKKA SOFTWARE CORPORATION June 2015-Aug 2015
Manager of Animal Health Sales
Business to business software sales (SaaS) of business analytics and marketing applications to
companion animal veterinary hospitals.
NOVARTIS ANIMAL HEALTH (now Elanco) 2000-2015
EXECUTIVE TERRITORY MANAGER (2008-2015)
SENIOR TERRITORY MANAGER (2005-2008)
TERRITORY MANAGER (2002-2005)
TERRITORY SPECIALIST (2000-2002)
Business to business sales (buy and bill) of veterinary pharmaceuticals, representing a diverse
product portfolio of 17+ animal health products, including the product categories of pain management,
dermatology, endocrinology, parasite control and surgery. Territory management of 200+ veterinary
hospitals, veterinary specialists, and strategic accounts with an annual goal of up to $2MM.
• Consistent history of meeting or exceeding sales targets.
• Executed eight successful product launched, achieving penetration and sales target.

2. Christie Anderer, MBA
SF Bay Area ● c.anderer@outlook.com ● 925.698.2228
www.linkedin.com/in/canderer
• Managed nine distribution partners to maintain, grown, and attain business.
• Mentored and trained over 10 new sales team members, contributing to collaborative success
of district.
• Selected to facilitate veterinary roundtable discussions for Western sales districts, driving full
product conversions.
• Routinely executed dynamic seminars to veterinarians and staff to drive product trial and
dispensing.
• Conducted hands-on clinical demonstrations, including fecal and suture wet labs to build a
need for Novartis products.
• Achieved Executive status, the prestigious and highest ranked group, comprised of the top
11% of representatives in the company.
PE BIOSYSTEMS (NOW THERMO FISHER SCIENTIFIC) 1998 to 2000
INSIDE SALES REPRESENTATIVE
• Business to business sales of service contracts on cutting edge life science equipment through
the use of high volume telephone sales to major pharmaceutical companies, universities, and
government institutions. Managed service contracts for large, key accounts and established
rapport through consistent follow-up and meticulous documentation of customer interactions
within multiple shared databases.
• Exceeded sales plan for both years within this role.
• Recipient of SPOT award in recognition of outstanding individual contributions to the team.
EDUCATION
Master of Business Administration, University of Phoenix (2006)
Bachelor of Arts, Molecular, Cellular, Developmental Biology, University of California, Santa Cruz
(1997)